What Makes a Winning Mobile Data Strategy

Apps Are Different

P U R E M O B I L E W E B S I T E P U R E M O B I L E A P P

Accessed after installed

Interactive User Interface

Available Offline

Can make use of phone features such as location services, camera, etc.

Accessed through browsing

Static, navigational user interface

Requires connection

Somewhat limited features

The Data is Different Too

The Difference Means Everything

80% of the Value

20% of the Difference (vs. Web)

Periodic Table of App Data SDK’s

Periodic Table of App Data SDK’s

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The problem with a one-off, tools-centric approach

Engineering

Messy code, wasted cycles

Marketing

$$ Lost to customer churn

Analytics

No source of truth, trapped data

C-Suite

Compliance problems, execution risk

Creating a Mobile Data Strategy

Define your business objectives

Account for native mobile data

Create your activation wish list Optimize your naming

conventions

Map your hierarchy of user identities

Ensure user privacy is respected

Align your tech strategy

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Drive Growth & Move Faster

•  Minimize SDK’s in app

•  Easily toggle on & off third-party app services

•  Control over what data is sent where

•  Free up engineers for core projects

•  Real-time data streaming DATA

WAREHOUSE

DATALAYER SAAS

APP

SDK

Important considerations

How do you automate data flow to external vendors and internal platforms?

How do you maintain data ownership and protect against vendor lock in?

How do you minimize app bloat, and “tax” to the consumer?

How can you control for user privacy and security?

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How do you create alignment between growth initiatives & engineering resources?

Trusted by the best apps

Thank you!

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Michael Katz CEO & Co-Founder