Multi-Channel Master ControlNetwork Operations Center

Jason Powell Master Control Supervisor

Master Control's Mission…

"To expand and enhance our customer experience, allowing her to shop anytime or anywhere, by enabling technology and embracing the QVC values"

Purpose of Having a Master Control?

1. Master Control acts as a central point of monitoring, branding and control for all of our broadcast channels.

2. Acts as the first responders for the Live show and Control Rooms.

3. QVC Plus: 3hr delay of Live broadcast & Counter Programming options.

4. Adding more platforms and Channels gives QVC the ability to expand our audience.

5. Quality Control of all broadcast signals 24/7

Central Point of Monitoring, Branding & Control for All Our Broadcast Channels…u Live 24/7 monitoring, 365 days a year. (Yes, we are

here during the entire holiday shutdown!)u Before Nov. 2012 quality control was very limited

u Our teams know when there is a problem with our broadcasts before our customers tell us.

u Drastically lessen "Off-Air" issues

u Improved Communication between departments

u Ability to use specific branding & promotion on specific channels.u Ghost promos

u Snipes

u Menus

First Responders for Broadcasting Dept.

u Quicker response times and lessoning the impact to our viewersu We can respond in seconds, not minutes.

u Immediate communications with Live broadcast teams

u Enable the Engineering Dept. to do their jobs without interruption, increasing their productivity

u Constant physical presence with Live show support

u Results?.....Program quality has increased due to shift in employee responsibilities.

Expanding Our Audience…

Master Control can now deliver new, original content to any or all of our broadcasting platforms.

QVC PLUSu 3 hour delay of Live broadcast

u Ability to air counter programming

u Presently in 54.5 million homes

u Available on QVC.com in "Watch Live TV" area

u 2014: $64.2 Million in sales

u Added 36,178 new names to QVC

u Main Carriers:u DirecTV, Time Warner, Verizion FiOS & Dish Network

QVC OTA (Over the Air)

u 72 Markets across the US

u 84 Million potential homes

u 2014: $33.6 Million in sales

u 38,000 new names added to QVC

u Main carrier is Ion Media Networks

Mobile Devices and Webstreams…u Our signal is sent to LimeLight for distribution on each

individual mobile device applications, the QVC Live and QVC PLUS Webstreams on QVC.com u LimeLight takes our "vanilla ice cream and turns it into all

different flavors, just like Cold Stone Creamery"

u Apple iOS, Android

What is next for futureof Master Control ?

Moving Forward…

u QVC PLUS on Comcast to increase 30+million homes

u Upgrade and Expand Master Controlu Physical expansion of Master Control Room

u Addition equipment needed

u Possibility of adding even more channels (OTA PLUS)

u New automation system (Imagine Communications)

u More Servers for Master Control Program Records

u Increase our Stability with Limelight (mobile apps)

u Build relationships and support more departments…

What Can Master Control Do To Help or Support

Your Department?