me afterwork - the world of blogging - laurel brown
TRANSCRIPT
The World of Blogging
According to Laurel B, just get on with it!
What we’re going to cover
1. Why start a blog?
2. How do you go about it?
3. What else can you do with it?
Who is Laurel B?
It started with…SUNDAY, 12 JUNE 2011The start of an epic journey between mind and keyboard
http://laurelbjustgetonwithit.blogspot.com.au/
Why my life?
blogNoun .a website containing a writer's or group of writers' own experiences, observations, opinions, etc.
And lets be honest, the more controversial, the better.
https://www.facebook.com/windsorbridge?ref=hl
Top tips for anyone starting a blog
• Be yourself
• Write about something you enjoy
• Avoid mistakes
• Images are important
How to start?
1. Articulate your brand
2. Decide on tone and style
3. Choose your blog name!
4. Start writing
Easy Blog Platforms
Blogger Wordpress
www.wordpress.comwww.blogger.com
Blogger
Wordpress
• Copy
• Images
• Video
6 Tips for a killer blog post
1. Find a topic 2. Research 3. Decide on angle, tone & purpose 4. Write a first draft 5. Add the extras (headline, images, hashtags! etc) 6. Proof read & post!
Courtesy of Social Media Monitors
Use your images to convey the mood of your post.
My tips for awesome imagesTop 5 Photo Tips:
1. Always edit and enhance!2. Stand with light in front of you.3. Practice selfies4. Take the time on your content
placement5. Have a consistent style for your
images.
Top 5 Photo Apps:
1. Instagram2. Lipix3. Canva4. Pic Monkey5. Photoshop Express
check out – Colour Splash ($0.99)
VideoLive blogging through major news websites, Instagram, Twitter, Periscope, YouTube, Snapchat, Google+ makes it stimulating.
Laurel B Video
Publish
• Link through to Facebook – make it easy to read and find
• Add your site to your social media pages
• Join follower sites, eg Bloglovin, Networked Blogs, Google +
• Network and publish with other bloggers, eg Digital Mums, Blog Chicks, Aussie Bloggers
Laurel-B
What are the different platforms for?
What else for your blog?
Monetising
Publishing
Media
Monetising
THE NUMBERS
over 1.9 million page views on the blog in one month
466,000+ followers on facebook
3,700+ twitter followers
27,000+ pinterest followers
14,600+ instagram followers
over 56,000 + newsletter subscribers
Product reviews, giveaway or advertising.
With The Remarkables Group
Media
Fashion Bloggers – FOXNadia Fairfax, the rising style icon behind Fairfax Journal, joins familiar blogging glitterati Amanda Shadforth (Oracle Fox), Sara Donaldson (Harper & Harley), Zanita Whittington (Zanita) and Kate Waterhouse (Kate Waterhouse) – and they’re on a mission to fill Instagram feeds everywhere with ideas, inspiration and a whole heap of wardrobe envy.
#FMSphotoadayOver 20 million photos have been shared to date, and even celebs like Pink, Dannii Minogue, Holly Madison and more have played along.
What else?
Product reviews mummyheartsmoney
Networking nuffnangblogchicksfoodbloggersaustraliabloggerconnectdigitalparents
Conferences problogger
Jobs jobs.problogger
Writing keepingupwiththeholsbys
Representation theremarkablesgroup
Some of my favourites …Health Blog – runwithkate
Food Blog – food matters
Parenting and Lifestyle – a life less frantic
Shameless plugPinterest https://www.pinterest.com/lauzabrown/
1.1k pins | 467 followers
Instagram https://instagram.com/laurelbbrown/849 posts | 421 followers
Twitter https://twitter.com/laurelbbrown769 tweets | 1095 followers
Facebook http://on.fb.me/1FUBybj174 likes
Snapchat laurelbbrown1208 score
Linked In https://au.linkedin.com/pub/laurel-brown/20/b24/5b3
(Anything else – laurelbbrown usually!)
Wrap up
1. Identify your USP – what you love
2. Work on your brand
3. Start a blog page
4. Write! and take lots of photos
5. Publish – share it
6. Network, keep learning
7. Just keep writing
Useful LinksSEOhttp://bit.ly/1hnUwvm
31 days to a better bloghttp://bit.ly/1Ma4uNZ
www.blogger.com
www.wordpress.com