mba: entrepreneurship and corporate innovation
DESCRIPTION
MBA: Entrepreneurship and Corporate Innovation. Data provided by: Kelly Hardy, David Kesse , Matt Hoham , Craig Kollen , Lisa Porter. Phase 1 (3cr) Theory / Opportunity. Phase 2 (3cr) Business Plan Development / Presentations. Year 1. Optional Consulting Phase - PowerPoint PPT PresentationTRANSCRIPT
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MBA: Entrepreneurship and Corporate Innovation
Data provided by: Kelly Hardy, David Kesse, Matt Hoham, Craig Kollen, Data provided by: Kelly Hardy, David Kesse, Matt Hoham, Craig Kollen, Lisa PorterLisa Porter
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Phase 1 (3cr)
Theory / Opportunity
Phase 2 (3cr)
Business Plan Development / Presentations
Phase 3 (3cr)
Venture Capital / Equity Infusion
Optional
Consulting Phase
(NIIC/ Small Business Development Centre)
Year 1
Year 2
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Marketing Implementation
•Timeline (based on approval of program)
September 2010
Network to Graduate Policy Committee key
members
Graduate Policy Committee Approval
Founder’s Day Dinner
October 27, 2010
Promotions Beginand Course Listing in Course Catalog
Spring 2011
Process Student Applications and
Interview Process
Summer 2011
Begin Entrepreneurship
and Corporate Innovation MBA
Fall 2012
Fall 2011
Begin Professional Core Classes
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Our Target Market(Based on a M560 Survey – Dr. Jun Ma’s Class – N=33)
•Between ages 26-45
•Business or Engineering Bachelor degree
•Employed by mid- to large-sized company
•Tenure at current company 2+ years
•Household income $75,000+
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Prong #1Public Relations
Prong #2Community Promotions
Prong #3Personal Selling
Prong #4Target Market Communications
Four
Prong
Marketing
Approach
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Instruction
PQ Instructor($7000)
Promotion Competitions
Some Executive Support
(Existing Office Staff)
Entrepreneurship Director
($10000) ($5000)
Resources Needed