maximizing the business value of data deduplication

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Maximizing the business value of data deduplication Kenneth P. Brickhouse

June 12, 2013

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3

My background

Name

Kenneth P. Brickhouse

Title

BURA Practice Manager

IT industry experience • Storage Services Director

• Backup and Recovery Service Delivery Manager

• Principal Systems Engineer

Professional information • Member of ITSMF USA

• Member of Toastmasters International

E-mail

[email protected]

Years at HP

1

Current responsibilities • Lead HP’s BURA Consulting Practice

• Design, plan, and implement complex data protection solutions and services

• Advise HP customers on backup and recovery, archive, and disaster recovery strategies


“Price is what you pay. Value is what you get.”

Warren Buffet, CEO Berkshire Hathaway


Agenda

• Deduplication: a brief overview

• Data protection today

• The value prop

• The value trap

• Maximizing the technology

• Service delivery models

Maximizing the business value of data deduplication

Data deduplication

Data deduplication How much wood would a woodchuck chuck if a woodchuck could chuck wood? “10 pieces” As each source changes, only store unique blocks

Compression How much . would a ., , if a ., could , .? How much . would a ., , if a ., could , .?

SiS How much wood would a woodchuck chuck if a woodchuck could chuck wood? Only store unique files

Basic backup How much wood would a woodchuck chuck if a woodchuck could chuck wood? How much wood would a woodchuck chuck if a woodchuck could chuck wood?

Storage efficiency models

2 copies; 140 bytes 2 copies; 90 bytes 2 copies; 70 bytes* 2 copies; 56 bytes


Data protection today


Deduplication appliances

A staple in the majority of enterprises but not ubiquitous yet • IDC reported revenue growth for the dedup market

ranged between 0-30% in the final 3 quarters of 2012; 20% expected going forward

• Increased Backup and Recovery stability

– >90% success rates are more achievable

• Today’s risk to B&R is less about technology and more about process and compliance

The technology is not a panacea • It can turbo boost your B&R operations

• It is not immune to weak design and implementation activities

The industry impact


Deduplication appliances

• Your dedup ratio is only part of the equation

• Performance and availability matter too

• How the solution is best suited for your environment will determine the amount of value delivered

The technical impact


Developing flexible infrastructures to support hybrid IT delivery models

Data protection evolution

• Organizations on a journey to improve efficiency and effectiveness of how IT delivers services to the business

• Data and storage grab all the headlines

• Data protection is still the Rodney Dangerfield of the data center

Data protection maturity

Data protection models

Tape backups Disk staging and tape backups

Replication, snapshots, disk staging, and tape backups

Replication, snapshots, deduplication, and tape backups

Tiered or tapeless

Legacy Primitive Advanced

Backups 3.0

Next-gen

Backups 2.1 Backups 1.0 Backups 1.1 Backups 2.0

Integrated


Governance Process

Technology Organization

Business drivers

IT services User behavior

An enterprise view

Data protection is more than just backups

Data protection


Data protection and business outcomes

What the business expects from IT

Protect its data from:

• Theft

• Corruption

• Deletion

• Destruction

• Disasters

Your data is your business, so act like it


Protect data relative to its value

For these attributes, yes

Deletion

• Everyone deserves a do-over

Security

• From PCs to tapes encrypt your data

Corruption

• Backups as a no-fault insurance policy

Intentional or accidental destruction

• Victims should be entitled to recovery services

But not for these

Long term retention

• Keep what you have to; no more and no less

Recovery point

Sub-day RPOs are for very important data

Recovery time

• Seat your “VID’s” first

Disaster recovery

• Compliance

Does one size fit all?


Deduplication strategy and design


The deduplication value prop

Apples to apples

Disk generally beats tape by:

• Ingesting more data in less time

• Housing more data in a smaller footprint

• Supporting frame-based replication

– Improving DR

– Reducing or eliminating off-site vaulting

• Providing RAID protection

There is truth in advertising


The deduplication value trap

Apples to oranges

Tape generally beats disk by:

• Providing a significantly lower cost point

– 5x dedup for 10x the cost is not a good business decision

• Requiring less planning and design

– Without strategic planning, your dedup project may see a fraction of the throughput or compression expected

• Offline storage rather than near-line

– The “air gap” argument

Read the fine print


“Strategic” framework

Datasheets and demos • The discussion

• How fast is it?

• How much can it hold?

• What deduplication rates will I see?

• How much does it cost?

The technology centric approach


Design framework

Here, there, and nowhere • The design phase

• A PowerPoint

• A “push button design”

• A bill of materials

• A proof-of-concept

The technology centric approach


Strategic framework

Seek first to understand • The business discussion

• How much data do you have?

• How much could you afford to lose?

• How long do we need to keep it?

• How fast do we need to recover it?

• How much time do we have to protect it?

• Preliminary design

The business-centric approach


Implementation framework

Then be understood

Business and IT collaboration

• Classify apps by criticality

• Classify data by attributes

• Determine the amount of data diversity

• Balance cost and requirements

• Detailed design and implementation

The business-centric approach


Data protection delivery models


BaaS D2D2T

Common frameworks and attributes for success

Deduplication delivery models

Disk-to-disk-to-tape Tapeless Service model

Off-site storage

Auto lifecycle management

Respectable dedup ratios

Capacity management

Reporting and trending

Short-term retention polices

Respectable dedup ratio

Defined offerings

Financial management

Service level agreements

Multisite replication

Enterprise archiving

D2D

Respectable dedup ratios

Multisite replication

Off-site storage

Enterprise archiving

Reporting and trending

Capacity management


Cost complaints are a symptom for lack of choice

Tiers or tears

• Data deduplication should be thought of as a distinct tier of storage

• Storage tiering long considered a best practice with primary storage

• Backup storage should be thought of in the same way and looked at as an extension of your Enterprise Storage Portfolio

• Data that requires an RTO of less than one day is best suited for a disk target

• Tape ideal for data not requiring rapid or frequent restores

• Archive is its own element that could live on various media types and best defined by cost and risk drivers


A blended approach to data protection

Backup service offerings

Tier 1 Advanced Disk Backup Service

• RPO and RTO 4 Hours • 30 days retention on deduplicated disk • Long-term retention on archive media

Basic Disk Backup Service

• RPO 24 hours • RPO 24 hours • One-month retention on deduplicated disk

Tier 3 Tape Backup Service

• RPO 24 Hours • RTO 48 hours • Three-month retention on tape


Data protection classifications Snap schedule

Backup schedule

Dedup Tape Archive

Tier 1 application (STR) Hourly 2, D, F Y N N

Tier 1 application (LTR) 4 hour 1, D, F Y N Y

Tier 2 application (STR) - 1, D, I 1, W, F

Y N N

Tier 2 application (LTR and poor dedup) - 1, D, I 1, W, F

N Y N

Tier 3 application - 1, D, I 1, W, F

N Y N

Data protection maturity

Example offerings


For more information

Attend these sessions

• BB2092, The top four CIO priorities and 12 ways to help your CIO sleep better at night

• TB2771, Information confidentiality: business risks and regulations

Visit these labs and demos

• HOL3200, HP StoreOnce deduplication with HP Data Protector 7 – now with StoreOnce Catalyst

• 1336, HP Storage and Backup Consulting Services

After the event

• Contact your sales rep

• Visit the HP Storage Technology Services website at www.hp.com/services/storage

• Download this presentation from the HP Discover website

Your feedback is important to us. Please take a few minutes to complete the session survey.


Learn more about this topic

Use HP Autonomy’s Augmented Reality (AR) to access more content

1. Launch the HP Autonomy AR app*

2. View this slide through the app

3. Unlock additional information!

*Available on the App Store and Google Play


Thank you

maximizing the business value of data deduplication

Technology

backups data protection

business data

data corruption backups

data relative

headlines data protection

woodchuck chuck

brief overview data

gen backups