meaningful innovation is very profitable

Empowering Meaningful Innovation www.lucaleonardini.com

Meaningful business is profitable business

http://www.lucaleonardini.com



“None of them started alone.”




“None of them wanted to become rich.”




“They wanted to build something meaningful.”




The MEANING

is the value




NOT the money.




Innovation MUST be

meaningful.




“The best reason to start a business today

is to make meaning;

it’s to create a product or service

to make the world a better place.”

Guy Kawasaki




“A business has to be involving,

it has to be fun and

it has to exercise your creative instincts.”

Sir Richard Branson




Chip Conley

“There is a strong connection between

creating employee happiness and

the tangible of financial profits.”

Happy employees + Happy Customers = Profitable Business




Tony Hsieh

“We did not want to just sell shoes.

It was not even into shoes, but

I was passionate about customer service.”




Profits and Quality




become the natural

consequence




of the winning mentality




What to do?




Enhance the Customer Experience




Why?




Because a Meaningful Business

is aProfitable Business




Effective

Meeting customer expectations

means that you’ve been

Your Customer is satisfied.




Very effective

Meeting customer desires

means that you’ve been

Your Customer is very satisfied!




Exceeded expectations

Meeting unrecognized customer needs

Your Customer is “Happy!”

means that you’ve




Customers & Employees’ Happiness

meansFinancial Profits




How?




Apply Customer Focused Strategies




User eXperience

to improveCustomer

Satisfaction




strategic leverages3Apply




To eliminate wastes, improve profit margins, reduce costs, create continuous improvement.

StrategyLean Six Sigma




Social Media is an extension of the business strategy,it accelerates the achievement of major business objectives.

StrategyWeb Marketing




StrategyContent Management

To build effective and flexible processes and to align the communication governance to the market needs.




They are relevant tothe business environment




The winning mentalityYou can follow Luca Leonardini on:

Empowering Meaningful Innovation



meaningful innovation is very profitable

Business

meaningful

customer

effective

lucaleonardini

youve

satised

wanted