mcluhan's artist
DESCRIPTION
This presentation was held in October 2011 in Brussels at the McLuhan Centennial Conference, leading to the publication: Yoni Van Den Eede, Joke Bauwens, Joke Beyl, Marc Van den Bossche, and Karl Verstrynge, editors (in press). Proceedings of ‘McLuhan’s Philosophy of Media’ – Centennial Conference / Contact Forum, 26-28 October 2011, Brussels: Royal Flemish Academy of Belgium for Science and the ArtsTRANSCRIPT
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➲ McLuhan's Artist in the 21st century
➲ Peter Blank, Indiana University, 2011➲ Www.blankmediation.com
➲ “There are no more artists because everyone is an artist. The work of art of the future will be the construction of a
➲ passionate life."
➲ Raoul Vaneigem, The Revolution of Everyday Life, 1967
➲ “Social media may perhaps affect the content of the artworks itself, it may become the subject of artwork itself too, however its most important factor is its function – its community aspect.”
➲ Leo Kogan, 2011
➲ “True art is introspective irrespective➲ of what the platform is. The fact the ➲ media is social doesn’t automatically ➲ make the art social and ➲ un-introspective”
➲ Leo Kogan, 2011
The God of the Northern Forest
Army Intends on Implanting fake dreams
I-sociality:
WE ARE USING A MEDIA SERVICE, PROVIDED TO US BY the new sociality, perhaps WITHOUT really KNOWING about itOBSOLESCENCE EXTENSION
RETRIEVAL REVERSAL
“WE MAY TORTURE MCLUHAN, JUST LIKE HE TORTURED US.” – DERRICK DE KERCKHOVE
conclusion
– McLuhan loved the old literary stance of cliché-probe
– He tried to accept the new tribal archetype-cliché
– To identify his artist we needed a vantage point
– McLuhan's artist is someone who tries to reverse artifacts into their opposites by being ironic
– Who uses artifacts/services to their maximum capacity until they break