maslow's hierarchy of needs for making better advertising
DESCRIPTION
You can make better ads if you try to go high as possible in Maslow's hierarchy of needs.TRANSCRIPT
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Maslow’s Hierarchy of needs.
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Maslow’s Hierarchy of needs.1. Physiological needs: hunger, thirst, warmth, pain avoidance,
sexual release2. Safety needs: housing, clothing, financial and physical activity3. Love and belongingness needs: social acceptance and
personal intimacy4. Esteem needs: feelings of adequacy and achievement, approval,
prestige, social status5. Self-actualization needs: the need to understand, cognitively
and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential
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Maslow’s Hierarchy: basic need
1. Physiological needs: hunger, thirst, warmth, pain avoidance, sexual release
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Take the highest ground
● Esteem needs: feelings of adequacy and achievement, approval, prestige, social status
● Self-actualization needs: the need to understand, cognitively and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential
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Maslow’s Hierarchy: basic needs
1. Physiological needs: hunger, thirst, warmth, pain avoidance, sexual release
![Page 10: Maslow's Hierarchy of Needs for making better advertising](https://reader034.vdocuments.site/reader034/viewer/2022052321/554e9f62b4c905fc368b549b/html5/thumbnails/10.jpg)
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Take the highest ground
● Esteem needs: feelings of adequacy and achievement, approval, prestige, social status
● Self-actualization needs: the need to understand, cognitively and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential
![Page 12: Maslow's Hierarchy of Needs for making better advertising](https://reader034.vdocuments.site/reader034/viewer/2022052321/554e9f62b4c905fc368b549b/html5/thumbnails/12.jpg)
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