BY: CASSANDRA FLYNN

Mindset of an optimizer

“GROWTH OPTIMIZATION”

Acquire customers cheaply,From any channel than your competitors, So you can grow faster.

“MUST HAVE” DATA

THINK SMART

6 steps...

Technical Analysis

➔ Cross-browser testing ➔ Cross-device testing➔ Conversion rate per device /

browser➔ Speed analysis

Heuristic Analysis

➔ Identify “areas of interest” ➔ Check key pages for relevancy, motivation,

friction issues

➔ Analytics health check: everything being measured, everything accurate?

➔ Setup measurement for KPIs ➔ Identify leaks

Web Analytics Analysis

Mouse Tracking Analysis

➔ Heat maps & click maps ➔ Scroll maps ➔ User session video

replays

Qualitative Research/Surveys

➔ Customer surveys ➔ Web traffic surveys➔ Chat logs ➔ Interviews

User Testing

➔ Identify usability & clarity issues, sources of friction

YOUR

DEPENDS ON IT

L E A R N …

•Impact & performance of feature, widget, page • • Where site is leaking money •• What people are doing •

Metric that helps you understand how you are doing against your

objectives. A metric is a number.

Learn:

add a task track results

“Test is really data collection. Personally, I think the winner/loser vocabulary perhaps induces risk adversity.”

Matt Gershoff

Complete “Process” Framework.