maximise your web marketing digital pr and social book marking

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Social Bookmarking Creating links, driving traffic Roan Fair Search Marketing Consultant www.intergage.co.uk

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29.10.10 and 02.12.10 Maximise your web marketing - DIGITAL PR AND SOCIAL BOOK MARKING

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Page 1: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

Social Bookmarking

Creating links, driving traffic

Roan Fair

Search Marketing Consultant

www.intergage.co.uk

Page 2: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

Today’s agenda…

• What is Social Bookmarking?

• Why is it important?

• Why should I use it?

• How do I use it?

• Hint and tips

Page 3: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

What is social bookmarking? Why?

• All your bookmarks in one place

• Quick, easy research resource

• Sharing social community

• X-Factor – vote them up

• SEO, PageRank and ‘follow’

Page 4: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

Social bookmarking

• Digg – 27.5m monthly visitors

• Buzz – 16.0m

• Reddit – 15.5m

• Stumbleupon – 15.0m

• Delicious – 5.5m

Source: Ebizmba, Sep 2010

Page 5: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

Social bookmarking

• Mixx – 2.6m monthly visitors

• Fark – 1.85m

• Slashdot – 1.7m

• Clipmarks – 1.4m

• Diigo – 1.0m

Source: Ebizmba, Sep 2010

Page 6: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

And it’s getting more and more social…Source: Socialmarker, Sep 2010

Page 7: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

But which ones have ‘follow’?Source: Socialmarker, Sep 2010

Page 8: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

Our favourites!

• Fast, easy, found on Google, Analytics

• Has follow, gets reads, fast, Analytics

• Fast, easy, forgiving, retro-editable

• Fast cut ‘n’ paste, follow, comma tags

• Fast, easy, follow, retro-editable.

Page 9: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

Make your content shareable

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Digital PR distribution

Page 17: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

PRWeb: how it works

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PRWeb: Choose SEO

Page 19: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

‘Enhancements’

Page 20: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

Payment – pick a card

Page 21: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

Payment – your details

Page 22: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

Receipt – thank you

Page 23: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

Upload your release

Page 24: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

Completed release

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PRWebconsole

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Thank you!

Any questions?

Page 27: maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

Roan Fair

Intergage, Search Marketing Consultant

Tel: 0845 456 1022

Web: www.intergage.co.uk

Email: [email protected]

LinkedIn: www.linkedin.com/in/roanfair

Twitter: http://twitter.com/roanfair

Intergage Blog: http://blog.intergage.co.uk/