may report safilo docx

SAFILO GROUP MONTHLY COVERAGE REPORT

TO: Antonella Leoni, Silvia Rebuli, Elena Post, Ileana Baldo, Tiziana Benedetti, Eden Wexler, Kelley Hayes, Kim Kaufman, Jason Johnson, Elena Post and Camila Ferrazzi CC: Edward de Valle II,Sandra P. Duhamel

FROM: Maria Teresa Garcia DATE: June 10, 2014 SUBJECT: May 2014 Monthly Coverage Report

Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Safilo Group from May 1, 2014 through May 31, 2014. TOTAL NUMBER OF PRESS CLIPS: 16 TOTAL REACH: 2,186,064 TOTAL AD VALUE: $273,511.30 PRESS MATERIALS/ DOCUMENTS

Created and submitted March monthly report

Created and submitted Q1 report

Update press documents with new updates

Leverage brand documents from corporate that apply to the region, translate when necessary

Select proper image selection showcasing images of brands that apply to the region

ANGLES PITCHED- Continuously create unique and timely pitches to communicate with the media to garner coverage surrounding Safilo Group and all its available brands in the region.

Carrera Icons- New Collection o Champion/ MT and Carrera 6000/MT o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

Gucci Techno Color Sunglasses-Video o James Franco directs and stars in the new Gucci Techno Color film o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

Smith Optics-Great Days Webisode Series o To celebrate Smith's impending 50th anniversary of outdoor adventure in 2015, the brand

announced the launch of its yearlong, multi-sport webisode series, “Great Days” o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

Fashion Show V.2014-Dior, Max Mara and Marc by Marc Jacobs o Fashion show sun wear roundup –Dior So Real, Max Mara MMRunway and Marc by Marc Jacobs

MMJ 423/S o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

Mothers Day Pitch (short and long leads) o Say “I LOVE YOU MOM” in style--for the trendy, sporty, classic, sophisticated and modern mom o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

Celebrity Street Syle: Anne Hathaway, Jared Leto and Lilly Allen o “Street Style Look” of Hollywood’s favorites o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

Celebrity Sighting Pitch: Nicole Scherzinger o Nicole Scherzinger wearing (Carrera 80) sunglasses in London o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

Celebrity Sighting Pitch: January Jones o January Jones wearing Fendi sunglasses (FF 0025/s) while arriving at JFK airport. o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile

EVENTS (Follow-up/ pending coverage)

Vision EXPO-New York City, March 28th-30th, 2014 o Leveraged event in SLA region, invited U.S Hispanic and SLA media to attend to both VEE and

showroom cocktail Vision Optica (20/20 Magazine)

Secured interview with Luca Fusi for Sunday March 30th at 12:30pm

Images and information sent to reporter for coverage Carolina Donetch Chilean TV reporter- Master Opticos

Arranged Safilo fashion show tapings on Friday March 28th, 2014

Link to video: https://www.youtube.com/watch?v=JbXfyJ91SOI

Press Day Fall/Winter 2014-New York City, April 30th- May 1st, 2014 o Created estimated budget-approved by Elena Post o Sent invite to regional editors, that attended:

Esquire Colombia-Natalia Uribe Velasquez InFashion/Cosmopolitan Colombia- Pilar Bolivar Carreño

o Created itinerary, booked flights and coordinated logistics for editors o Negotiated comped rooms for press trip with the Row NYC-Times Square hotel o Tere Garcia-3A/ Worldwide team member assisted NYC press day

https://www.youtube.com/watch?v=JbXfyJ91SOI

o Invited additional local press to attend showroom: Ocean Drive Puerto Rico People en Español El Universal/ Ella

MISCELLANEOUS

Sent over Miami Blogger opportunity (Lizza Monet Morales) who attended Hispanized for product seeding consideration

Coordinated Harpers Bazaar en Español photoshoot in Los Angeles, California o Sent request over to Italy for approval-approved immediately o Requested sunglasses to Safilo US (elegant, minimalistic and modern)- sunglasses where shipped

overnight to Los Angeles for photo shoot- April 10th, 2014 o Following styles where sent over for photoshoot for July edition

Carrera CA 5012/s burg/aqua Jimmy Choo Sybil/s gold Alexander McQueen AMQ 4248/s light Havana Saint Laurent Bold 2/s black Saint Laurent SL 19/s black Gucci GG 4249/s dark ruthenium Tommy Hilfiger TH 1197/s red Tommy Hilfiger TH 1242/s orange Dior Promesse 1/s green Fendi FF 0017/s black/gold Fendi FF 0041/s taupe

Sent proposal to Carrera Brand Manager for Miami Carrera Influencer program- followed up with Carrera Brand Manager, to follow-up with Kelley and Silvia in Miami on May 12th

Set up meetings and agendas with the following Safilo team members: o Elena Post-May 2nd, 2014 at 3A/Worldwide o Silvia Rebuli-May 12th-13th, 2014-finalizing agenda

Review editorial calendars for upcoming opportunities

Researching potential sponsorship among the region for Safilo to participate in 2014 o Colombia Moda-Medellin, Colombia

Created media lists for both editors and bloggers for GUCCI Techno color Sunglasses-James Franco video and Gucci creative mailers were sent in conjunction to the region

SOCIAL MEDIA

Facebook – Quinta Trends –April 4,2014 https://www.facebook.com/photo.php?fbid=687885037919416&set=a.687885001252753.1073741839.184570751584183&type=3&theater

https://www.facebook.com/photo.php?fbid=687885037919416&set=a.687885001252753.1073741839.184570751584183&type=3&theater

https://www.facebook.com/photo.php?fbid=687885037919416&set=a.687885001252753.1073741839.184570751584183&type=3&theater

CONFIRMED UPCOMING COVERAGE

Harpers Bazaar en Español (Pan-Regional)– May 2014

Cosmopolitan-Chile-June 2014

In Fashion-Colombia – May 2014 Esquire-Colombia-May 2014

Revistas Cosas –Chile-May 2014

HUB MUJER-Peru-May 2014

Keep Rolling-Argentina-June 2014

Velvet Magazine-Venezuela-May 2014

PRESS COVERAGE GRID

MAY 2014 EDITORIAL COVERAGE GRID

DATE OUTLET

TYPE OUTLET HEADLINE MARKET CIRCULATION PR VALUE

May 2014

MAGAZINE Esquire Colombia Gagas Marc by Marc Jacobs

Colombia 30,000 $29,900.00

May 2014

MAGAZINE Flow Magazine El Estilo perfecto para tu rostro

Dominican Republic

10,000 $21,150.00

May 2014

MAGAZINE Infashion Para todos los cuerpos

Colombia 67,400 $30,520.00

May 2014

MAGAZINE InMagazine Moda de calle celebridades

Dominican Republic

N/A $25,200.00

May 4,2014

MAGAZINE Revista Mujer Alessandra Ambrosio y Anja

Chile 150,000 $28,500.00

May 4,2014

MAGAZINE Revista Mujer Shakira y Milan Chile 150,000 $28,350.00

May 6,2014

MAGAZINE Revista YA Gafas de otoño Chile 136,480 $26,300.00

May 8,2014

MAGAZINE Antilope El Escaparate Chile 18,000 $27,500.00

May 10,2014

MAGAZINE Nueva Lo mas IN Colombia 500,000 $25,630.00

May 10,2014

ONLINE Diariolibre.com Dos looks, una misma paleta de colores

Dominican Republic

9,681 $3,965.32

May 12,2014

ONLINE Jcmagazine.com

Cóctel de Fendi Eyewear en la boutique de Fendi en Beverly Hills

Peru 513,433 $4,406.63

May 13,2014

ONLINE Generaccion.com Celebridades asisten cóctel de Fendi Eyewear

Peru 50,095 $3,602.29

May 13,2014

ONLINE Luhho.com

Fendi presentó su nueva colección de gafas de sol en Beverly Hills

Andean Region

12,599 $6,860.92

May 28,2015

ONLINE Diariolibre.com

Sabes qué lentes de sol le quedan mejor a la forma de tu cara

Dominican Republic

9,339 $3,765.58

May 29,2017

ONLINE Generaccion.com Un estilo unico para cada mujer

Peru 177,880 $3,602.29

May 29,2016

ONLINE Jcmagazine.com

Lentes de sol para tu forma de rostro desde Safilo Group

Peru 351,157 $4,258.27

Total Reach:

2,186,064 $273,511.30

SÁFILO GROUP PRESS COVERAGE ADDENDUM

May 1, 2014 – May 31, 2014

May, 2013 Circulation: 30,000

May-June, 2014 Circulation: N/A

May 4, 2014 Circulation: 150,000

May 10, 2014 UMV: 9,681

May 12, 2014 UMV: 513,433

May 13, 2014 UMV: 50,095

May 13, 2014 UMV: 1,102,661

May 28, 2014 UMV: 9,339

May 29, 2014 UMV: 177,880

May 29, 2014 UMV: 351,157

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