martin waxman mcmaster building social media relationships 2011
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A talk to graduTRANSCRIPT
Building Social Media Relationships
Martin WaxmanNovember 10, 2011
© 2011 Martin Waxman. All rights Reserved.
Resume…
Social media… a view from above
“I’m old enough to know a lot of things, just from life experience. I know that newspapers are where you get your political news and how you look for a job. I know that music comes from stores. I know that if you want to have a conversation with someone, you call them on the phone. I know that complicated things like software or encyclopedias have to be created by professionals.
In the last 15 years, I’ve had to unlearn every one of those things and a million others, because those things have stopped being true.”
Clay Shirky, Here Comes Everybody
What is social media?
My erstwhile attempt at a definition
Social media is a democratic, transparent and conversational way for people and organizations to interact and build
relationships and
communities of mutual benefit - usually online.
(from myPALETTE)
It’s all about relationships!
What else?
• Like MSM (mainstream media)
•…but without a filter
• Leaps across borders in a single bound
And…• It’s DIY
•Cost of entry? Practically non-existent
•Two-way conversation
•Word spreads fast
Why is social media important?
Engage
Listen
Connect
A few considerations
• Intersection of personal and professional
•Need to set parameters; social media policy
•New tools, old rules
What are your goals?
How do you get there?
The glue
Really Simple SyndicationRSS = subscribing
Now vs. Then Blogging Writing and publishing
Podcasts Radio/audio
Video/streaming TV
Virtual communities Actual communities
Twitter IM… telegrams
Smartphones Telemarketing
Making it happen
1. Comment2. Curate3. Create
Are you building relationships?
•Online footprint
•New skill set: telling your story visually
•Some things don’t change
Resources
• The Tipping Point by Malcolm Gladwell
• Six Pixels of Separation by Mitch Joel
• Groundswell by Charlene Li & Josh Bernoff
• The Now Revolution by Jay Baer and Amber Nasland
• Here Comes Everybody by Clay Shirky
• Content Rules by Ann Handley & CC Chapman
And…
