Maximising recruitment advertising spend ?· How do you maximise your advertising spend? 1. Seek first…

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  • Maximising recruitment advertising spendMarc Edgson, Broadbean Technology

    1

  • Broadbean Technology

    2

  • Who am I?

    3 years at Broadbean

    Working with in-house recruiters

    From global brands to small start-ups

    Spend a lot of time discussing the recruitment challenges which have brought you here

    3

  • How do you maximise your advertising spend?

    1. Seek first to understand Capture what youre spending & where youre spending it

    2. Then accurately record the source of every application

    3. Use data to optimise your budget allocation

    Do not rely on a manual process to capture this source data

    4

  • UTM parameters

    UTM = Urchin Tracker Module*

    *not a means of checking where your children are

    5

  • How is your Latin?

    6

  • A far better version

    7

  • What recruitment advertising works / where should I advertise?

    Unfortunately, there is no million-dollar answerVaries massively from role to role

    & from company to company8

  • What recruitment advertising works / where should I advertise?

    9

    Data: Capture it, Analyse it, Act on it

  • How do I measure ROI of advertising spend?

    Identify what return youre looking for

    Measure performance & cost

    Analyse data

    Establish cost per hire, cost per application, time to hire, etc.

    10

  • What are the best tools for advertising analytics?

    11

  • Key take-away points

    Measuring ROI isnt difficultas long has you have the fundamental information

    The key thing is using that information to improve

    These will help you to drive efficiencies & maximise your advertising spend12

  • 13

    Marc Edgson, Senior Corporate SalesBroadbean Technology

    marc@broadbean.com | +44 (0)20 7855 4176 |@BroadbeanEMEA | in/BroadbeanTechnology

    Thank You

    Slide Number 1Broadbean TechnologyWho am I?How do you maximise your advertising spend?UTM parametersHow is your Latin?A far better versionWhat recruitment advertising works / where should I advertise?What recruitment advertising works / where should I advertise?How do I measure ROI of advertising spend?What are the best tools for advertising analytics?Key take-away pointsSlide Number 13