mau vegas 2016 — top lessons in launching your first million push notifications
TRANSCRIPT
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Top Lessons in Launching Your First
Million Push Notifications
MAU 2016
Gerard MurphyGroup Product Manager - Mobile GrowthTripAdvisor
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Be Creative In How You
Design Push
Be Analytical In How You
Implement Push
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About Me...Equal Parts….
+
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Push @ TripAdvisor
Used 3rd Party SystemMostly Recreations of Successful Email Campaigns
2014
Transitioned To Homebuilt System
New campaigns mostly location based
2016
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Top Lessons...
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Push is hardAnd most companies suck at it.
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Find Your Evergreen
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Design Metrics That WorkDefine Overall Push Success Metrics
Define Individual Push Success Metrics
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Overarching Push Metrics
7 Day Engagement Rate
Decrease Opt Outs / Uninstalls
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Campaign Level MetricsGlances Click Ins
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Own the FunneliOS Android
Active Devices
Push Enabled
Location Enabled
Campaigns / Unique
% of users engaged
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Launch Frequently….We tried these….
Abandoned Cart Copy Tests
Prices may change at {{ last_hotel_detail_view|default:"your hotel" }}. Book now with TripAdvisor to lock in the rate you found.
It only takes 30 seconds to book your {{ last_hotel_show_price|default:"" }} stay. Book now.
You found a great rate on {{ last_hotel_detail_view|default:"your hotel" }}. Book now before prices go up. {{ last_hotel_show_price|default:"Your hotel" }} is a traveler's favorite. Book your stay now.
{{ last_hotel_detail_view|default:"Your hotel" }} is waiting to take your reservation. Book now with TripAdvisor.
Wow! You found a great rate on {{ last_hotel_show_price|default:"TripAdvisor" }}. Book now before prices go up.
Lock in the rate you found for {{ last_hotel_detail_view|default:"your hotel" }}. Book your room with TripAdvisor.
{{ first_name|default:"Hi" }}, did you forget to book your {{ last_hotel_show_price|default:"" }} room? Book now.
Prices of {{ last_hotel_show_price_city|default:"" }} hotels may go up. Book your stay on TripAdvisor. Check out these {{ last_hotel_detail_view_city|default:"" }} places to stay.
Fast, easy and secure. Book your hotel room on TripAdvisor now. Don't forget to book your {{ last_hotel_detail_view_city|default:"" }} hotel on TripAdvisor.
Still planning a {{ last_hotel_detail_view_city|default:"" }} trip? Easily compare and book hotels on TripAdvisor.
We saved your recently viewed {{ last_hotel_detail_view_city|default:"" }} hotels. Compare them here.
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Thanks!
Gerard Murphy@gerard_murphy3www.linkedin.com/in/gerardmurphy