The Strategic Ineffectiveness of Domestic Mass Shootings

A typical goal of mass shooters is to bring attention to a cause or idea, but how effective is this strategy?Below are figures depicting US search trends relevant to several shooters ideologies, to see if these attacks had any long-term effects on the national conversation. *All trends are measured using Google analytics, in standard deviations from the previous two-year average Maj. Nidal Hasan Michael Page Dylan Roof

These figures demonstrate that these recent mass shootings did not have a significant effect on the national conversation, and to the extent they did, it was relatively short-lived.

ComparisonCompare these attacks to an event that had significant, long-term effect on the National Conversation

Edward Snowden