measuring the corporate volunteer movement...measuring the corporate volunteer movement: a...

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Measuring the Corporate Volunteer Movement

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Measuring the Corporate Volunteer Movement: A Conversation

Farron Levy, President, True Impact (moderator)

Gwen Migita, VP, Sustainability & Corporate Citizenship, Caesars Entertainment Corporation

Rebecca Wang, Sr. Manager, Community Engagement, Hewlett Packard Enterprise

Tauni Lanier, Executive Director, IMPACT 2030

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Welcome and Introduction

Farron Levy

President

True Impact

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1. What to measure

2. How to measure

3. How much to claim

Principles of Practical Measurement

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What to Measure: Can Measure Should Measure

INPUTS OUTPUTS OUTCOMES

Resources invested(time, materials, cash)

Services delivered(and to whom)

Resulting improvement in targeted social condition

(e.g., literacy, hunger, homelessness)

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Manager Focus “Investor” Focus


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1. Social Impact. How much are we solving thesocial problem we care about? (End Outcome)

– X inner-city adults gain living-wage employment

– X low-income children attain healthy weight

2. (Contextual) Cost Per Outcome. How efficiently are we creating that social value?

– Option A: $300 = 1 child gains reading proficiency

vs.

– Option B: $200 = 1 child gains reading proficiency


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How to Measure: Ideal Practical

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Reach Preparation Mobilization Social Impact

100 people trained

?? people learned skills

?? peoplechanged behavior

?? peopleachieved success

How to Measure: Best Available Data

Data Sources & Assumptions

Tracking

− Randomized controlled trial(scientific confirmation)

− Compare program participants with similar population not receiving services

− Systematic outcome tracking

Estimation

− Sampling, piloting

− Previous results

− External studies

Speculation

− Logical assumptions

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100 people trained

90 people learned skills

?? peoplechanged behavior

?? peopleachieved success


Tracking




Estimation




Speculation


90%


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100 people trained

90 people learned skills

68 peoplechanged behavior

51 peopleachieved success


Tracking




Estimation




Speculation


90% 75% 75%


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How much to claim: Contribution vs. Attribution

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Project Impact

100 adults gainemployment

Share X 25%

Funder’sClaim

Resulted in 25 adults gaining employment

Social Value (Outcomes). How much are we solving the social problem we care about?



Allocated. A share of the program’s impact equal to the portion funded (contribution) or resulting gain (attribution).

Grant/Traditional Volunteerism/In-Kind Donations$25,000 invested of $100,000 program = 25%

How much to claim: 3-Tier Claim Structure

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Project Impact


Share + 50% increase

Funder’sClaim



Grant/Traditional Volunteerism/In-Kind Donations$25,000 invested of $100,000 program = 25%

Skills Based Volunteerism / Pro BonoIncreased reach or efficacy of program by 50% (# of successful outcomes)





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Project Impact


Share X 50%

Funder’sClaim


Yes

No

Instrumental to ensuring program implementation(a “foundational” investor)?

Enabled 100 adults to gain employment

✓

Enabled. The total impact resulting from the program the funder enabled.






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Project Impact


Share X 50%

Funder’sClaim


Yes

No

Instrumental to ensuring program implementation(a “foundational” investor)?

Enabled 100 adults to gain employment

Yes

No

Program inspired or enabled other similar programs?

Catalyzed 1,000 adults to gain employment

✓ ✓

Catalyzed. Impacts from other programs enabled by a funder-enabled program.

Enabled. The total impact resulting from the program the funder enabled.






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Program Location CostGain Employment(# beneficiaries)

$ per Outcome

Intervention A Locale 1 $75,000 179 $419



Intervention B Locale 4 $20,000 11 $1,818

Intervention C Locale 5 $5,000 57 $88


Grand Total $280,000 757 $370

Social Objective: Helping inner-city adults gain living-wage employment

Proving & Improving Value

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$ per Outcome







Grand Total $280,000 757 $370


Proving Value

✓ We helped 757 people gain employment


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$ per Outcome







Grand Total $280,000 757 $370


Improving Value

✓ Intervention A /Locale 2 is 2-4x as cost effective as the others.

What best practices can we learn?

Proving Value



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$ per Outcome







Grand Total $280,000 757 $370


Improving Value

✓ Intervention A /Locale 2 is 2-4x as cost effective as the others.

What best practices can we learn?

✓ Intervention C is the most cost-effective strategy at $88-$91/person.

Worth additional investment?

Proving Value



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1. What to measureInvestor metrics(outcome, contextual cost/outcome)

2. How to measure Use best available data

3. How much to claim3-Tier Structure(allocated, enabled, catalyzed)

Measurement Principles

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o Funder’s claim (social impact)

o Profile Content

Social Impact Report

Investment

Impact Receipt®

Grants + Volunteerism +In-kind Donation

Universal Social Impact Reporting Tool

• Standardized, quantitative outcomes

• Allocates “claim”

• Compatible with any grants/volunteer management system

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IMPACT 2030

Tauni Lanier

Executive Director

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MEASUREMENT OBJECTIVES

Primary Objective:

1. Develop or identify a method/approach for measuring the Impact of

Human Capital Investment for Corporate Employee Volunteer

Programs (CEVPs) on the UN Sustainable Development Goals (SDGs)

➢ Per the UN Secretary General’s 2015 statement, we need to show

how much volunteers are contributing to the UN’s measure of

progress on the SDGs, which is ideally through the SDG indicators.

➢ May also consider supplemental “Add-ons” …

--to show contributions to SDGs that do not align well with

particular indicators,

--to provide information on the volunteer project that the Company

Employer finds of great value and not too complicating

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MEASUREMENT OBJECTIVES2. Develop or identify a method/approach for measuring the impact of

such CEV programs on the company itself (business case) and

the volunteers

3. Facilitate opportunities for collaboration among Impact 2030

companies (partners) and other organizations, across SDGs and

across specific regions

IBM STUDY: BIG DATA1. Initially identifying which organizations collect what data on their

employee volunteer programs. Will be exploring big data and perhaps

proxy/surrogate indicators for the SDG indicators

2. Follow-up with Partners

3. Exploring big data and perhaps proxy/surrogate indicators for the

SDG indicators

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CALL TO ACTION

Measurement 2.0

Benefit for the Partners

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Caesars Entertainment Corporation

Gwen Migita

VP, Sustainability & Corporate Citizenship

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Caesars Entertainment Framework and Goals

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5-Year Strategic Plan: Social & Environmental Responsibility Macro Metrics

Compliance & Regulatory (Responsible Gaming, Supplier

Diversity)

Employee & Property CR Teams

Engagement Citizenship Marketing

Community, NGO & Partner Engagement

Foundational Programs Continue:

PEOPLE PLANET PLAY Responsible Conduct: Guest perception that Caesars “does what’s right no matter what”

Food Champions SDG 12.3 (Food Waste Targets Under Review)

Health & Wellness: Employee wellness program participation

Great Place to Work: Employee Opinion Scores

Diversity & Inclusion: Manager level or higher minorities or women

Science Based Greenhouse Gas Reduction Targets:94% GHG reduction 2011-2050, Scope 3 TBD supplier targets

Responsible Gaming: Employees who learn behaviors to potentially mitigate problem gaming from CET

Existing employee and guest 2020 targets continue: (1) 60% participation in CodeGreen or HERO (2) 67% A scores in each of the indicators from: responsible gaming, environmental impact, employee wellbeing and economic development among guests

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Primary

Secondary

• Guest number/length visits of loyalty program members and key sub-populations, such as millennials and women.

• Social media response of the public.

• Net Promoter Score (NPS) of TR members and key sub-populations, such as millennials and women.

• Guest spend of loyalty program members and key sub-populations, such as millennials and women.

I would recommend!

Program Goals: Key Metrics for Regional CSR Campaigns

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Hewlett Packard Enterprise

Rebecca Wang

Sr. Manager, Community Engagement

HPE Corporate Affairs

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FY16 Community engagement scorecard

Delivering best-in-class programs to engage employees in strengthening communities around the world

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FY16 Community engagement scorecard

Delivering best-in-class programs to engage employees in strengthening communities around the world

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Q & A

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Next Steps

• Impact 2030 (www.impact2030.com)

• Principles of Practical Measurement slides &True Impact / POL measurement and benchmarking (www.trueimpact.com/pol2017)

• UN SDGs (sustainabledevelopment.un.org/sdgs)

• Rate this session

− Visit the App Store or Google Play

− Search for “Points of Light Conference”

− Log in with the email address you used to register

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− Click on “Sessions,” find this session

− Click “Session Rating”

http://www.impact2030.com/

http://www.trueimpact.com/pol2017

https://sustainabledevelopment.un.org/sdgs

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