mayo clinic emeriti staff tech talk
TRANSCRIPT
©2016 MFMER | 3507910-
Tech Talks: Facebook — To Like or not to LikeLee Aase, Director, Mayo Clinic Social Media Network Mayo Clinic Emeriti Staff Silver Force Circle March 9, 2017
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Tonight’s Agenda
• Analogies and Stories as Communications Essentials
• Mayo Clinic’s Social Networking DNA
• Facebook, Twitter and Mayo Clinic Connect
• Silver Force Circle Opportunities for Connection, Training and Service
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The Communication Power of Stories and Analogies• Stories provide context
and emotional content to help us remember
• Analogies (metaphors and similes) help us understand new concepts in relation to familiar ones
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Arlene’s Story
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Information Sources Behind Preference for Mayo Clinic
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The Role of Social Networking in Mayo Clinic’s History
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Mayo Clinic’s First Social Networkers
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Dr. William J. Mayo’s Travels“By the end of the 1920s Dr. Will could say he had studied surgery in every town in America and Canada of one hundred thousand population or more, and had crossed the Atlantic thirty times.”
(The Doctors Mayo, Helen Clapesattle, p. 405)
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Countries Dr. Will Mayo Visited
Austria Denmark Ireland ScotlandAustralia England Italy SwedenArgentina Fiji Mexico SwitzerlandBelgium Finland New Zealand UruguayCanada France NorwayChile Germany PeruCuba Holland Russia
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Countries Dr. Will Mayo Visited
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How Mayo Clinic Got its Name
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The Surgeons Club
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Moving Mayo Clinic from Social Networking to Social Media
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From Syndicated Media…
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To “New” Media (Podcasting)
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Involuntary “Representation” in Social Networks myspace.com/MayoClinic
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Involuntary “Representation” in Social Networks myspace.com/MayoClinic
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Accelerated Adoption of Free Platforms and Low-Cost Tools
• 2007 - Facebook
• 2008
• YouTube
• Flip Cameras
• Blogs
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An Early Success Story: Myelofibrosis
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Unique Myelofibrosis Cases
MCF MCA
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Cost-Effective Knowledge Sharing and Reputation Enhancement
Lee’s Law: As I approaches 0, ROI approaches
∞
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Amplifying Word-of-Mouth Marketing
• 91% said “good things” about Mayo Clinic after visits • Average of 43 heard “good
things”
• 86% recommended Mayo Clinic • Average of 24 advised to
come • Average of 6 actually came
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Three Things You Can Do With Facebook
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Observe Your Offspring (and Theirs…and Theirs)
Protect Your Pension
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Twitter: Social Media’s Gateway Drug
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Twitter by the Numbers• 313M monthly active users, 82 percent on mobile
• 500 million tweets sent per day (6,000 per second)
• 1.3 billion accounts; only 550 million have sent a tweet
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The Magic of Hashtags• Invented by users, not by Twitter.
• Find and filter relevant streams from the Niagara Falls that is Twitter.
• Organize conversations related to a topic (#coloncancer) or a meeting (#MayoClinicEmeriti or #ACC17)
• See the Healthcare Hashtag Project on symplur.com for a comprehensive list of disease and conference hashtags.
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Five Top Uses for Twitter• Curate news and become a thought leader, info source
• Save time by following key influencers in your niche
• Follow conferences/meetings without travel time, expense
• Contribute to sharing trustworthy health information to counteract the bad.
• See 15 Reasons Twitter is Worth Physicians’ Time
Facebook is for your friends.
Twitter is for the friends you don’t know yet.
Facebook vs. Twitter
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46More about Connect Moderators and Volunteer Mentors
Mayo Clinic Connect Mentors
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Members use the community to• Understand their condition & help manage it
• Find out about treatment options, experts & care centers
• Get peer support to succeed in behavioral change
• Mentor
• Advocate and search for research
• And more
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More than Marketing. More than Mayo Clinic.
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Dr. Charlie on Social NetworkingThe problem before us is so to exchange information, and so to educate men through travel that there shall develop a final, cosmopolitan system of medicine which will combine the best elements to be found in all countries.
Mayo Aphorisms, p. 22
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Dr. Will on Sharing KnowledgeIt is a great thing to make scientific discoveries of rare value, but it is even greater to be willing to share these discoveries and to encourage other workers in the same field of scientific research.
Mayo Aphorisms, p. 61
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The Mayo Clinic Social Media Network• The Mayo Clinic Social Media Network (#MCSMN) exists to
improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.
• Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
• Makes resources developed for Mayo Clinic staff available to peers, and generates revenue to support mission.
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#MCSMN: A Catalyst for Health Care Social Media
• Guidelines
• Best Practices
• Platforms
• Training
• Consultation
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Social for Healthcare Certificate from Mayo Clinic and Hootsuite 3.5 AMA PRA Category 1 CreditsTM Available
Social Media Residency• One-Day Advanced Course in Strategic Social Media
Application
• Prerequisite: Social for Healthcare Certificate
• Upcoming Opportunities
• May 15 Rochester, Minn.
• Dec. 13 Scottsdale, Ariz.
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Connection and Service Opportunities for Mayo Clinic Emeriti Staff Silver Force Circle
Service Opportunities• Join Mayo Clinic Connect using same login as MCSMN.
• Share your expertise and perspective in relevant groups.
• Share interesting Mayo news, quality health info via Social Media Champions program.
• Follow Mayo Clinic on Twitter and LinkedIn, and Like on Facebook. Share posts you find interesting with your online connections.
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A Closing Story
See the story
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What’s not to like?@LeeAase • #MCSMN • Join