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MBA (Retail Management)

Course Outline in Unit Form

COURSE OUTLINE

MASTER OF BUSINESS ADMINSITRATION in Retail Management (MBA-RM)

Everonn Business Education limited (EBEL)


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MASTER OF BUSINESS ADMINSITRTAION IN RETAIL MANAGEMENT

COURSE STRUCTURE (SEMESTER FRAME)

SubjectCode

Subject Name Credits Contact Hours

Semester-1

101 Principles of Management 4 30

102 Organization Behavior 4 30

103 Managerial Economics 4 30

104 Accounting for Decision Making 4 30

105 Modern Retailing Practice 4 30

Semester-2

106 Business Law and Retail Legislation 4 30

107 Financial Management 4 30

108 Human Resource Management in Retailing 4 30

109 Retail Marketing 4 30

110 Retail Store Operations 4 30

111 Summer Project/Internship 6

Semester-3

112 Store Planning, Layout and Designing 4 30

113 Buying & Merchandizing 4 30

114 Elective-1 4 30115 Elective- 2 4 30

116 Elective- 3 4 30

Semester-4

117 Retail Customer Service 4 30

118 Retailing Strategies 4 30




122 Main Project 4

Total 90 Credits

Business Communication is a compulsory spread over 3 semesters covering verbal and writer

communications.


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Specialization Courses

SubjectCode

Subject Name Credits ContactHours

E-1 Retail Product and Brand Management 4 30

E-2 Understanding the Retail Customer 4 30

E-3 Multichannel Retailing 4 30

E-4 Retail Franchising 4 30

E-5 Customer Relationship Management in Retailing 4 30

E-6 Visual Merchandising 4 30

O-1 Supply Chain Management and Warehousing 4 30

O-2 Operations Management in Retailing 4 30

O-3 Category Management 4 30

O-4 Costing and Control in Retailing 4 30

O-5 Mall Management 4 30

O-6 IT Application in Retailing Operations 4 30

Total Credit Load= 90 credits

1. Total Classroom Credits: 20*4= 80 credits2. Summer Project: 6 credits3. Final Project: 4 credits


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Second Semester

[Code 106) Business Law and Retail Legislation

Unit-1

Introduction to Legal Environment

Meaning of Law Purpose of Law Sources of Law Classification of Law Torts National and International La

Evolution of Mercantile/ Business Law International Business Law Justice Delivery System in India.

Legal issues in retail-Introduction, difference between ethics and law, the field of ethics-central and ethical

perspectives, Consumer Protection Act.

Unit-2

Business Contracts

Legal Elements of contacts Parties Offer Acceptance Consideration

Types of Contracts Valid Contracts Voidable Contracts Breach of Contracts and Remedies Payment

of Damages

Contracts of Agency Rights and Duties of Principal and Agent Termination Agency

Special Contracts Guarantee/ Indemnity/ Letter of Credit/ Lien/ Set Off

Important Clauses in Corporate & Commercial Agreements

Description of Parties recitals of Subject Consideration Covenants and

Undertaking Signature and attestation Endorsement and Supplement Deeds Stamp Duty and

Registration Application Law Force Majeure Notice Arbitration

Employer and Employee Contracts

-Conditions Obligations Termination Liquidated damages- Date Privacy Confidentiality-

Indemnification.

Unit-3

Financial Services Legal and Regulatory Environment

Banking- Regulation of Banking in India RBI & Banking Regulation Act

-Negotiable Instruments Act


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-Kinds of Negotiable Instruments- Special Characteristics - Cheques Crossing of Cheques

Endorsements

- Bankers Duties and Liabilities for Collection and Payment of Cheque

-Dishonor of Cheque Liabilities of Parties and Penalties

- SARFAESI Act Salient Features Execution.

Insurance

Essential Elements of Insurance Contracts

Principles of Insurance Insurable Interest Indemnity Causa Proxima Risk Mitigation of Loss

Subrogation Contribution Reinsurance Double Insurance.

Standard Clauses in Insurance Policies Fire Insurance Marine Insurance Liability Insurance.

IRDA Role and Functions

Trading of Securities Market Regulation by Companies Act Securities Contracts Regulation SEBI

Stock Exchanges Depositories

Unit-4

Laws-employee theft, customer theft, loss prevention strategies, internet fraud,

Specific laws that effect retailers- Trade mark regulations, anti-trust laws, horizontal agreements, vertical

agreements, consumer protection act, corporate disclosure act

Law Relating to Corporate Business Entities

Advantages of a corporate Entity Salient Feature of a Company Lifting the Corporate Veil Types

of Companies Difference between private and Public Companies

Incorporation of a Company Documents of Incorporation

Raising of Capital from public Prospectus SEBI Guidelines.

Share Capital and Allotment

Transfer of Shares Buyback of Shares Dividend on Shares.

Company Management Qualifications for Appointment of Directors Duties and Liabilities of

Director

Meetings and Resolutions

Board Meetings Statutory Meetings

Annual General Meeting Extraordinary General Meeting

Voting Proxy

Resolutions.

Reconstruction and Amalgamation


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Mergers and Acquisitions

Winding up

Unit 5

Property Law for Business

Classification of Property Moveable and Immovable Property / Tangible and Intangible Assets

Sale and Agreement to Sell Rights and Duties of Seller and Buyer Rights of Unpaid Seller (Sale of

Goods Act)

Borrowing against Property as Security

-Hypothecation / Pledge of Current Assets Rights and Liabilities of Parties

- Mortgage of Immovable Property

- Registration of Charges by Companies

Hire Purchase / Lease of Property

Exchange / Gift / Assignment of Property

Intellectual Property Rights

Classification Protection of IPR Law against infringement Remedies.

Business and Tax Laws

Classification of Taxes Income Tax Wealth Tax Excise Customs Duty Sales Tax- VAT Service Tax.

References

1. S.S.Gulshan,Mercantile Law, Excel Books, New Delhi.

2. S.S. Gulshan,Business Laws, Excel Books, New Delhi.

3. S.S. Gulshan,Company Law, Excel Books, New Delhi.

4. Gupta S.N.,Banking Law in Theory and Practice, 5th Edn., Universal Law Co.

5. Parag Diwan,Principles of Retailing, Excel Books, New Delhi


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[Code 107) Financial Management

Unit-1

Introduction to Financial Management: Objectives Functions and Scope Evolution interface of financial

management with other functional areas environment of corporate finance.

Financial markets & Institutions : Financial Markets functions and classifications of financial markets money

market forex market government securities market capital market derivatives market international capital

markets participants : Financial Institutions, development of financial institutions, insurance companies, investment

institutions, mutual funds, commercial banks, non banking financial companies, housing finance companies, foreign

institutional investors , regulatory authorities, RBI, SEBI, IRDA.

Unit-2

Sources of Long-Term Finance : Equity capital and preference capital debenture capital term loans and deferred

credit government subsidies sales tax sales tax deferments and exemptions leasing and hire-purchase-ne

instruments. Raising Long-term Finance : Venture Capital, initial public offering, public issue by listed companies,

rights issue, preferential allotment, private placement, term loans. Introduction to Risk and Return : Risk and Return

concepts risk in a portfolio context relationship between risk and return- CAPM and dividend capitalization model.

Unit-3

Time value of Money : Introduction types of cash flows future value of a single cash flow, multiple flows and

annuity present value of a single cash flow, multiple flows and annuity, growing annuity, perpetuity and growing

perpetuity. Valuation of securities : Concept of valuation bond valuation equity valuation : dividend capitalization

approach and ratio approach valuation of warrants and convertibles.

Unit-4

Cost of Capital: Concept and importance cost of debenture term loans equity capital and retained earnings

calculation of weighted average cost of capital weighted marginal cost of capital schedule. Basics of Capital

Expenditure Decisions : The process of capital budgeting basic principles in estimating cost and benefits of

investments appraisal criteria : discounted and non-discounted methods (pay-back period average rate of return

net present value benefit cost ratio- internal rate of return).

Unit-5

Analysis of Project Cash Flows: Cash flow estimation identifying the relevant cash flows cash flow analysis

replacement, cash flow estimation bias evaluating projects with unequal life adjusting cash flow for inflation.


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References

1. Sudhindra Bhat,Financial Management, Excel Books, New Delhi.

2. M.P. Pandikumar,Management Accounting, Excel Books, New Delhi.

3. Prasanna Chandra,Financial Management Theory and Practice , Tata McGraw Hill, New Delhi (1994).

4. I.M.Pandey,Financial Management, Vikas Publishing, New Delhi.

5. Dr B Prakash,, Accounting for Managers, Excel Books, New Delhi.


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[Code 108) Human Resource Management in Retailing

Unit-1

Introduction to HRM : Definition concepts History of HRM importance of HRM role of HR Executives HRM

Functions- Challenges of Human Resource Management new challenges for HR Executives structure and

organizational chart of HR Department.

Unit-2

Human Resource Management at Work : Line Vs. Staff Authority Globalisation and its impact on HR IT Systems

and HR. Job analysis and design : Concept of job analysis and design methods of job analysis job description

ob specification modern management techniques : job rotation job enlargement job enrichment.

Managing the dejobbed world, competency mapping

Unit-3

Human Resource Planning (HRP) Definition need and importance of HRP process of HRP levels and types of

HRP forecasting demand for employees balancing supply and demand considerations HRP model. Recruitment

and selection process: Definition and concept of recruitment factors affecting recruitment sources of recruitment

information technology and HR recruiting on the net. Methods and techniques of recruitment recruitment policies.

Unit-4

Selection process Person job fit person organization fit elements of selection process steps in the selection

procedure various types of tests selection interview methods and process (including reference check and

medical examination ) placement and induction competency testing systems. Performance and Potential

Appraisal : Concept objectives of performance appraisal the appraisal process traditional methods and modern

methods of appraisal (including MBO, 360 degree, assessment centre, balance scorecard, etc. ) appraisers,

manager / supervisor, self, subordinate, peer team and customer fitfalls in performance appraisals Potential

appraisal.

Unit-5

Employee training and management development: Importance and objectives distinction between training and

development types of training and development training need analysis systematic approach to training and

development evaluation of training.

References

Personnel / Human Resource Management, David A Decenzo & Stephen P Robbins Prentice-Hall, India

Human Resource Management, Gary Dessler, Prentice Hall, India

Human Resource Management, Michael R Carrell, Nobert F Elbert & Robert D Hatfield Prentice Hall

Human Resource Management (2006), Jyothi, P and Venkatesh, D. N. Oxford; Oxford University Press


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(109) Retail Marketing.

Unit-1

Introduction to Retail Marketing: Meaning & Definition of Retail Marketing, Relevance and significance of Retail

Marketing, Definition of marketing management marketing concepts evolution of marketing marketing mix,

Retail marketing challenges for the 21st Century. Micro Environment: The company suppliers intermediaries

customers competitors, public. Macro Environment: Demographic, economic, natural government intervention in

natural resource management political environment cultural environment.

Unit-2

Shopper/Shopping Behavior: The Grocery Shopper-SKU Reduction, timing, Variety seeking, early purchase,

consumer inventory, A Buyer behavior perspective characteristics affecting consumer behavior consumer buying

roles types of buying decision behavior the buyer decision process the buyer decision process for ne

products. Customer loyalty. Special characteristics of industrial market and commodity retailing, importance of selling

for an industrial retailer and retail business buying behavior.

Unit-3

Segmenting & Targeting: Levels of segmentation patterns of segmentation procedures for marketing

segmentation requirements of effective segmentation market targeting evaluation and selecting target markets,

focusing and niche versus mass customization.

Positioning: Competitive differentiation, concept of positioning, positioning as strategy, communicating your

positioning strategy, positioning by usage, by user, by product benefit etc.

Unit-4

Retail Product Decisions: Product classifications individual product decision product mix decisions product

line decisions. Developing new products: New product development processes challenges in developing new

products consumer adoption process for new products. Life cycle strategies: Product life-cycle stages in PLC

brand life cycle marketing strategy, pricing strategy

Unit-5

Distribution and channel decision : Nature of distribution channels channel design and modification decisions

physical distribution and distribution cost analysis, channels the middlemen the wholesaler retailing evolution,

types of retailing telemarketing, retailing the supplier market the multichannel system the supermarket mail

order transportation warehousing inventory management. Retail promotion management, advertising, sales

promotion, publicity and public relations.


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References

1. Yoginder Singh,Dictionary of Retailing,Cyber Tech Publications, 2007

2. A ivakumar, Retail Marketing, Excel Books, New Delhi.

3. Gilbert,Retail Marketing Management, 2nd Edition, Pearson Education,

4. Gibson G Vedamani, Retail Management: Functional Principles and Practice, Jaico Publishing House, Second

edition. 2004

5. Swapna Pradhan,Retailing Management: Text and Cases, Tata McGraw Hill

Publishing Company Ltd., 2004

6. Bert Rosenbloom,Marketing Channels: A Management View , Thomson, New Delhi 2007.

7. Harish V.Verman,Brand Management: Text and Cases,Excel Books, 2002.

8. K.Suresh (Sl), Positioning and Repositioning: Perspectives and Applications, ICFAI University Press, Hydrab

2005


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(110) Retail Store Operations

Unit-1

Introduction to Retail Store Operations, store operation resources, daily procedures, refunds and returns, retailing

tips, shoplifting and emergency planning. Key components of retail operations, store administration and management

of the premises, managing inventory and supply, managing receipts, customer service, managing promotions,

events, alliances and partnerships in retail operations management.

UNIT-II

Atmospherics, and retail space management, Store space management, fundamentals of atmospherics, walls as

retail selling tools, color planning, physical materials in store designing, atmospherics in the context of Internet

retailing. Principles of store design, concept of store design, exterior store design, interior store design,

considerations in layout selection, methods of display.

UNIT-III

Customer Service in Retailing: Customer Service: Strategic Advantage through Customer Service, CS strategies,

Gap Model of Improving Customer Service, Managing the Retail Store: Managing the Retail Store: Store Managers

Responsibilities: Staffing, Selection, Socializing and Performance Management, Cost Control, Shrinkage Control.

(Case study on rostering for a large format store)

UNIT III

Store operations and profitability analysis, Customer service and activity based costing, budgeting and planning,personnel recruitment and selection, communication inside the store: internal communication and external

communication, legal compliance in store management, Attitude and Personality, Compensation, Working

Conditions, Career Advancement, legal and ethical Issues in Retailing:

UNIT IV

Logistics and Information Systems: Logistics and Information Systems, Improved Product Availability, Improved

Assortment, Improved ROI, Strategies, Quick Response Systems. Store Ambience: Store Layout, Design and Visual

Merchandising, Exterior, Objectives of Store Design, Types of layouts (their relevance to Various Formats),

Merchandise Presentation Techniques

UNIT V

Managing overall environment, Supplier Relations, Competition Relations, Employee Relations, Organizational

Environment, supply chain management, customer relationship management, use of information technology in cash

management and billing and management information system.


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