maximizing multicultural college students in underrepresented student recruitment and outreach...
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MAXIMIZING MULTICULTURAL COLLEGE STUDENTS IN UNDERREPRESENTED STUDENT RECRUITMENT AND OUTREACH
Amanda Parada-Villatoro, DePaul University
Ashley McKnight-Phillips, DePaul University
Sparkle Hunt, DePaul University
Our Goal
To recruit an academically talented and diverse student body that reflects DePaul’s mission- Accessibility - Diversity- Educational Excellence
Three approaches:- Ambassadors - Peer Guides- Interns
AmbassadorsEnhance prospective student experienceReward volunteers
Male Overnight Host Coordinator
Female Overnight Host Coordinator
Panel & Visit Day Coordinator
Secretary Fundraising & Special
Events Coordinator
60 members 30 Active
Members Gold Members Ambie of the
month Annual Ambie
awards
5 Paid E-Board Positions Membership
Ambassadors
Unpaid volunteers Work with all prospective students
Host students overnight on campus Student panels Calling campaigns High school visits/college fairs Housing tours
Special on-campus programs Class of Excellence College Insight Visit days
Peer Guides
Paid student employees Serve as tour guides, panelists, activity leaders Assist with admission activities and events
Focus on outreach to students of color (SOC) Special groups: MIP, GLAD, College Connect, STEP
UP… Represent backgrounds similar to students we
serve SOC Chicago- area grads 1st Generation
Interns
Paid, Para-professional student employees 6 Individual Positions
Shared Common Responsibilities Quarterly Group Projects Special Group Presentations Out of State and Local Recruitment Assistance
Fully Supported by Professional Staff Report to direct supervisor regarding position-specific office
needs Assist various counselors at college fairs, hometown visits,
panels, etc. Work with Intern Coordinator to tailor experience in accordance
with professional goals
Campus Tour CoordinatorCommunications SpecialistCustomized Visit Coordinator
Territory and Travel ManagementTransfer and Adult SpecialistScholar Volunteer Coordinator
How We Collaborate: Events
Recruitment
Events
Communication•Ambie Callers•Peer Guide Callers•Comm Intern•Scholarship Intern
Housing Tours•Tour Coordinator•Panel/Visit Coordinator
•Ambie Volunteers
Student Panels•Panel/Visit Coordinator
•Available Interns•Ambie Volunteers
Campus Tours•Tour Coordinator
•Panel/Visit Coordinator
•Tour Guides
How We Collaborate: Overnights
SOC Overnight
s
Scheduling• CV Intern• Overnight
Coords
General Hosting
• Ambassador Hosts
• Peer Guides
Campus Tours• Tour
Coordinator• Tour Guides• Peer Guides
Training/RB • Overnight
Coords• Available
Interns
How We Collaborate: Travel
Targeted Travel
Communication• Ambie
Callers• Peer Guide
Callers• Comm Intern
College Fairs•Peer Guides•Available Interns•E-Board Members
Panels•Panel/Visit Coord
•Ambie Panelists•Available Interns
HSV’s•Peer Guides•Available Interns•Ambie Volunteers
Outcomes
Ambassadors Customized Visit – 135 customized visits September through April
2012 Class of Excellence
2011 – 18% of attendees deposited prior to event 2011 – 85% of attendees deposited 2012 – 19% of attendees deposited prior to event
College InSight 32% of attendees have applied for admission…and counting
Calling Campaign 2012 – 28% successful calls made to SOC
Peer Guides 1200 students reached in 25 unique events (approx. 48 students per
event) Interns
1440 students reached through special group visits and over 400 students reached through fairs, panels, and visits
Our Recruitment
Started with: Student Organizations and Greek Life Involvement Fair booth Current student employees/ office assistants Referrals from TRiO, multicultural student support offices Campus job board
Pay/ Incentives Ambassador E-Board- $3,000 Yearly Stipend
Point-based rewards redeemable for prizes Special Events
Peer Guides- $10/hr Interns- $11/hr
Professional Development Networking Recommendations for special programs Retreats Professional Development Workshops
Your Turn! Steps to Implementation First things first
Assess your needs Second: Budget, budget, budget!
No budget- Volunteer Approach Small/medium budget- Peer Guide
Approach Larger budget- Intern Approach
No Budget
Volunteer Fundraise for incentives (Finals kits, bake sales, etc.)
Pays for itself! Connect students to paid opportunities as an incentive
for involvement In-house workshops/training Attach students to pre-existing initiatives that won’t add
to your budget Overnight hosts Visit days High school visits/college fairs Calling campaigns Housing tours
Small/ Medium Budget
Do not require consistent weekly schedules Offer competitive wages to students
Targeted initiatives Partner with programs/ schools for specialized
visits Adopt a school
Invest in Leadership Workshop brainstorming
- Let students put their skills to use! Leadership conferences
Larger Budget
20 hour per week expectation Consistent weekly schedule each term 4-5 days per week commitment
Maximize recruitment through paid efforts Paid out-of-state travel outside of
hometown visits Incentive to assist in SOC events
Invest in professional development Development = Meaningful Experience =
Referrals!
Steps to Recruitment
Start with known leaders Multicultural student orgs, Greeks, ministry
groups, etc. May already share your same goals!
Reach out to university departments that work with diverse students
Scholarship recipients/ Honors students May need to meet service hours
Pull from current student workers Post on campus job board… and don’t forget
to advertise!
How We Keep Students Engaged Provide consistent opportunities to get
involved Keeps things fresh and interesting
Cater to the students’ interests and passions Ask what they want to get out of their experience,
then follow through Empowerment through leadership
Let students create ways to engage Creates buy-in and commitment
Make sure we give them what we promised them!
How to Engage
Remind importance of work Provide updates on accomplishments and “numbers” Allow them to stay connected with students they work with
Professional Development: Prep them for success! Conferences Special workshops Networking Recommendations
Praise, praise and more praise! Parties & Awards Thank you letters Celebrate milestones as a group
Social Media
Connecting the Dots…
Tour guides Shared experience Mentors/ Role Models Email/ Facebook buddies Create and lead workshops/activities
Q&ACurrent DePaul Students
Dion Meggs, Ambassador Priscilla Esparza, Intern
Amanda Parada-Villatoro, DePaul [email protected]
Ashley McKnight-Phillips, DePaul [email protected]
Sparkle Hunt, DePaul [email protected]
THANK YOU