MAY 2015

Get Fit & Social with AMERICAN

PISTACHIOS

IN THIS ISSUE:AND Sports Cardiovascular & Wellness Nutrition Symposium

APG Wins MAGGIE® Awards for Best Social Media

Identità Golose - The “Multitasking Chef”

#Outofshell Recipe Contest

APG Honors Mothers on Mother’s Day with Beautiful Desserts

APG Media Event in Germany

Feel Good Food - 5 Steps for a Healthy Diet

Pistachio Production by Bob Beede

Meet Our Growers - Steve and Klytia Burcham

Regional Grower Meetings

Warmer weather and longer days bring more time for outdoor activities and summer gatherings. American Pistachio Growers and Anheuser Busch are teaming up once again this summer to provide active and flavor-conscious consumers with the perfect summertime pairing: healthy and delicious pistachios and Shock-Top Belgian-style wheat ale beer. Starting May 27 through August 5, pistachio lovers can save up to $6 on the purchase of American Pistachio Growers member-branded pistachios and a 12-pack or larger of Shock-Top beer.

More than 19,000 supermarkets, mass-market retailers and drug stores are participating. For more information visit AmericanPistachios.org.

APG and Anheuser BuschLaunch Summer Promotion

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APG participated at the Academy of Nutrition and Dietetics Sports Cardiovascular and Wellness Nutrition Symposium (AND SCAN) in Colorado Springs, May 1-3. APG exhibited at the event and sponsored an evidence-based presentation: Beans, Seeds, Grains and Nuts: Does a Plant-Based Protein Diet Offer Performance and Health Advantages for Athletes?

Sports Cardiovascular and Wellness NutritionSymposium

Liz Applegate, PhD, Director of Sports Nutrition, University of California at Davis, and a nutrition columnist for Runner’s World, presented the session. APG sample packs and samples of sport bars made with American pistachios were distributed to the sport nutritionists who visited APG’s booth.

SCAN is the largest dietetic practice group of the Academy of Nutrition and Dietetics. Members are registered dietitians with nutrition expertise in the areas of sports, physical activity, cardiovascular health, wellness, and the prevention and treatment of eating disorders.

To view and download the American Sport Bar recipe click here.

Liz Applegate, PhD

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APG Wins MAGGIE® Awards for Best Social Media Campaign

The Maggie Awards gala is the most prestigious publishing event in the West. Publishing professionals from 24 states gathered to honor excellence in print and electronic publishing in over 100 editorial, design, promotional and event categories.

Organized by the Western Publishing Association (WPA), the 64th annual MAGGIE® awards program, held May 1 in Los Angeles, recognized excellence in print, digital, web and social media. Considered to be the most prestigious award in the publishing industry, the 2015 MAGGIEs draws from the 24 states west of the Mississippi River and honors the “Best of the West.”

APG won Best Social Media Community, which means our social media program was recognized for building a social community that encourages direct fan and follower interaction with our ambassadors, such as Mark Cavendish or Jeremy Jones. In 2014, APG expanded its integrated social media strategy among multiple social channels with the goal of raising awareness of American Pistachio Growers around the world, not only in scale but also in engagement, resulting in a 20 percent increase in engagement last year.

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What happens when a talented “multitasking chef” meets one of the most flavorful and versatile ingredients of the international cuisine? APG Italian chef ambassador, Stefania Corrado, painted the prestigious Italian food event, Identità Golose, a delicious pistachio green with three cooking demonstrations spotlighting pistachios’ gastronomic versatility. Held from February 8-10, over 16,000 consumers, journalists and food bloggers attended the event. Read more …

Identità Golose

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APG and Laurel Evans of “Un’Americana in cucina” cooking blog teamed up for a recipe contest in Italy. Pistachio fans and followers shared their best sweet and savory pistachio recipes on Instagram, Twitter and Facebook using the hashtags #fuoridiguscio (out of shell) and #PistachioPower. Videos showing how Laurel creates beautiful dishes with pistachios, such as an angel food cake and guacamole, were posted on APG’s Facebook page to provide inspiration to the contest participants. To view the videos click here.

#Outofshell Recipe Contest

Laurel Evans, is “Un’americana” who lives, loves and cooks in Italy. Author, television personality, professional blogger and cooking instructor, Laurel is a seventh-generation Texan, who was raised on a traditional Texas family ranch. When she was 17 years old, she decided she wanted to learn more about her country, so she hitchhiked across the United States. Then in 2004, she expanded her travels to Europe, settling in Milan where she lived and worked at the Italian Kitchen. It is through her travels in Europe, and her employment at the Italian Kitchen that she realized how poorly U.S. foods were imitated overseas, and so her eternal quest is to convince Italians that there’s more to American food than greasy burgers and mushy fries.

AboutLaurel Evans

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APG Honors Mothers on Mother’s Day with Beautiful Desserts

APG collaborated with Germany’s three popular

food bloggers Tamara Staab and Maria Schmidt

(Maras Wonderland) and Sarah Seeger (Sarah’s

Hot Spot) and created beautiful recipes to make

every Mother proud.

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APG Honors Mothers on Mother’s Day with Beautiful Desserts

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The recipes were shared worldwide on APG’s

websites. To view and download the recipes

click here.

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APG Media Event Combines Pistachio Power with Somatic Intelligence

IHR GANZPERSOHNLICHES TICKET

TICKET

STAR KUCHE HAM B U RG

FU R SI E KOSTEN LOS M IT D I ESEM TI CKET

STA H LT W I E T E 2 0 , 2 2 7 6 1 H A M B U R G

EXKLUSIVESKOCH-EVENT

M ITTWO CH, 6. Mai 201 5 I B EG I N N: 17:3 0 U H R

G EKO CHT WI R D I N D ER STAR KU CH E HAM B U RG

EXKLUSIVES KOCH-EVENT PRÄSENTIERT

VON DEN AMERICAN PISTACHIO GROWERS

FREIEPLATZWAHL

exklusiven Koch-Event

RUHRSTRASSE

KIELER STR.

HOLSTENSTR.

RO

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NB

AU

MC

HA

US

SE

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HOHELUFTCHAUSSEE

STRESEMANNSTR.

BAHRENFELDER STEINDAMM SCHÜ

TZEN

STR.

LEUNASTR.

ELBCHAUSSEE

FRIEDENSALLEE

BARNERSTR.

BAHRENFELDER CHAUSSEE

REEPERBAHN

STRESEMANNSTR.

MAX-BRAUER-ALLEE7

HH-Bahrenfeld

HH-Volkspark

HH-OthmarschenBEHRINGSTR.

HOLSTENKAMP

Ring 2

Ring 2

PLÖNERSTR.

DIEBSTEICH

BAHRENFELD

ALTONA

DA

IMLE

RS

TR.

GNI

RN

RELLOZ

NEH

OH

ELBE

ELBEELBE

ALTONA

OTTENSEN

LETTÜBSMIEDLEFNERHAB

ST. PAULI

NEUSTADT

BEIM SCHLUMP

PALMAILLE LANDUNGSBRÜCKEN

L.-ERHARD-STR.

ALSTER

4

5

5

Ring 1

431

29

28

27

ELBCHAUSSEE

SCHNAC

KEN

BU

RG

SALLEE

EL

BT

UN

NE

L

Anfahrt:

Bitte hier ausschneiden.

Anfahrtsskizze:

Starküche Hamburg

Stahltwiete 20,

22761 Hamburg

www.starkueche.com

Aufgrund einer schwierigen

Parkplatzsituation empfehlen wir eine

Anreise mit öffentlichen Verkehrsmitteln.

Für Autofahrer lassen sich Parkplätze am

ehesten in der Daimlerstraße, im Park and

Ride Parkhaus der S-Bahn Station

Bahrenfeld oder direkt auf dem Hof der

Starküche finden.

Programm:

IMPULSE-VORTRAG VON THOMAS

FRANKENBACH: DEM KÖRPER ZUHÖREN

LERNEN

Buchautor und Gesundheitswissenschaftler

Thomas Frankenbach hält einen fesselnden

Impulse-Vortrag über somatische Intelligenz

dem körpereigenen Ernährungsberater.

EXKLUSIVES KOCH-EVENT MIT

CHEFKOCH ROBERTO VENTURINO

Profitipps und Küchenphilosophie vom

Feinsten: Zusammen mit Spitzenkoch

Roberto Venturino kochen wir ein

erstklassiges Pistazien-Drei-Gänge-Menü.

AmericanPistachios.de

APG invited influential journalists from Germany’s leading culinary and lifestyle media to a press event with Chef Roberto Venturino of StarKuche (Star Kitchen), and author and health scientist, Thomas Frankenbach. The event took place on May 6 in Hamburg at Starkuche, Germany’s well-known historical cooking studio complete with famous chefs, high-end kitchens and areas for viewing the artisans at work.

Read more …

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Germany’s Leading Fitness Organizations Host Facebook Contest

Feel Good Food - 5 Simple Steps for a Healthy Diet

In celebration of Easter, APG teamed up with EatSmarter, Aktiv Laufen, Active Woman, and Achim Achilles’ Be-Outdoor blog for an APG Facebook Easter contest. In order to participant, fans were asked to finish the sentence: “It is spring, now I can finally… “

More than 800 pistachio lovers participated for seven baskets filled with pistachios, a Feel Good Food recipe book (more information below) pistachio chocolate, and an Easter candle set. As a result of the cooperative effort, APG’s message reached over 230,000 Facebook fans.

Well-known food journalists Dörte Wilke, head of food at the sports magazine Fit for Fun, and Jesko Wilke, recommend American pistachios as a healthy food in their book, Feel Good Food. Filled with healthy, nutritious and delicious foods, such as pistachios, this anti-diet book offers sensible advice on how to lose weight, without starving.

IHR GANZPERSOHNLICHES TICKET

TICKET

STAR KUCHE HAM B U RG

FU R SI E KOSTEN LOS M IT D I ESEM TI CKET

STA H LT W I E T E 2 0 , 2 2 7 6 1 H A M B U R G

EXKLUSIVESKOCH-EVENT

M ITTWO CH, 6. Mai 201 5 I B EG I N N: 17:3 0 U H R

G EKO CHT WI R D I N D ER STAR KU CH E HAM B U RG

EXKLUSIVES KOCH-EVENT PRÄSENTIERT

VON DEN AMERICAN PISTACHIO GROWERS

FREIEPLATZWAHL

exklusiven Koch-Event

RUHRSTRASSE

KIELER STR.

HOLSTENSTR.

RO

THE

NB

AU

MC

HA

US

SE

E

HOHELUFTCHAUSSEE

STRESEMANNSTR.

BAHRENFELDER STEINDAMM SCHÜ

TZEN

STR.

LEUNASTR.

ELBCHAUSSEE

FRIEDENSALLEE

BARNERSTR.

BAHRENFELDER CHAUSSEE

REEPERBAHN

STRESEMANNSTR.

MAX-BRAUER-ALLEE7

HH-Bahrenfeld

HH-Volkspark

HH-OthmarschenBEHRINGSTR.

HOLSTENKAMP

Ring 2

Ring 2

PLÖNERSTR.

DIEBSTEICH

BAHRENFELD

ALTONA

DA

IMLE

RS

TR.

GNI

RN

RELLOZ

NEH

OH

ELBE

ELBEELBE

ALTONA

OTTENSEN

LETTÜBSMIEDLEFNERHAB

ST. PAULI

NEUSTADT

BEIM SCHLUMP

PALMAILLE LANDUNGSBRÜCKEN

L.-ERHARD-STR.

ALSTER

4

5

5

Ring 1

431

29

28

27

ELBCHAUSSEE

SCHNAC

KEN

BU

RG

SALLEE

EL

BT

UN

NE

L

Anfahrt:

Bitte hier ausschneiden.

Anfahrtsskizze:

Starküche Hamburg

Stahltwiete 20,

22761 Hamburg

www.starkueche.com

Aufgrund einer schwierigen

Parkplatzsituation empfehlen wir eine

Anreise mit öffentlichen Verkehrsmitteln.

Für Autofahrer lassen sich Parkplätze am

ehesten in der Daimlerstraße, im Park and

Ride Parkhaus der S-Bahn Station

Bahrenfeld oder direkt auf dem Hof der

Starküche finden.

Programm:

IMPULSE-VORTRAG VON THOMAS

FRANKENBACH: DEM KÖRPER ZUHÖREN

LERNEN

Buchautor und Gesundheitswissenschaftler

Thomas Frankenbach hält einen fesselnden

Impulse-Vortrag über somatische Intelligenz

dem körpereigenen Ernährungsberater.

EXKLUSIVES KOCH-EVENT MIT

CHEFKOCH ROBERTO VENTURINO

Profitipps und Küchenphilosophie vom

Feinsten: Zusammen mit Spitzenkoch

Roberto Venturino kochen wir ein

erstklassiges Pistazien-Drei-Gänge-Menü.

AmericanPistachios.de

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PISTACHIO PRODUCTIONMay 2015 Orchard Task List for PistachiosBy Bob Beede, U.C. Farm Advisor, Emeritus

Field Oil Observations: With the

help of my good buddy, Carl Fanucchi,

I have continued rating trees treated

with and without oil in Buttonwillow

and Tejon, as well as observing trees

in Kettleman City, on the west side

up to Firebaugh, and on the east side

of Madera. I have also fielded many

calls from growers unhappy about the

lack of uniformity from oil treatment,

and whether or not flower-bud drop

was related to the oil. I wish I had

answers to all the conditions I have

seen in the field. About the only thing

I know for sure is that in the 10 years

that I studied oil application and its

rest-breaking effects, I never saw all

of the problems that I have seen in the

past two years. This, of course, begs

the question, why? Read more …

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Meet Our Growers Steve and Klytia Burcham of Gage Farms

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Larry and Linda Gage started Gage Farms, located on old river ground just outside of Firebaugh, California. The farm is part of the original Henry Miller farm and even has the original dairy barn.

Larry had been farming 3,500 acres and running a spray business when he suffered his third heart attack. As way to slow down, Larry and Linda decided to purchase their own farmland. As a landowner, Larry was able to take his time and thoroughly research what to plant. All of Larry’s research pointed to pistachios as the next booming crop. They planted their first field in 1998 with the help of the Anderson and the Andrews families. At the time there weren’t many pistachio orchards, so the other farmers in the area were having a good laugh at the “stick farmer.” It’s been said that Larry is the one who’s laughing now.

Read more …

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Regional Grower Meetings

With the goal of providing pistachio

growers with industry updates and

recruiting new members, APG’s

staff hit the road to visit more than

200 growers near their homes in

Madera, Coalinga, Bakersfield and

Sacramento.

APG Executive Director Richard

Matoian provided an overview of

industry updates and future trends.

Vice President of Global Marketing,

Judy Hirigoyen; Digital Content

Manager, Genaro Gonzales; and

Director of Asia Markets, Haiying

Zhang, gave those in attendance

an overview of APG’s marketing

strategies and programs.

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9 River Park Place East, Suite 410Fresno, CA 93720 USATelephone: (001) 559.475.0435Facsimile: (001) 559.475.0624www.AmericanPistachios.org

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