maximising recruitment advertising spend · how do you maximise your advertising spend? 1. seek...
TRANSCRIPT
Who am I?
•3 years at Broadbean
•Working with in-house recruiters
•From global brands to small start-ups
•Spend a lot of time discussing the recruitment challenges which have brought you here
3
How do you maximise your advertising spend?
1. Seek first to understand• Capture what you’re spending • …& where you’re spending it
2. Then accurately record the source of every application
3. Use data to optimise your budget allocation
Do not rely on a manual process to capture this source data
4
What recruitment advertising works / where should I advertise?
Unfortunately, there is no million-dollar answerVaries massively from role to role
& from company to company8
What recruitment advertising works / where should I advertise?
9
Data: Capture it, Analyse it, Act on it
How do I measure ROI of advertising spend?
• Identify what return you’re looking for
• Measure performance & cost
• Analyse data
• Establish cost per hire, cost per application, time to hire, etc.
10
Key take-away points
• Measuring ROI isn’t difficult
…as long has you have the fundamental information
• The key thing is using that information to improve
• These will help you to drive efficiencies & maximise your advertising spend12
13
• Marc Edgson, Senior Corporate SalesBroadbean Technology
• [email protected] | +44 (0)20 7855 4176 |@BroadbeanEMEA | in/BroadbeanTechnology
Thank You