social media communities explained - they're like puppies
DESCRIPTION
Communities, like puppies, are desirable to anyone with a pulse. So cute... so much potential love; but what does it mean to own a community? What are the impacts to you both positive and negative? Through the lens of adorable canines, I explore what someone signs up for when they get their very own community.TRANSCRIPT
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ARE LIKE PUPPIES…COMMUNITIESCOMMUNITIES
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EVERYONE WANTS
ONE
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NO ONE WANTS THIS…
THIS IS NOT ICE CREAM
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ABOUT OWNING A COMMUNITY?
WHAT’S SO HARD
QUESTION 1
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THEY’RENEEDY
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THEY SHOW LOVE IN ODD WAYS
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THEY USE FEATURES IN
UNEXPECTED WAYS
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SO DO WE WANT THEM?WHY
QUESTION 2
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THEIR SKILLS
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Play to natural skillsTimeout – Don’t Force Specialization
VS
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THEIR LOYALTY
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Training training trainingProtectionTHEIR PROTECTION
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WITH THEM?HOW DO WE GROW
QUESTION 3
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Not a lot of time, but just enough & consistentlyShow our Commitment Everyday
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You’re either training explicitly with clear guidelines or you’re training implicitly by example
The latter gets damn messy with both dogs and communities
Teach them what to expectTraining training training
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IN REVIEW:
The question we have to ask is whether we’re prepared for the long commitment
…and the unanticipated costs
WE ALL WANT COMMUNITIES
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Remember people can only commit to so many communities, but they do.
People have room for only so many community commitments
IN REVIEW:
ASK FOR THE RIGHT THING
Design your communities accordingly.
– = +Remember,
Less is more.
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Having one can change how you live.
And in the end
Invest wisely.