Maybelle M. Santos

Financial Services

Smart Communications, Inc.

• A wholly owned subsidiary of PLDT .

• Serving 45.3M mobile phone subscribers

and 1.2M wireless broadband internet

subscribers as of end Jan. 2010

• Pioneering mCommerce since 2000

(Smart Money was launched in 2000).

• Banking and Regulatory Body Oriented

Solutions.

• Largest & robust mCommerce play –

Millions transactions/day.

• Innovative & Relevant Community

Solutions which have won global

awards.

• 2009 Asia Mobile Awards (GSMA)

• Best Mobile Money Service

• Winner of the Mobile Money for the

Unbanked Award

• 2008 Awardee in the World Business and

Development Awards (UNDP – MDG)

• 2003 Winner in the 4th Annual

Intelligentzo Awards

• 2001 Most Innovative GSM Wireless

Service for Customers (GSMA )

• 2001 Most Innovative Service

(Mastercard)

99%

1%

PrepaidPostpaid

55%31%

14%

SmartMNO #1MNO #3

92.2 Million total Philippine Population*

75.5 Million total mobile subscriber base*

45.3 Million Smart subscriber base

72% of total population - D/E Social Class**

Work Trading

Services

Backyard Manufacturing

Livestock

Crop production

Mobile Banking Service –enabling bank account

holders to access their bank accounts

Smart Money – the world’s first mobile enabled cash card

Smart Money and Mobile BankingSERVICE SMART MONEY MOBILE BANKING

SMART Engine Financial Services Mobile Banking

Key Service Enables e-wallet transfer

between SMART Money

accounts

Enables mobile banking of Bank

account holders

User Segments Banked and un-banked

Corporations and Institutions

Banked

Corporations and Institutions

Partners Banks and Bank Networks

MIMOs, MFIs, Corporations

Banks and Bank Networks

Source of Fund Reloaded from designated fund

sources

CA/SA account view

Host System Part of SMART Finance

Services Infrastructure

Belongs to Bank; connection to

SMART Network via SMART Gateway

Revenue

Sources

Transaction Fees, Float Share

Airtime/VAS Clicks

Airtime/VAS Clicks

2000

1,000,000

NA – Bank data

16

11 + 5

2000

8,500,000

2,500,000

3

35,000,000

4,000

100

700

13K ++

95,000

39

31 – 98%

Launch Date

Registered Accts

Active Users

Number of Banks

Via Consortia/Direct

Merchants (Mastercard)

Number of MIMOs Agents

Smart Wireless Centers

Banco de Oro Branches

ATM + MIMOs

Intl Remco POPs (Remco + Banks)

Intl Remittance Countries

Increase in Monthly ARPU

Balance Inquiry - M

Fund Transfer - M

Reload Prepaid Services - M

Bills Payment - M

Last 3 transactions - M

Change PIN – M

AVAILABLE TRANSACTIONS

Balance Inquiry - M+ATM

Fund Transfer – M

Reload Prepaid Services – M+ATM

Bills Payment - M

Reload Smart Money - M

Money Out Through MIMO Centers

BSP Circular 269 Compliant

Menu-based transactions

Security modules built into the SIM

SIM encrypted

BSP Circular 269, 706, 704 Compliant

Menu-based transactions

Security modules built into the SIM

SIM encrypted

SAFE, SECURE AND RELIABLE

Mobile

Bank Branches Activated

ATMS

Mobile

Mobile + Bank OTC

Access Points Channels – Control

Mobile with STK embedded SIM menu

Smart Money ATM/Mastercard standards

ATMs - pins

MIMO Branches – registered & certified

Mobile and Account Type Driven setup

Face to Face KYC with Smart Ee

(New) Face to Face KYC w/ Registered Agent

Actvations

Fulfillment

Access to Bank Account

Payments from Bank Account

Mobile P2P Transfers - Limits Base on Account Type

Reload/Money – Money In from Bank Accounts

Money Out via Agents or ATMs - registered & pins

Control, Compliance & Reporting for Smart Money

Product and Account Types Transaction Types

Money In Transfer

Purchase Money Out

Consumer Trade

Remittance BoP**

Payroll

Virtual

FILTERING

CRITERIA

PROFILING &

ANALYSIS CRITERIA

Fields

Thresholds

Business Rules

Usage Pattern

Nature of Txn

Account Profile

AnchorData source

Filter

Analysisdaily per

account

Usage Pattern Nature of Transactions

ConsistencyBusiness Rules

ComplianceAccount Correlation

Time Interval

Fund Movement

Location **

Account Profile

Reporting • Automated reporting to BSP - AMLC for positive accounts

• Trade accounts reporting to BDO for report to AMLC

Business Models & Issues Around

Issuing Accounts – EMI or EMNSP, bank or MNO led

Acquiring Merchants /Billers – direct or 3rd party

Activating Agents - direct or aggregator

Consumer Experience – SMS, STK, VPN, Online Widgets

Operational Approach

In- House

Outsourced to 3rd Party

Market Conditions

Consistency or Inefficiencies in User Experiences

Fulfillment - Agent Experiences

Network Availability – MNO rating/rank

Market Penetration

Subscriber Base + Active Mobile Money Users

Smart Mobile Commerce and BoP Programs Exposure for the

BSP Microfinance Committee/Working Group

Hapinoy and Islands Activation Program

Exposure for GSMA Foundation Representatives

Smart Money Program Immersion with IAP Partners

Seed Microfinance and FCCT Cebu for

Central Bank Officials of Guatemala and Equador

Maybelle M. Santos

Financial Services

Smart Communications, Inc.