maverix roots
DESCRIPTION
TRANSCRIPT
Yi Road2IdeasCase Study
ROOTS-an innovative venture by
Mr. K.Ramasamy
Prepared byMaverix
“No shortcut to success” The above are the words on which Mr.
K.Ramasamy, the chairman of ROOTS India limited started working on.
1982: ROOTS limited took birth and made themselves a name in India.
1991: Globalization; Roots India ltd took part in Automechanica but failed due to high manufacturing cost of ROOTS’ products
Introduction
1991 to 1993: The Automechanica ; no one noticed
1993: Recognized at the Auto Mechanica fest by BOSCH
1994: Robert Bosch visits ROOTS facility in India. Joint venture with bosch.
BOSCH licensed ROOTS horns
Later years: 85 cast suppliers closed down Started ROOTS’ own die cast manufacturing Now a private ltd company with an annual
turn over of 60crores and 400 employees
Many similar stories to be told
93 Business risks
diversified
Started Multi clean products along with many other
Products from INR 800 to INR 1.5 cr
Metrology: State-of-the-hearts calibration center.
2005: Medical requirements such as parts for medical equipments.
A Very promising and upcoming group of companies
As ROOTS is diversified they touch many sectors of users.
But their quality of product and the un compromising target their end users are the premium circle of the economy
ROOTS India ltd is very proud of their quality of products.
During globalization ROOTS found international level customers.
Customer
Roots started with air horns. The previous version of horns were clumsy
and occupied dash board space making it congesting.
ROOTS came up with solenoid horns eliminating the problem.
Slowly moved onto electrical horns after making a name. Then later well known in India.
Customer’s Problem
Their die casting factory started when there arose a “NEEED” for die cast suppliers.
Now a private limited company. Starting of the mechanized cleaning is a use
of common sense the chairman says. Parts for various equipments according to
the customer demands ROOTS demanded due to their quality and
standards
Mr. K. Ramasamy has set high standards for the products of ROOTS as quality and reliability is what sets them apart
Soon to set their marks in Pipelining and interior furnitures.
“No compromise on quality” These word of Mr. K. Ramasamy echo all
through out the walls of ROOTS The results can be seen in the machinary
they use. High standard and Hi-Tech industrial
machines for the manufacturing of products.
ROOTS’ Products
A similar process of testing and assembling can be seen at the assembly line of ROOTS India ltd
The reliability test the products undergo are of international standards.
Reasons why ROOTS products and parts are preferred by the end users.
They meet the customer needs in different sectors uniquely
Automotive Defense Material handling Industrial medical science Aerospace Green energy Home appliances Textiles
Sectors ROOTS take care
ROOTS maintain a high international standard.
Due to the same the end users are the premium circles.
As no compromise on quality ROOTS planning on automating their factories.
Their main profit is through the Automotive sector and the same is their highlight.
Price and Profit
ROOTS sustainability is ensure by their efficient business plan of diversification.
The minimum risk companies include the Aerospace and Medical science.
Rest of the companies have a OFF and ON season thus not dependable.
The same is the innovative idea of Mr. K. Ramasamy.
ROOTS have their establishments internationally
Malaysia, Russia, Iran are few of the countries.
Detroit company keeps ROOTS in demand for other automobile giants
Their mechanical cleaning products are widely used.
ROOTS practically clean whole of BOMBAY!!
In addition to all the above ROOTS have a matriculation school in their name
Satchidananda Jothi Nikethan
Beyond Borders
Started with horns in 1982. Now into each and every sector possible and giving their best in each and all.
The man behind this art of business planning and in front of the whole ROOTS family is our one and only Mr. K. Ramasamy who named this group of companies in remembrance of his dad.
ROOTS 4EVER!
Thank YOU!!Signing off
-Maverix