Social Media Explained

Presented by:Metropolitan Baptist Church, Public Relations Team

andMetropolitan Community Development Corporation,

Employment Services Program

April 11, 2015

Session Agenda

I. Objectives

II. Social media housekeeping

III. General overview

IV. Initial setup

A. Twitter

B. Facebook

C. Instagram

D. LinkedIn

Objectives

• To introduce the Metropolitan church family to the various social media platforms What some of them are Why they exist What they can do What they are not

This session is intended to provide only general overviews of the various platforms to be

mentioned.

Social media housekeeping

1. As a rule, social media has no expiration date. Think about what you want to publish before you write it, andand before you send it.

2. Protect confidential and proprietary information.

3. Respect your contacts and their views.

4. Use social media tools to add value.

General Overview

General Overview

Initial Setup: Twitter

General overview

Twitter’s mission statement:

“To give everyone the power to create and share ideas and information instantly, without barriers.”

Twitter usage288 million monthly active users500 million Tweets are sent per day80% of Twitter active users are on mobile77% of accounts are outside the U.S.Twitter supports 33 languagesVine: More than 40 million users

Create a New Twitter Account

Go to http://twitter.com and find the sign up box, or go directly to https://twitter.com/signup

Enter your full name, email address, and a password

Click Sign up for Twitter

Select a username (usernames are unique identifiers on Twitter)

Double-check your name, email address, password, and username

Click Create my account

Twitter will send a confirmation email to the email address you entered

Create a New Twitter Account

Tips for picking a username:

Your username is the name your followers use when sending @replies, mentions, and direct messages.

It will also form the URL of your Twitter profile page.

Usernames must be fewer than 15 characters in length and cannot contain "admin" or "Twitter"

How to Start Using Twitter

Find and follow others Look for businesses you love, public service accounts,

people you know, celebrities, or news sources you read Follow @metropolitanbap

See what’s happening Messages from those you follow show up in a stream on

your Twitter homepage, called your “Timeline.” After you’ve followed a few people or news sources, click

hashtagged keywords (#) to view all Tweets about a topic of interest to you

Connect your mobile device to read Tweets on the go.

How to Start TweetingRetweet and Reply to Other People’s Tweets

Retweeting other people's Tweets helps you to find your own voice and show others what you care about

@reply with your reaction to a Tweet you find interesting Use hashtags (#) with keywords to tag your posts for others to

follow

Include others in your content Mention other users by their Twitter username (preceded by the

@ sign) in your Tweets @mentioning can help you decide what messages you want to

write, will reach more Twitter users, and can even start a new conversation.

When someone replies to a Tweet, their response shows on your Mentions tab

Tip: If you're a new user, others are more likely to find your messages if they are Retweets or @replies.

Tip: You don't have to write your own posts. The value lies in reading content from sources you follow on Twitter.

How to Start Tweeting

Explore advanced features Use lists, direct messages, and favorites Include images or videos in your Tweets Connecting your Twitter account to your blog, Facebook,

or website

Tip: The best way to gain followers on Twitter is to regularly engage and contribute in a meaningful way.

Twitter Security

Use a strong password with at least 10 characters using a mix of uppercase, lowercase, numbers, and symbols

Use the two-step login verification, which introduces a second step in order to login

Watch out for suspicious links

Make sure you’re on Twitter.com before you enter your login information

Never give out your username and password

Make sure your computer and operating system is up-to-date with the most recent patches, upgrades, and anti-virus software

Initial Setup: Facebook

General overview

Facebook’s mission statement:

“To give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”

Facebook statistics1.39 billion million monthly active users (as of 1/28/15).4.5 billion likes generated daily.890 million people log onto Facebook daily (in 12/2014).There are 1.9 billion mobile active users (as of 1/28/15).Age 25 to 34 (29.7% of users) is the most common age demographic.

Create a New Facebook Account

Go to facebook.com

Provide your first and last names, email address, birthday, and gender

Create a password

Complete your profile by adding your high school, college and employer

Add your photo

Find Friends

After you join Facebook, you can choose to find friends in a number of ways:

Search for friends by typing their names or email addresses in the search bar

Import your list of contacts from your email account or phone

Invite friends individually from the Invite Your Friends page

Like the Metropolitan Baptist Church Facebook page: https://www.facebook.com/MetropolitanBaptistChurch

SecurityHere are some things you can do to keep your account safe:

Pick a unique, strong password. Use a combination of at least 6 letters, numbers, and

punctuation marks Don’t use your Facebook password for any other account

Be careful what you click Never click suspicious links even if they come from

someone you know Never download anything unless you know what it is

Beware of fake Pages, apps and games If a Page promises something that sounds too good to be

true, it probably is Scammers can use bad apps and games to gain access to

your Facebook account

SecurityA few more tips to keep your account secure:

Don’t accept friend requests from strangers Scammers sometimes use fake accounts to friend

people Don’t use your Facebook password for any other

account

Never give out your login information

Log in to Facebook at www.facebook.com Sometimes scammers set up a fake page to look like a

Facebook login page in order to obtain your email address and password

When in doubt, type facebook.com into your browser to get back to the real Facebook

Initial Setup: Instagram

General overview

Instagram’s mission statement:

“To capture and share the world’s moments.”

Instagram usage300 million monthly active users; more than 75 million daily active users.26% of adult internet users use Instagram.53% of 18-29 year olds who are online use Instagram.50 million people signed up to Instagram in the last 6 months.60% of users sign in every day.

Create an Instagram Account

Download the Instagram app for iOS from the App Store, Android from Google Play Store or Windows Phone from the Windows Phone Store

Once the app is installed, tap to open it.

Enter your email address and tap Next or tap Log In with Facebook to sign up with your Facebook account

If you register with email, create a username and password, fill out your profile info and then tap Done.

If you register with Facebook, you'll be prompted to log into your Facebook account if you're currently logged out

Tip: You must create your account using the Instagram mobile app, not a computer. After you've downloaded the app and created an account, you can then view your Instagram posts from a computer.

How to Start Instagramming

Follow Instagrammers by finding friends from Facebook or your phone’s contact list

Follow people whose posts you want to see in your feed

Follow Metropolitan_Baptist

Instagram Security

Know the age guidelines - Instagram is for people over the age of 13

Share with specific people - by selecting the Instagram Direct icon from top right corner of the application, you can choose to share with only a few people (up to a maximum of 15) rather than all of your followers

Make your posts private - When you make your posts private, anyone who wants to see your photos or videos, followers, or following lists will have to send you a follow request for you to approve or ignore

Instagram Security

Decide whether you want to use your ‘Photo Map’ By default, adding location to photos, also known as the

‘Photo Map’ feature, is turned o for all photos you upload ffto Instagram.

Photos won’t appear on your Photo Map without your permission.

Block if necessary - The person you block cannot view your posts or search for your Instagram account

Develop and enhance your profile

Presented by:

General overview

LinkedIn’s mission statement:

“The mission of LinkedIn is to connect the world’s professionals to enable them to be more productive and successful.”

LinkedIn statistics (as of 03/2014)

Over 225 million members in 200 countries – more than 170,000 daily users81% of LinkedIn users are a part of at least one group, 52% of whom participate in group discussions87% trust LinkedIn as a source of information affecting decision making

Strategy

Take a moment to ask and answer these questions:

Who are the most important people in my industry or service area? Do I know any of them personally or professionally?Should I develop relationships with any specific people, companies or associations?How do I want others to view me?Which of my skills do I want to display on LinkedIn?

Key #1: Your profile is not the same as your presence.Key #2: For best results align your profile with your strategy.

Initial setupGo to linkedin.com to create, or sign-in to, your account

Select “Edit Profile”

Use your full name

Use a title that aligns with your strategy Your actual job title A BRIEF executive summary

Upload a professional picture

Key #3: Your profile is your only chance to make a first impression.

Initial setup

Select your industry

Select your metro area based on zip codeChoose an industry from the menu options

Key #4: Only one industry may be selected. Select the one which best aligns with your strategy.

Initial setup

Customize your contact information

Decide which email address to publicize

Decide which email address will be primary

Adding additional contact information – e.g., phone number, websites, other social media sites/pages – is optional.

Key #5: Your connections can see your contact information.

Different Profile Views

Initial setup:

Customize your contact information: LinkedIn URL

Select “Edit” option next to your LinkedIn URLYou will be taken to your LinkedIn Public ProfileSelect the “Customize your profile link” optionEnter whatever you want to be known as:

Firstname,Lastname Business,Name

Key #6: Own your brand.

Initial setup: Summary

LinkedIn summary

What do you want people to know about you?Use first person languageHighlight your experience, specialties and accomplishmentsIndicate which companies, industries, etc., you want to work withMake it meaningful and conciseMake it accurate

Accurate content Accurate spelling

Key #6 (again): Own your brand.

Summary ExampleAs a valued business advisor, I consult and execute on strategies to improve the employee experience. My professional services background includes firms in the following spaces: audit & assurance; financial services; health & life sciences; and security management. I have worked with national and regional professional services firms, small and mid-sized government contractors, and large, privately-held firms with international reach.

Beyond the 9-5, I am a husband, father, preacher, teacher, student, reader, writer, and satisfied athlete (...well, almost satisfied).

HR Certifications: Senior Professional in Human Resources (SPHR); SHRM Senior Certified Professional (SHRM-SCP)

Specialties: talent management, people/employee relations, compliance, benefit administration, recruiting and staffing, compensation analysis, corporate communications, policy and planning, staff development.

Initial setup: Profile

Experience

Include current and relevant past jobs, responsibilities, and specialties

Your current position should have more details than all others with few exceptions:

You were recently hired. Your time spent at most recent past job was 5 years.

DON’T just list the firm name and your title – how can potential clients, referral sources, and networking contacts find you if they don’t know what you do?

Key #7: Demonstrate career progression.

Initial setup: Profile

Skills & ExpertiseSelect a maximum of 12 skills, focusing on the most important ones for your current role

EducationList college and post-graduate degreesListing the years you were in school is OK, but not required.

InterestsShould be primarily professionalFun, unique interests are okayKeep it clean!

Key #8: Demonstrate career progression.

Initial setup: Profile

Honors & ExperienceProvide award date and background

PublicationList title of article, publication, authors besides yourself, and an article overviewThink twice about listing articles more than three years old.

CertificationsList certification and year achieved.

Key #9: Don’t be shy.

Account settingsTo access this page, allow your mouse to hover over your picture and select the “Privacy and Settings” option. You will be prompted to enter your password, even if you are already logged in. Don’t worry - this is a security setting.

Additional resourcesAccess the LinkedIn Help Center if ever in doubt: http://help.linkedin.com/app/home

Connect with MCDC Employment Services Program