SM

Simple Giving. small change. Big Difference.SM

Founding Principles of the Meaningful Change Model

Passive Donation Programs WorkPassive coin donation bins are a time tested and proven model for fundraising. In 2012 alone, Ronald McDonald House Charities collected more than $28 million nationwide with donation boxes. Within California, companies such as Coinstar and Ralph’s Grocery raised over $2.9 million and $695,000 respectively from coin donations. These campaigns make an enormous charitable impact.

Money is Left Behind at Airport SecurityEvery day, at airport security checkpoints across the country, people leave behind their spare change. While the pennies, nickels and dimes might seem insufficient to collect after passing through the metal detectors, the funds really add up. Over the past 3 years, the Transportation Security Administration (TSA) has collected more than $1.43 million in loose change left by passengers. California, the pilot state for Meaningful Change, had two of the top 10 contributing

airports with Los Angeles International Airport collecting $74,528 and San Francisco International Airport netting $61,692. These funds are cycled back into TSA’s operating budget when they could be doing social good.

Airports are Beginning to InnovateOn February 4, 2013, Denver International Airport (DIA) launched an internal coin collection program to support Denver’s Road Home, a citywide initiative to end homeless-ness in Denver. DIA installed four collection containers to cover each of their security checkpoints. DIA’s investment in their community is an encouraging step towards raising social awareness in the aeronautical space.

1 2 3Passive coin

collection programs

work.

Thousands are left behind at TSA Security every year.

Airports are beginning to innovate for

charity.

Founding Principles of the Meaningful Change Model

The Nature Conservancy:

&

A Proposed Partnership

Meaningful Change is a professional fundraising orginization that works with airports to set up specially marked bins prior to security where travelers can donate their change to charity. Meaningful Change then collects, aggregates, and distributes those donations. 80% of the proceeds are channeled to nonprofit organizations, and the remaining 20% is divided between the airports for the space, the cash logistic companies for coin collection operations, and Meaningful Change for administrative cost and scaling the business.

Who is Meaningful Change

While the priciples listed previously provide a framework for success, we have taken the time to build upon each one to ensure that Meaningful Change will accomplish its mission and vision.

Not Just a Philanthropic Opportunity, but an Added Convenience for PassengersOver $530,000 was left behind at airport security last year because travelers see spare change as more of a burden than it is worth. Coins have to be taken out of a traveler’s pocket, deposited in a bin and then collected on the other side of security. This translates to a longer and more stressful security screening process, a procedure that 62% of travelers polled characterized as their “least favorite part of travel”. 37% of traveler’s also said that donating at security would improve their travel experience. By offering greater convenience and the chance to be charitable, Meaningful Change offers travelers twice the reason to give.

Turn Forgotten Change into Social GoodRather than benefitting any charitable organization, forgotten funds collected at airport security are rolled into the TSA budget. Meaningful Change offers an everyday opportunity to empower travelers to give back to their communities in a convenient way. When asked, 60% of passengers said they would contribute while an additional 37% said they might contribute if given the option at TSA. Additionally, 74% of travelers said they would be more likely to donate given that Meaningful Change supports education, environmentalism, and humane efforts. Travelers want this opportunity to give back.

Impact on all LevelsMeaningful Change applauds the work being done by Denver International Airport and Denver’s Road Home to support their community and eliminate homelessness. However, these efforts are isolated, both in terms of geography and cause. Our vision at Meaningful Change is to bring the type of innovation found at Denver International to all commercial airports in the nation and to create lasting social impact across a variety of causes. By partnering with nonprofits that work on the local, state, and national level travelers can be assured that their donations will benefit their community, whether its down the street or across the country.

From Founding Principles to Cornerstones of Success

SM

Simple Giving. small change. Big Difference.SM

Passive coin collection programs

work.

Thousands are left

behind at TSA security every

year.

Airports are beginning to innovate for

charity.

Not just a passive coin

collection bin, but a donation of convenience.

Meaningful Change turns

forgotten funds into

social good.

Scale the impact to all

levels: local, state,

and national.

The Founding Principles of

Meaningful Change

Meaningful Change Cornerstones of

Success

1) Licensed Commercial FundraiserMeaningful Change is licensed by the Attorney General as a commercial fundraiser in the State of California (Registration No. FP0002502). We are fully bonded, insured, and are able to operate and collect funds on behalf of nonprofit organizations to further their missions.

2) Committed to TransparencyTransparency is a core value of our organization. We provide all of our nonprofit partners quarterly accounting statements itemizing funds collected at each airport. Ad-ditionally, our financials are open for public audit as we are legally required to provide annual reports to the California Attorney General.

3) Quick and Efficient Transfer of FundsNonprofit partners can expect a disbursement of funds raised on their behalf within five (5) business days of each coin collection. Partners can select to receive payments via ACH or paper check.

4) The 80% PledgeWe openly pledge to donate 80% of all funds collected to our four nonprofit partners - The Humane Society of the United States (Committed), Action for Healthy Kids (Committed), The Nature Conservancy (In Progress) and The American Red Cross (In Progress). Each nonprofit partner will receive an equal share of these funds to execute their mission. Our commitment to 80% places Meaningful Change in the top 10th percentile of all commercial fundraising organizations in California.

5) Easy and Reliable Program FundingMeaningful Change fully administers all fundraising efforts, which allows our partnering organizations to concentrate their efforts on what they do best - making a lasting impact in the communities they work.

6) Brand VisibilityWith nearly 1.8 million travelers passing through airport security each day, partnering with Meaningful Change allows for a unique opportunity for increased brand exposure. Our strategic placement of each nonprofit partner’s logo on every Meaningful Change donation bin will ensure that travelers feel confident about where their contribution is going.

SM

Simple Giving. small change. Big Difference.SM

6 Reasons to Partner with

Meaningful Change is a licensed

commercial fundraiser in the state of California.

We provide quarterly financial

statements of funds raised to our nonprofit

partners.

Funds will be distributed to our nonprofit

partners within 5 days of

collection.

We pledge to always donate

80% to our nonprofit partners.

We administer all fundraising efforts so non-

profits dont have to waste any valuable

resources.

Meaningful Change helps

increase brand visibility for

our partners by placing their logos on our

bins.

21 3 4 5 6

Projections for Onboarding AirportsWe are proposing a multi-year solution in order to meet the standard $50,000 minimum guarantee required by The Nature Conservancy (TNC). We believe that there is tremendous fundraising potential to be found in airports. However, it takes time to unlock this potential. The airport on-boarding process is elaborate and requires approval from multiple stakeholders within a variety of

government institutions. As such, it can take between three to six months before an airport commits to working with Meaningful Change.

Our 2.5 year roadmap (illustrated in Figure 1.1) shows our projections for on-boarding 20 commercial airports within California and the expected donation revenue for each airport. These figures are based on data from a similar aeronautical donation program (Unicef ’s Change for Good) which raises, on average, $0.07 per passenger.

Figu

re 1

.1: 2

.5 ye

ar ro

adm

ap b

roke

n do

wn

into

hal

f-ye

ar p

erio

ds fo

r on-

boar

ding

the 2

0 co

mm

erci

al ai

rpor

ts in

Cal

iforn

ia. Th

e num

-be

r as

soci

ated

with

eac

h ai

rpor

t illu

stra

tes

the

expe

cted

reve

nue

for

that

six

mon

th p

erio

d ba

sed

on .$

07 p

er p

asse

nger

pro

ject

ion.

(“

Cha

nge

for G

ood”

pro

gram

– U

nice

f / A

mer

ican

Airl

ines

)

Meeting the Minimum GuaranteeEx

pect

ed P

roje

ctio

ns fo

r Onb

oard

ing

Air

port

s 2013 2014 2015

Q3 & Q4 Q1 & Q2 Q3 & Q4 Q1 & Q2 Q3 & Q4

Monterey Peninsula(MRY)

Meadows FieldBakers�eld (BFL)

McClellan-Palomar / Carlsbad(CRQ)

Stockton Metropolitan(SCK)

San Luis County Regional(SBP)

Charles M Schulz - Sonoma County(STS)

Santa Maria (SMX)

Santa Barbra (SBA)

Fresno (FAT)

Palm Springs (PSP)

Long Beach (LGB)

Burbank (BUR)

Ontario (ONT)

Santa Ana (SNA)

San Jose (SJC)

Oakland (OAK)

Sacramento (SMF)

Los Angeles(LAX)

San Diego (SAN)

San Francisco(SFO)

$6357

$5192

$1593

$1961

$4644

$3584

$1456

$12,856

$21,536

$26,582

$52,927

$75,072

$79,501

$148,673

$143,780

$159,268

$152,981

$296,298

$1,068,505

$701,979

NEW AIRPORT REVENUE FROM HALF YEAR PERIOD

TOTAL AIRPORT REVENUE FROM HALF YEAR PERIOD

$11,549 $23,332 $213,764 $897,967 $2,964,749

$11,549 $11,783 $190,431 $684,203 $2,066,782

Partnership Proposal and Expected Revenue for The Nature ConservancyMeaningful Change would like to enter a five year partnership with The Nature Conservancy. At the end of the five year partnership, TNC will be offered right of first refusal to renew the partnership contract.

From July 2013 through June 2014, we plan to pilot our program with smaller airports across California. Though donation revenues will be modest, this period will provide the necessary data and traction to successfully approach and contract with larger airports where greater donation revenues can be expected. In our first year of partnership, we are willing to commit to a $5,000 minimum guarantee. Over subsequent years, an increased minimum guarantee can be negotiated, in accordance with airport onboarding and increased donation revenues, until the standard $50,000 minimum is met.

While we recognize that this is not a typical partnership

arrangement, granting a lower first year minimum will allow us to lay the foundation for a lasting partnership with The Nature Conservancy. As Figure 1.2 highlights, our second year of partnership should see over $220,000 raised and once all airports have been on-boarded within California, annual donation revenues could exceed $1.18 million. Furthermore, we envision our partnership with TNC as one that will continue as we grow beyond California and scale to reach full national coverage where donations for TNC are projected to be above $11 million annually.

We recognize that working with a start-up company involves some uncertainty. Yet we believe that the potential rewards of our partnership far outweigh the risks. We hope to create long-term partnerships with nonprofit organizations from day one of our fundraising efforts, that will continue for the lifetime of our company. We would like for The Nature Conservancy to be one of those organizations. We ask The Nature Conservancy to join us in our vision to innovate and create a lasting and meaningful change for the environment.

Figu

re 1

.2: R

even

ue p

roje

ctio

ns sp

ecifi

c to

The

Nat

ure

Con

serv

ancy

ove

r the

nex

t 2.5

yea

rs.

The

grap

h is

brok

en d

own

to s

how

fund

s ra

ised

in e

ach

half-

year

per

iod.

Add

ition

ally,

the

grap

h tr

acks

cum

ulat

ive

fund

s rai

sed

to d

ate.

Expe

cted

Rev

enue

for T

he N

atur

e Co

nser

vanc

y2013 2014 2015

Q3 & Q4 Q3 & Q4Q1 & Q2 Q3 & Q4Q1 & Q2

TOTAL FUNDS RAISED TO DATE FOR THE NATURE CONSERVENCY

Funds raised Q3 / Q4

$2,310

Funds raised Q1 / Q2

$4,666

Funds raised Q3 / Q4

$42,753

Funds raised Q1 / Q2

$179,593

Funds raised Q3 / Q4

$592,950

$2,310 $6,976 $49,729 $229,322 $822,272