maximizing return on identity (roi) in a brave new world
TRANSCRIPT
Copyright © Identity Summit 2015, all rights reserved.
Maximizing Return On Identity (ROI) in a Brave New World
Daniel Raskin, VP of Strategy, ForgeRock
Copyright © Identity Summit 2015, all rights reserved.
What Levers Maximize Return on Identity
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Business Levers for Maximizing ROI
Return on Identity
User Experience
New Channels
Personalization
Privacy
Single View
Relationships
Speed
Marketing Enrichment
Open Source
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Reg Code: 63456
Register Me The Cloud
User
User ExperienceIdentity Drives Customer’s First Experience
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Multi-Channel EngagementEnable New Channels for Engagement
UserPhone
Tablet
Laptop
Home
Auto
Health
Smart City
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PersonalizationCreate Sticky Offerings that Foster Customer Loyalty
Car Seat
Mirror Temperature
Daniel’s Identity Preferences
The Cloud Daniel’s Car
Personalized Car
Steering Wheel
Music
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Privacy & ConsentOffer Privacy as a Differentiating Feature!
View my Health Data
Edit my Health Data
Download my Health Data
[email protected] Share
The Cloud
Daniel’s Privacy ControlsDaniel’s Wearable
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One CustomerSingle Identity Profile FOR Customer Engagement
Life InsuranceIdentity Attributes
Home InsuranceIdentity Attributes
Auto InsuranceIdentity Attributes
Boat InsuranceIdentity Attributes
Daniel’s identity data lives across many BUs within an organization
Flood InsuranceIdentity Attributes
Earthquake InsuranceIdentity Attributes
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Evolving RelationshipsManaging Constantly Changing Connections
Daniel
MobileAlarm
Car
Door
Oven
TV
Lights KayoTaro
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Time to MarketDeliver New Services Faster Than Competition
TIME TO MARKET
10 Days
0Days
20 Days
30Day
s
40Days
50Days 60Days
70Days80
Days
90Days
Must move at speed of business
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Identity Fuels Marketing & SalesEnrich The Sales Funnel with Identity Data
Domain 1
Domain 2
Domain 3
Prospect
Identity Attributes
Identity FuelsCRM Intelligence
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Open SourceOpen Source is the New Normal
OPENSOURCE
Accessible
Innovative
Transparent
Secure
Enduring
Collaborative
Risk = ROI