measurefest
TRANSCRIPT
![Page 1: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/1.jpg)
Scaling your Testing Program for Maximum Impact
Martijn Scheijbeler / Director of Marketing / [email protected] / @MartijnSch
![Page 2: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/2.jpg)
• Leads Marketing at The Next Web: ±15 (60+)
• Into (web/data) analytics for 6 years
• Believes in: Scaling through coding and automating
Who is this guy?
MeasureFest 2015 - @MartijnSch
![Page 3: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/3.jpg)
“One of the biggest online tech publications”
8 Million Monthly Unique Users 20.000+ attendees at The Next Web Conferences
MeasureFest 2015 - @MartijnSch
![Page 4: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/4.jpg)
What do I like to talk about?
![Page 5: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/5.jpg)
• How we created a culture of testing?
• How were / are we able to scale so fast?
• How it influences our (company / teams) culture?
• Summary: How can YOU scale your testing program?
What do I like to talk about…
MeasureFest 2015 - @MartijnSch
![Page 6: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/6.jpg)
FAIL often, FAIL fast!
![Page 7: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/7.jpg)
So it’s all about, VELOCITY
![Page 8: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/8.jpg)
1 Test a Month :( That clearly wasn’t good enough
MeasureFest 2015 - @MartijnSch
![Page 9: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/9.jpg)
25+ Tests a Month :) *Happy Panda* How did we get there?
MeasureFest 2015 - @MartijnSch
![Page 10: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/10.jpg)
• Better ask for forgiveness, than permission
• F*CK IT, WE’LL DO IT LIVE!
• It’s not rocket science!
• We’ll do a much as possible in-house + open source
TNW ‘Core Values’
MeasureFest 2015 - @MartijnSch
![Page 11: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/11.jpg)
What did we learn along the way? #10 Take aways!
![Page 12: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/12.jpg)
#1 Know your goals + KPIs
MeasureFest 2015 - @MartijnSch
![Page 13: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/13.jpg)
#2 Create swim lanes
MeasureFest 2015 - @MartijnSch
![Page 14: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/14.jpg)
#3 Create segments
MeasureFest 2015 - @MartijnSch
![Page 15: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/15.jpg)
How many tests can you run? DO YOU REALLY KNOW?!
![Page 16: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/16.jpg)
#4 Don’t prioritise (yet)
MeasureFest 2015 - @MartijnSch
![Page 17: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/17.jpg)
#5 Prioritise, based on ROI
MeasureFest 2015 - @MartijnSch
![Page 18: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/18.jpg)
#6 Learn to code, or code fast
MeasureFest 2015 - @MartijnSch
![Page 19: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/19.jpg)
Can you really scale this?
![Page 20: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/20.jpg)
#7 Analyse, faster!
MeasureFest 2015 - @MartijnSch
![Page 21: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/21.jpg)
#8 Push winning variants live, ASAP!
MeasureFest 2015 - @MartijnSch
![Page 22: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/22.jpg)
How many of you can push code live?
![Page 23: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/23.jpg)
#9 Always be sharing
MeasureFest 2015 - @MartijnSch
![Page 24: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/24.jpg)
#10 Think about, what’s next?
MeasureFest 2015 - @MartijnSch
![Page 25: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/25.jpg)
• Grow our team: 20 people?
• Cross functional, get developers on board, a mistake?
• Automate & Innovate even more
• Drink more …?
What’s next?
MeasureFest 2015 - @MartijnSch
![Page 26: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/26.jpg)
• Take it easy… do you know what to do?
• First: become friends with your data!
• Second: become friends with your developers.
• Third: map out your strategy, do you have the resources?
• Worst case? Read back the slides!
What’s your next step?
MeasureFest 2015 - @MartijnSch
![Page 27: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/27.jpg)
Martijn Scheijbeler Director of Marketing at The Next Web
Email: [email protected]: @MartijnSch
Have fun! Thank you!Slides: http://tnw.to/measurefest
MeasureFest 2015 - @MartijnSch
![Page 28: MeasureFest](https://reader034.vdocuments.site/reader034/viewer/2022052117/58815af11a28ab80508b48bb/html5/thumbnails/28.jpg)
MeasureFest 2015 - @MartijnSch