nd2 International Conferencend2 International Conference On On

Innovative Business Practices and Consumer Protection Innovative Business Practices and Consumer Protection in Digital World (ICIBCD)in Digital World (ICIBCD)

nd2 International Conference On

Innovative Business Practices and Consumer Protection in Digital World (ICIBCD)

Organised By

MEASI INSTITUTE OF MANAGEMENTMEASI INSTITUTE OF MANAGEMENTRoyapettah, Chennai – 14Royapettah, Chennai – 14

MEASI INSTITUTE OF MANAGEMENTRoyapettah, Chennai – 14

In Association with

Department of Civil Supplies and Consumer Protection Government of Tamil Nadu

Chennai

Mohammed Sathak AuditoriumMohammed Sathak Auditorium

MEASI Institute of ManagementMEASI Institute of Management

onth 19 August 2017, (Saturday)

Venue:Mohammed Sathak Auditorium

MEASI Institute of ManagementApproved by AICTE and Affiliated to the University of Madras Association Gardens, New No.147, Old No. 87, Peters Road,

Royapettah, Chennai– 600 014.(T.N) www.measimba.ac.in, Phone: 044—28351050, 28352982.

All selected outstanding papers will be published in UGC Approved list of Journal“Shanlax International Journal of Management” ISSN:2321-4643 with Impact Factor of 2.3

(UGC Approved Journal No.44278)

CALL FOR PAPERS

ABOUT THE INSTITUTIONThe MEASI Institute of Management was established in the year 1987, by the Muslim Educational Association of Southern India (MEASI).The MEASI Association, established 113 years ago, was registered under the Act XXVI of 1860. It is one of the oldest minority educational institutions, and is having a multi-level educational system ranging from school to Post Graduate and Research level, covering several fields of studies, with vast physical, infrastructural facilities with a sound management system. It is under the leadership of enlightened and eminent individuals drawn from educational, industrial and other walks of life. Students are admitted for all the courses of study irrespective of their caste, creed or religion.The MEASI Institute of Management has been established with the objective of imparting training in different disciplines of Management with emphasis on practical application suited to Indian Environment and manages intellectual needs. With the fast pace of the current technological revolution, the need for training managers, who can meet the new challenges, is growing. The Institution is being developed to meet all the requirements of modern Management by constant interaction with industry. It will be the endeavor of the Management to adopt the methodology of imparting training by coordination of its efforts with the developments taking place the world over.The MEASI Institute of Management is managed by a Board of Trustees, with duly elected members. The Board is assisted by an Academic Council consisting of professionals drawn from different disciplines with vast experience and expertiseABOUT THE CIVIL SUPPLIES AND CONSUMER PROTECTION DEPARTMENT The State Government has allocated the responsibility of Consumer Protection to the Ministry of Co-operation, Food and Consumer Protection headed by Secretary to Government, Co-operation, Food and Consumer Protection Department, under the charge of Honorable Minister for Food & Consumer Protection. The Ministry is responsible for laying down policy for the functions of the Department of Civil Supplies & Consumer Protection functioning under the leadership of Principal Commissioner assisted by one Joint Commissioner, one Deputy Commissioner, one Assistant Commissioner. A separate section viz. "Consumer Protection Section" headed by a Superintendent with 4 Assistants works in the Office of the

thCommissioner, Civil Supplies and Consumer Protection Department situated at Ezhilagam Main Building, 4 Floor, Chepauk, Chennai-5. At District level the District Supply Officer of districts other than Chennai and Deputy Commissioners of Chennai District have been designated as District Supply and Consumer Protection Officer and Deputy Commissioner of Civil Supplies and Consumer Protection Officer (Chennai) respectively and doing the Consumer awareness and education programmes as per the policy laid down by Government of Tamil Nadu. A State level Consumer Protection Council, as defined in Consumer Protection Act, 1986 has been constituted under the Chairmanship of the Honorable Minister for Food & Consumer Protection. At district level the District Consumer Protection Council functions as per Consumer Protection Act, 1986 with District Collector as Chairperson. Both the councils are having Service providing Government Departments, Public Sector Undertakings, Voluntary Consumer Organisations, Public Representatives etc. as its members. Regular meetings are being conducted in order to discuss and to decide on the modalities for improved Government Services besides finding out measures for protecting rights of consumers from unethical trade practices. The District Administration works in close co-ordination with Voluntary Consumer Associations, consumer clubs, self help groups, etc., in achieving organizational mission and objectives. The State Government is assisted financially as well as technically by the Department of Consumer Affairs, Ministry of Consumer Affairs, Government of IndiaABOUT THE CONFERENCE The Primary objective of the conference is to bring together academicians, corporate persons, research scholars, students and practitioners in the field of Business and Management to a common forum to explore the transformations in Management Practices and Technology in Information age that promotes research and developmental activities in the areas of Business Management. It aims to create an ideal platform for people working in and around the country to share views and experiences towards changing scenarios and innovations in Human Resource, Marketing, Finance.Under the above context, MEASI Institute of Management (MIM) announces the International Conference on Innovative Business Practices and consumer Protection in Digital World. This conference will be held at the sprawling campus of MIM, during the most pleasant season of the year. This International conference identifies key business, management and technology trends, assesses how they will shape future business opportunities, and explores processes and best practices of innovation in emerging technology management.CONFERENCE THEME: We feel proud to organize an International Conference on the Theme “ Innovative Business Practices and Consumer Protection in the Digital World”. “Digital India” Movement envisaged by the Government of India makes a way to use Digital technologies that includes Smart offices, Smart Infrastructure, Smart Technologies, Smart Industries, Smart way of doing Business, Smart Innovations and online transactions. So in this moment, there is an immense need to identify the methodologies for a safer transformation of Business and Consumer protection into the digital world. The conference primarily encourages on submissions of academic and research papers that consider the multidisciplinary/interdisciplinary themes covering the Innovative Business Practices in Human Resource Management, Finance, Marketing and consumer protection.

OBJECTIVES OF THE CONFERENCE1. To identify and appreciate the need and importance of innovative business practices and consumer protection in the digital world.2. To enhance their knowledge and skill relating to innovative business practices and consumer protection in the digital world. 3. To suggest and identify methodologies and measures for safer transformation of business and to consumers protection in the Digital world. CALL FOR PAPERS We invite original research papers relating to innovative business practices in Human resource management, finance and Marketing and consumer protection covering one of the following sub-themes. Human Resource Managementv Emerging Horizons in HRM v Innovative HRM Practicesv Workforce Diversity v Innovative Employee Empowermentv Work Life Balance Data-driven marketing v E-HRv Strategic HRM v Innovative Human Resource Developmentv Innovative Employee Engagement v Innovative Motivational Techniquesv Innovative Management of Conflict v HRISv HR Accounting v HR Research & Auditv Innovative Knowledge Management v Virtual OrganizationsFinancev E-Banking: Problems & Opportunities v Impact of GST on Banking Industry and Commodity Marketv Financial Econometrics v Financial Derivativesv Innovative Financial Products v Innovation in Financial Sector:Products & Servicesv Innovative Promotional Mix of Insurance Products v Challenges of Mobile Bankingv Innovative Effects of Money market and banking Industry v The value of government ownership during The financial crisisv Growth, Employment and the stock market v Innovative Challenges on online tradingv Commodity cycles in emerging markets v Risk Modeling in Real Estate marketv Computer Fraud Detection in banks v Company Assets as Security for banking lendingMarketing and Consumer Protectionv Innovative Practices of Marketing v Impact of Drive Market & Media with reference to consumers.v Green Marketing and consumers v Digital Brandingv Content marketing v Consumer journey analyticsv Search Engine Optimization (SEO) v Social marketing and consumersv Mobile marketing and consumers v B2B and B2C Best Practicesv Google Analytics v Marketing Automationv Email marketing and consumers v Viral Marketing and consumersv Misleading advertisement and unfair trade practices. v Salient features of Consumer protection Act 1986.v Online shopping and consumer Protection v Buzz Marketing and consumersv Sustainable Consumption.GUIDELINES TO THE AUTHOR:Ÿ The paper should be based an original work and should not be published earlier.Ÿ The author(s) should adhere to the following guidelines.Ÿ Abstracts of the proposed paper in 200 words Ÿ Full paper not exceeding 2,000 words.Ÿ Articles must be submitted in an electronic format MS word ( Version: 2003/2007) A4, Times New Roman, Font size:12, Line

spacing of 1.5 and Margin 1 inch for all sides. Ÿ Author(s) and co Author details : Name, Designation, Affiliation, contact number & email addressŸ Number of Key words : Four to six. Ÿ The author should follow the following order for article preparation, full title of the article, Names of author and co authors,

designation, institution affiliation, contact number and email id, Abstract of 200 words, Introduction, objectives, scope and need, Research methodology adopted, Analysis, Results and discussion and conclusion, references. The text should be within 2000 words.

POINTS TO REMEMBER:Ÿ Presentation is divided into respective sessions and will be chaired by an expert. A paper should not be more than three

authors, please mention the presenting author. The registration fees should be paid separately for author and co-authors. Presentation time: 10 minutes.

Ÿ Presentation slides should be restricted to 15 slides with author and Co-authors details in the first slide.Ÿ The soft copy of abstracts and full paper can be sent in advance to the email id: icibcd2017@gmail.com Ÿ Participants should make their own arrangement for travel and accommodation.

PUBLICATION OPPORTUNITIES Ÿ All selected outstanding papers will go through review process and plagiarism check and intimated to the author and after

necessary changes by the author will be published in UGC Approved list of Journal “Shanlax International Journal of Management” ISSN:2321-4643 with Impact Factor of 2.3 (UGC Approved Journal No.44278).

SCHEDULE:th

Ÿ Last Date for Submission of Abstract: 25 July 2017.th

Ÿ Notification of Acceptance:28 July 2017.th

Ÿ Last date for Full Paper Submission & Registration: 5 August 2017.th

Ÿ Date of Conference: 19 August 2017.REGISTRATION FEE:

Ÿ In absentia fee Rs.200 additional and author and co-author has to register separately. MODE OF PAYMENT:Offline Payment Mode The registration fee shall be payable in cash or Demand Draft in favour of payable at “MEASI Institute of Management”Chennai. The DD along with Registration from should be sent at the address given at the end. Electronic Fund TransferParticipants may execute the electronic fund transfer using following details

Upon using this facility, mail the transaction details with UTR No./ registration form to for icibcd2017@gmail.com thconformation on or before 5 August 2017. No withdrawals are permitted after the registration.

ADDRESS FOR COMMUNICATION:Dr. S.G. BALAJI, Mobile: 9443640797Dr. K.S. SATHYANARAYANAN, Mobile: 9444024215Conference Coordinators - ICIBCD MEASI Institute of ManagementAssociation Gardens, New No. 147, Old No. 87, Peters Road, Royapettah, Chennai– 600 014.Email : icibcd2017@gmail.comORGANISING COMMITTEEChief Patron:Janab. U. Mohamed Khalilullah, Chairman, MEASIPatrons:Janab. A. Mohamed Ashraf, Executive Director, MEASI Janab. C. Abdul Malik, Finance DirectorConference Director:Dr. D. Nisar Ahmed, Director, MIMConference Convenors:Dr. S.G. Balaji, Assistant Professor, MIMDr.K.S. Sathyanarayanan, Assistant Professor, MIMConference Advisory Committee:Tmt. S. Madumathi, I.A.S., Commissioner, Civil Supplies & Consumer Protection Department, Govt. of Tamilnadu.Thiru. L. Singaram, Deputy Commissioner, TN civil suppliesDr.R.Thenmozhi, Professor and Head, Department of Management studies, University of MadrasDr. Desti Kannaiah, Ph.D., FCPA (Aust.), Senior Lecturer, School of Business, James Cook University Australia, Singapore Campus, Singapore.Mr. UK Shukla, Head, Department of International Business, St. Theresa International College, Thailand.Dr. S. Pavan Kumar, Assistant Professor, National Institute of Technology (NITK), Surathkal, Mangalore, Karnataka.

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