masterminding the webinar experience
DESCRIPTION
Check out the secrets used by the pros to maximize engagement at every phase of the process.TRANSCRIPT
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Nis Frome
Speaker Profile
Founder + COO, Hublished
VP, RuMAD
Co-organizer, NUI
Rutgers ’14 // I love reading, writing, and creating.
http://nisfro.me
http://medium.com/@nisfrome
@NisFrome
@Hublished
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Poll I’ve conducted
Framing the Problem
On average, how much time do you spend
creating the upcoming and recorded landing
page for a webinar?
Results
A. Less than 1 hour
B. 1-3 hours
C. 3-7 hours
D. 7-10 hours
E. 11+ hours
We’ll come back to these later!
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Status quo
Framing the Problem
• Many marketers think creating great
webinar content is enough.
• Focusing on landing pages and the
registration process is deemed secondary.
Which results in…
• 15% email open rates
• Low landing page conversion rates
• Less than 40% attendance rates
• Limited recording distribution and
viewership
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The content marketing
champions do much more…
Identifying the Solution
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In a lot less time.
And logic is on their side.
The webinar experience has greater
reach than the content.
Reason #1:
Marketers have more control to
automate the webinar experience than
they do to automate content creation.
Reason #2:
Optimizing the webinar experience is
measurable.
Reason #3:
Identifying the Solution
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So, what does it take?
The tips, tricks, and secrets to masterminding the webinar experience.
Identifying the Solution
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Visualizing the “Webinar Lifecycle”
Visualizing the Solution
Webinars have emerged as the most effective digital marketing technique. It’s time to pay respect.
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Upcoming Webinar Segment
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Upcoming Webinar Segment
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Live Webinar Segment
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Recorded Webinar Segment
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Recorded Webinar Segment
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Summary
Don’t remember all the pro tips? Me neither.
That’s why I made an infographic :)
http://blog.hublished.com/masterminding-the-webinar-experience/
1. Qualify and quantify the problem
2. Commit to revamping the webinar experience
3. Visualize the webinar lifecycle
4. Dive into each segment and step
5. Overhaul
6. Measure and repeat
But to review:
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Wish there was
a shortcut?
Optimizing the webinar experience is no
easy endeavor!
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You’re in luck.
Three lines of code that can change your
webinar marketing forever.
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The next evolution of webinar marketing.
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Turn your webinars into an interactive
content marketing library and drive
user engagement.
Reduction in IT
costs and setupConversion
rates
Extensive customization options
HTML5 and Javascript work seamlessly across mobile and web
Encodes, stores, and manages playback of recorded webinars
Integrates with marketing and sales CRM
Timezone conversion, calendar integration, social media integration
One-click social registration
Analytics suitePictures are simulated
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Request a demo
http://hublished.com/
Get in touch! We love meeting new people.
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Thanks for listening!