kaya skin clinic - let your skin talk
DESCRIPTION
TRANSCRIPT
Viral were planted on various sites to create an intrigue value about 'skin expertise'
•Facts about skin care which are bizarre and whacky. •Made a flash video about the crazy and funny beauty treatments to people.
E.g. Using leeches to keep your skin young. Establish the bizarreness of ill-informed advice versus Kaya's expertise in skin care.
Communications touch points
TV - Spots & Branded Content; Interactive - Online Ads, Web site, viral video, social networking sites, Print (Magazines), New media - Mobile Phones, Retail - Sampling/Trial, OOH - Billboards, Direct Marketing - Emailer Other marketing components used in this effort: Free Skin Analysis
Click to Play TV Commercials
Experiment:
http://www.afaqs.com/perl/advertising/creative_showcase/index.html?id=7043&media=TV
Skin Experts:
http://www.afaqs.com/perl/advertising/creative_showcase/index.html?id=16075&media=TV
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