mbmj vm newsletter vol 2, issue 2, july 2014 2
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Displayed in our NY and European showrooms, the Resort gift
giving presentation fully imparts the spirit of the season, and in
particular the December delivery. The starry cosmic print fea-
tured on the exterior of the Space Trunk and Cube fixtures em-
phasizes the bold yet dreamy details of the product housed
within, and the vertical display provides customers with high
visibility and accessibility. A focused and strong color story in
blues, metallic silver, and black imparts a clear message and
identity which harkens back to the core product assortment
shown in the stores at the same time. We look forward to part-
nering with everyone in the global network to support the
launch of this exciting program.
Raffles City in Shanghai displayed an
exciting new launch wall with a
balanced and impactful Minty and
Banana Crème Classic Q story for
SP14. This wall exhibits the new
method of like–style merchandising
with the Natasha, Mini Natasha and
Groovee bags. This helps to deliver a
clean and organized display.
This RTW rail presents two clearly
delineated color stories, with the
Deep Ultraviolet on the left and the
Bright Coral on the right. These
respective colors match the RTW
displayed beneath. The double
exposure of each RTW SKU creates a
fullness. All of these elements,
combined with the symmetry of the
display, make for an impactful
presentation.
This bag wall is another great
example of the new method of
merchandising. Additionally, this
display employs the new direction of
placing handbags on their side
profile. This wall is also notable
because all handbags are perfectly
stuffed and placed. This careful detail
makes the display look extremely
clean and organized.
Option 2: Organize Sale RTW Rail by category, and then color story from light to dark within
each category. Here we have organized the Sale and Resort product by category beginning
with Tops, moving to Dresses, then to Bottoms, and ending with Jackets. This way the custom-
er can easily find what they are looking for by category within the sale rack.
Option 1: Organize Sale RTW Rail by grouping like colors together from light to dark. As you
can see above, all spring product (along with some leftover Resort product) is organized by
color, which creates a clean rail even though multiple deliveries are being shown together.
The rail is anchored by light colors moving to dark colors at the end of the rail.
OUR SALE DIRECTIVES SHOW YOU HOW TO CREATE A COHESIVE RTW RAIL FOR SALE
PRODUCT WITH MIXED DELIVERIES AND COLOR STORIES
Inspired by BMX bike and skate board
parks, the MBMJ Fall 2014 windows feature
modular plywood ramps. The Fall 2014
season imparts one key message of an
irreverent tribe of youthful cool-girls, and
the MBMJ fashion show set and the
seasonal NY showroom installation
reflected this spirit as well. The ramp
comes in modular pieces which can form
a full ‘C’ shape, or be broken down into
smaller pieces to accommodate a variety
of window sizes. For the midway ‘refresh’,
the edges will be finished in a bold color,
which presents a dynamic contrast to the
raw wood and echoes a main color story
within the collection. Product from the key
show families will be displayed within the
twists and turns, and will create a high
impact moment for all viewers.
New for Fall 2014, Visual Merchandising Guidelines summarize the season’s in-store and
window VM directives along with store zoning directives and recaps of the runway show and
NY showroom.
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Keita Yagi and Nana Horie are Visual Merchan-
dising Specialists at the Harajuku store, which is
both the number 1 store in sales and visual mer-
chandising in Japan. One of their exceptional
moments has been in creating a stock manual
which teaches the standard rules of the stock
room to employees of the Harajuku store. Always
going above and beyond, Keita and Nana work
together to keep the store organized and well
merchandised. Paying special attention to the
VM Directives that are provided to them, Keita
and Nana take time to understand the theme of
each collection, and take initiative to interpret
their store’s buys and create a refreshing in-store
display.
8/1
FA14 Window Launch
8/5
SP15 Accessories Market Opens
8/18—8/29
Marc by Marc Jacobs opens
across Canada in Hudson’s Bay
9/7
Regional VM Teams Arrive in NY!
9/9
SP15 Runway Show
9/10
SP15 RTW Market Opens
Thank you ALL for your fantastic VM help and
support - we are eager to see what the next
season brings!