Maximising recruitment advertising spend ?· How do you maximise your advertising spend? 1. Seek first…

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<ul><li><p>Maximising recruitment advertising spendMarc Edgson, Broadbean Technology</p><p>1</p></li><li><p>Broadbean Technology</p><p>2</p></li><li><p>Who am I?</p><p>3 years at Broadbean</p><p>Working with in-house recruiters</p><p>From global brands to small start-ups</p><p>Spend a lot of time discussing the recruitment challenges which have brought you here</p><p>3</p></li><li><p>How do you maximise your advertising spend?</p><p>1. Seek first to understand Capture what youre spending &amp; where youre spending it</p><p>2. Then accurately record the source of every application</p><p>3. Use data to optimise your budget allocation</p><p>Do not rely on a manual process to capture this source data</p><p>4</p></li><li><p>UTM parameters</p><p>UTM = Urchin Tracker Module*</p><p>*not a means of checking where your children are </p><p>5</p></li><li><p>How is your Latin?</p><p>6</p></li><li><p>A far better version</p><p>7</p></li><li><p>What recruitment advertising works / where should I advertise?</p><p>Unfortunately, there is no million-dollar answerVaries massively from role to role</p><p>&amp; from company to company8</p></li><li><p>What recruitment advertising works / where should I advertise?</p><p>9</p><p>Data: Capture it, Analyse it, Act on it</p></li><li><p>How do I measure ROI of advertising spend?</p><p> Identify what return youre looking for</p><p> Measure performance &amp; cost</p><p> Analyse data </p><p> Establish cost per hire, cost per application, time to hire, etc.</p><p>10</p></li><li><p>What are the best tools for advertising analytics?</p><p>11</p></li><li><p>Key take-away points</p><p> Measuring ROI isnt difficultas long has you have the fundamental information</p><p> The key thing is using that information to improve</p><p> These will help you to drive efficiencies &amp; maximise your advertising spend12</p></li><li><p>13</p><p> Marc Edgson, Senior Corporate SalesBroadbean Technology</p><p> marc@broadbean.com | +44 (0)20 7855 4176 |@BroadbeanEMEA | in/BroadbeanTechnology</p><p>Thank You</p><p>Slide Number 1Broadbean TechnologyWho am I?How do you maximise your advertising spend?UTM parametersHow is your Latin?A far better versionWhat recruitment advertising works / where should I advertise?What recruitment advertising works / where should I advertise?How do I measure ROI of advertising spend?What are the best tools for advertising analytics?Key take-away pointsSlide Number 13</p></li></ul>