mcgll buckley - branding your not-for-profit organization
DESCRIPTION
A presentation made by Stephen McGill, President & Creative Director of McGill Buckley to a meeting of non-profit executives in Ottawa, Ontario, CanadaTRANSCRIPT
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Stephen McGillSeptember 27, 2013
Branding Your Not For Profit Organization
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198 Million
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A brand exists in the minds of its audiences
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Branding is a 24/7 thing
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All brands need to promise something
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Brands need to be willing to be different
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Brands need to embrace storytelling
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All brands need champions
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Branding for Foundations and Not-For-Profits
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You are on the side of the Angels
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You are more easily trusted
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Your missions are seen as important
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Your can make personalconnections easier
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You have a higher degree ofemotional investment
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You havecompelling stories
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You have notembraced branding
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Investing in a brand can bea tough sell
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Yours are the most
human of all brands
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A brand recipe
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Shameless self-promotion
Award-winning branding agency with peerless and frequently called
upon talents in assisting companies and organizations
create and carry out brand-building programs.
mcgillbuckley.com