Are you looking for a programme that will give you more than just a ‘toolkit’ for

management, one that will challenge the way you think about business and about

your role in the world, organisations, project teams and individual relationships? If so,

the Bath MBA, an advanced general management, postgraduate programme, is

the answer.

Over its 40 year history, the Bath MBA has earned a reputation for excellence, it is

consistently ranked among the world’s leading MBAs by, amongst others, the

Financial Times and the Economist Intelligence Unit. Our reputation stems from a world-class teaching faculty

and through listening to our students, alumni and relevant stakeholders.

The programme offers a comprehensive introduction to the key functional skills that are essential to any

organisation. In addition, innovation and integration are key themes developed throughout the programme.

You will learn not only from leading academics but also from practitioners at the forefront of their fields.

The programme is designed to encourage self-awareness, intuition, cross-cultural sensitivity,

entrepreneurship skills as well as a socially responsible and ethical approach to business and management.

Critical thinking, action-learning, teamwork, creativity, as well as individual and organisational development,

are key differentiators. This, combined with being part of one of Britain's leading universities with modern

facilities in one of England’s most beautiful cities, makes the Bath MBA hard to match.

Professor Andrew Pettigrew

Welcome to the Bath MBA

Professor Andrew Pettigrew, Dean of the School of Management

Excellent teaching:The School of Management’s teaching is rated as‘excellent’ by the UK government’s Higher EducationFunding Council. The Bath MBA combines the expertiseof the School’s international academics with corporatepartners who participate in teaching throughout thedegree, bringing their own cutting-edge knowledge ofbusiness directly to the classroom. The School is knownand respected around the world for its research andteaching especially in: Human Resource Management;Supply Chain Management; Operations; Business andSociety/Corporate Responsibility; Change Management;Leadership and Strategy; International Business andInnovative Manufacturing.

Directing the recent innovation and change within theBath MBA is Dr Juani Swart in collaboration with Bath’srenowned faculty. Championing the essential elements ofthe restructured programme are: Dr Steve McGuire,Professor Veronica Hope-Hailey and Professor Mike Lewis.

Small group, high-contact learning environment: The School’s student-centred, small-group, high-contactteaching approach provides a stimulating, interactive andsupportive learning environment. Students shareknowledge from their own diverse experiences whichfosters the cross-fertilisation of ideas and debate oncurrent business themes. The principles of Action Learning are applied within the teaching philosophy for the degree. This means there is heavy emphasis on the output of the degree; ensuring personal effectiveness and powerful outcomes for both individuals and sponsoring employers; creating well-rounded, critical-thinking managers. The programme has been designed to ensure graduates have the skills to manage in a complex, changing world while alsobenefiting from the internationally respected researchexpertise of Bath’s faculty. The Bath MBA is known for its atmosphere of friendly competition – students have a strong drive to succeed but also give each other support and encouragement.

The Bath MBA – a programme apart

Personal skills development and career coaching: You will take an in-depth look at your own careerpotential through a dedicated stream of work that focuseson developing your managerial competence and self-awareness. You will have the opportunity to workintensively within a learning set guided by a mentor. Youwill have opportunities to develop your critical thinking,influencing, leadership, conflict resolution andcommunication skills throughout the programme.

Understanding the business context: Many MBA programmes launch straight in to the study of functional areas of business without seeking toestablish the wider organisational context and fail toestablish how you, personally, are positioned within thatcontext. At the outset of the Bath MBA you will bechallenged to consider the complexity of the emergentorganisational context that cuts across both public andprivate sectors. You will study the links between businessand society in international and national settings as well as how large and small organisations operate.Throughout the programme you will consider how yourpersonal growth is related to organisational development.

Integrating theoretical knowledge withpractical, problem-solving cases:The Bath MBA equips students with both theoretical and practical knowledge as well as the professional andpersonal skills to manage strategically and successfully in a constantly changing environment. The programmeintegrates theoretical disciplines through the application of knowledge and skills to assignments,projects and live business case studies. It facilitates critical thinking as an effective route to resolving thecomplexities that face managers in today’s rapidlychanging business environment.

Entrepreneurship embedded in the programme: Bath pioneered the entrepreneurial element of the MBA with the renowned ‘Claverton EntrepreneurshipProject’ and over the last 30 years it has refined andconstantly improved its teaching of enterprise. Thisbusiness planning exercise is a unique differentiator of the Bath MBA. It draws together and contextualizes thefunctional knowledge gained during the first phase of the programme to embed enterprise skills along with an understanding of how high-performance and creative teams are developed and managed. Studentsfrequently comment that it is the best part of the degree and several students have taken advantage of the additional opportunity of participating in theUniversity of Bath Business Plan Competition’s £10,000prize fund, sponsored by the £9 million Sulis SeedcornFund, converting their Claverton ideas into money-winning proposals that they are now pursuing as business interests.

What makes the Bath MBA different?

The Bath MBA Programme Overview

Managing EmergingContexts (MEC)

Claverton: Entrepreneurship

in Actionor

Integration(CEA/I)

FinalProject/

Dissertation

Problem Solving

in Context

Understanding Financial Principles

(UFP)

Strategy

STAGE 1 STAGE 3STAGE 2

Option

Option

Option

Option

Leading andManagingChange(LAMC)

DYMC 2Leading

in Context Managing in a Virtual

World(MiVW)

Managing Marketing

Relationships(MMR)

ManagingOperationalProcesses(MOP)

ManagingYour People

(MYP)

Analysis forDecision Making

(ADM)

Developing YourManagerial

Competence(DYMC 1)

The Individual inContext

Developing Your Managerial Competence (DYMC)

Learning Sets

Key5 day Core ModuleOptionsFinal project NB. Diagram for illustrative purposes only. Detail may be subject to change.

SAMPLE PROGRESSION – 2 YEAR EXECUTIVE ROUTE

Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug

MYP UFP ADM MEC DYMC 1 MOP MMR MYPandExams CEA/I

Option Strategy LAMC DYMC 2 Option Option Option Option OptionandMiVW Project Project Project Project Project Project

Wkshp

Submit GraduationProject

Year 1

Year 2

The Bath MBA – Your choice of study mode

Study Modes: The Bath MBA is available in full-time and part-time executive modes. Both formats have the same content, however,executive students have the choice of either taking the ‘Claverton: Entrepreneurship in Action’ project or ‘Integration’.Students go through three stages of study: stages one and two being predominately taught and stage three being theapplied phase, in the form of a project/dissertation and the completion of ‘Developing Your Managerial Competence’portfolio. The programme is delivered on a modular basis and modules are usually of five days’ duration. The list of optionsis updated every year and a sample of past offerings is on our website.

Full-time Bath MBA : 12 monthsStudents enter the programme in September and complete 12 months of study as a single cohort; they benefit from thecamaraderie of a single group of peers and full immersion into the programme without having to combine their study withworking life. The programme concludes in early September and graduation normally takes place in December.

Executive Bath MBA : 2 years or up to a maximum of 5 yearsThis programme’s flexible format offers multiple start dates throughout the year with an accelerated fast track to completein 24 months or the facility to decelerate and extend study for up to a maximum of five years should work or personalcommitments necessitate. The programme attracts managers seeking to achieve an equitable work-life-study balance and it maximises students’ networking opportunities by enabling them to meet new peers on each module. Syndicated groupsof around 6 students plan their route to gain maximum support from their peers. Students may start the programme with any one of the six modules in stage one but there is a requirement to study ‘Managing Emerging Contexts’ and‘Developing Your Managerial Competence’ early on. Depending upon the chosen route and timeline to completion,successful students may graduate either in the December or July following submission of their final project.

Typical qualities of a Bath candidate

interaction between accomplished and ambitiousindividuals from a wide range of backgrounds addsimmeasurably to the experience on the Bath MBA.

Team playersThe Bath MBA’s focus on teamwork helps to foster aculture of inclusiveness, which encourages students tohelp each other through the difficult times. The necessarycompetition between students that keeps theirachievement levels high is of a healthy and constructivenature. Working with TeamBath, the centre for sportsexcellence in the University, we apply team workingtechniques that are inspired by the Olympic athletes whotrain at the University’s world-class sports facility – nosporting ability is required to benefit from this uniqueelement of the programme.

Entrepreneurial drivePeople who are open to new ideas and who want to leadchange, or who have an entrepreneurial spirit, will beattracted to the Bath MBA.

Key criteria checklist • Relevant work experience: A minimum of three

years' experience;

• Academic achievements: A certified copy of yourundergraduate degree and/or transcript. We alsoconsider candidates who have substantial businessexperience but do not have a first degree. Each case is considered on individual merit and GMAT may be required;

• A completed application form and four essays: We look for evidence of: communication skills;interpersonal skills; leadership skills; team buildingskills; integrity and ethics; initiative; cross-culturalsensitivity; motivation and commitment;

• Two references;

• English language proficiency: If English is not yourfirst language you need to achieve a score of IELTS 7.0(with no less than 6.5 in any one band); or TOEFL iBTscore of 100 with a minimum of 24 in any one bandor a computer-based score of 250.

Desire to learn, be challenged and drive changeThe Bath MBA attracts participants from all over the worldand we are proud of the rich diversity of our students. Anideal Bath MBA student is someone who has a real desireto learn, be challenged and drive change in their field ofoperation. Our academics are passionate about thesubjects they cover and want students who will sharetheir excitement, who will bring their experiences inbusiness and of life in general to add to the classroomdebate and to challenge the status quo.

Immersion in knowledgeDo you want to pursue knowledge, not just a degreecertificate? We want people to immerse themselves in theBath MBA experience and apply what they learn, look athow it relates to them and take up the challenges thelearning experience brings for them.

Maturity and experienceA key strength of the programme that enables us toattract a consistently high quality student body is thematurity and experience of our participants. Our studentshave a minimum of 3 years’ work experience and anaverage of 8 years ensures that all of our students havereal world knowledge to share in the classroom. The

Find out how the Bath MBA could change your future:Attend one of our preview open days at which you can join a mini-lecture, meet current students,alumni and MBA staff. The latest dates are on our website. You can also contact us by email mba-admit@management.bath.ac.uk or by telephone (+44) (0)1225 383431.

If you wish to apply now, please download an application form from our website:

www.bathmba.com

Debbie HewittMD - RAC Roadside Services. RAC Rescue provides vehicle breakdownand recovery assistance to motorists, forboth individual members and corporatecustomers. Debbie is also a non-executive director of DeVere Group plc,the hotel and leisure group and of theOffice of Government Commerce, a government body that brings togetherthe government's purchasing activities.

‘The reputation of Bath's faculty, thequality of the research facilities and theability to continue in full-timeemployment whilst studying; were themain reasons why I chose the ExecutiveMBA. The models and strategic toolshelp you to understand the morecomplex aspects of organisational life - I still use many of them now."

Profiles

Juani Swart BComm, MComm, PhD Academic Head of MBAProgrammes.I am committed to the delivery of ahigh quality learning experience acrossall our MBA programmes. In additionmy main interests include themanagement of knowledge andknowledge workers. I use the action-orientated approaches to make sense of knowledge stocks and flows inprofessional services firms. Here I work with managementconsultancies, advertising agencies,software houses and law firms.

Veronica Hope-Hailey BA, MSc,PhD, MCIPDProfessor of Strategy, Director ofthe Change ManagementConsortium.Veronica has undertaken researchwith large, mature corporations incollaborative research partnershipswith particular emphasis on exploringthe challenges of corporate renewaland transformation.

Steve McGuire BA, MA, DPhil Senior Lecturer in InternationalBusiness.Steve's interests focus on business andits relations with governments,international organisations and civilsociety, examining how firms affect thedevelopment and operation ofregulatory regimes at the national andinternational level.

Michael Lewis MEng, PhD, MIEEProfessor of Operations and Supply.Mike's current private and publicsector research portfolio includesprojects focused on: professionalservice productivity, ultra-responsiveproduction and supply, product-service systems and massparticipation improvement.

Nick Smith‘The MBA helped me to discover mystrengths and weaknesses, to challengeand be challenged and consider whatfield interested me the most for futureemployment. It also gave me the time tomake the transition from military tocivilian life. The Claverton experience hascompelled me into serious considerationabout business start-ups, an incrediblyexciting prospect that I would never havedreamed of doing were it not for theBath MBA experience.’

Gerard GrechDirector, Partnerships & Services,France Telecom, Content Division;Director, Mobile EntertainmentForum. Three reasons attracted me to Bath; firstly, the students I metduring the MBA open day weredifferent to the ones I met at otheruniversities, they came from diverse

and interesting backgrounds. One applicant hailed fromthe wine industry, another worked in Formula 1sponsorship and a third helped run a sugar-cane factory in the Caribbean. Secondly, I liked Bath's focus onentrepreneurship. This was by no means a course confinedto theory and academia, but one which involved coming upwith ideas for working businesses, and proposing them to aventure capital company. Last, but not least, there was thestaff. I was impressed by the calibre of academics and theirrange of both teaching and industry experience. Far frombeing an ivory tower, this promised to be somewhere todevelop skills for the real world.

Cary AdamsLloyds TSB International PrivateBanking, Geneva.It was an extremely hard three anda half years. Course content wasfresh, interesting and thought-provoking - there were occasionswhen innovation occurred as adirect response to feedback fromstudents and alumni - this is

absolutely appropriate given the dynamic nature of thebusiness environment many of us work in. Each week atBath was packed, tiring and fun, other students came froma range of industries, backgrounds and cultures - you learnfrom them as well as the lecturers.

Faculty

Alumni

The Bath MBASchool of Management

University of Bath, Claverton Down, Bath BA2 7AY, UK

Telephone: (+44) (0)1225 383431Fax: (+44) (0)1225 386210

Email: mba-admit@management.bath.ac.uk

www.bathmba.com

Note: The information in this publication is correct at time of going to press.Courses are monitored and reviewed regularly as a result of which changes

may be made as part of the School’s policy of continuous improvement. Theremay thus be amendments to the programmes described in this brochure bothbefore and after a candidate’s admission. This publication does not form any

part of any contract between any person and the University. 1/06

Printed on recycled paper

The Bath MBA accredited since 1976