BRAND ANALYSIS

TABLE OF CONTENT

About M’A Brand’s Identity SWOT Analysis

Media Performance Client Experience Appendices: Shop

Staff Interview References

ABOUT M’A!

Who? Marta Marques and Paulo Almeida, a Portuguese duo.!What? Womenswear and capsule menswear collection. Referred as “the new go to label for distressed denim” by ELLE UK.!How? They both moved to London in 2009 where they started a Fashion MA at Central St Martins. After graduation in 2011, they gained experience at Vivienne Westwood (Marta) and Preen (Paulo) and they started working as a duo. They showed their first two collections under Lulu Kennedy’s platforms (Fashion East). They have shown on schedule at London Fashion Week since SS13. !Where? Based in London, the brand’s stockists are now spread internationally across the US, Europe, Asia, the Middle East, Russia, Australia and Canada. !When? Marques Almeida was launched in April 2011 !Signature? Raw, young, effortless and lived-in.!Trademark Piece? Casual oversized Denim pieces!Ideal Client? Quietly defiant women!Motto? “Fashion is about attitude, not hemlines” Helmut Lang.!Awards and Nominations? NEWGEN sponsorship from the British Fashion Council/Topshop - Emerging Talent, Womenswear Award at the British Fashion Awards 2013.!![Marques Almeida website/Not Just a Label/Matches Fashion]

2011 2012 2013 2014 2015

a/w2011 Graduation Project - “Cool, undone, effortless” [Not Just a

Label]

a/w2013 - “Refined grungy style resulting in neater lines, tighter tailoring and more

feminine silhouettes” [ELLE UK]

s/s2015 - “The Swarovski crystal has become an integral part of the collection. It adds a slightly more luxe element for the M’A

girl” [MA for Vogue Uk]

a/w2012 - Muse Sofia (Marta’s sister) moody, secretive, fun teenager, completely unrelated to fashion [Opening Ceremony]

a/w2014 - “Fun, fresh and a great next step from the pair”.“It’s a very liberating collection

for us, still touching on all our signatures but in a new way” [Marta for Vogue Uk]

BRAND IDENTITY

!

1. Target Audience 2. Visuals & Key

Message 3. Celebrity

Endorsement & Collaborations

4. Model Casting 5. 2015 Trends

TARGET AUDIENCEHigh end fashion does not motivate us. We want to relate to our generation and create clothes for people who maybe can not afford to buy ten pieces but could save up to buy one.! [M’A for i-d, 2014]!!In 2013 for ELLE, Marques Almeida describe their girl as “young, raw, effortless,quietly defiant and cool”!!In October 2014 The Guardian writes Marques Almeida is “a label loved by the fashion cool crowd”!!M’A girl evolution [M’A for Hunger Tv, December 2014]: “She’s gone to a few different places and experimented with a few new things. She’s sometimes girly and sweet, a party girl, a moody grumpy girl. She’s thinking about jeans and T-shirts, about furs and Janis Joplin, about eveningwear and about tracksuits sometimes. She goes through processes and things like every girl does and like we go through and hopefully that’s what allows M’A and the M’A girl to feel exciting and new every season, but still rooted in the same grungy, quietly defiant mind set”!!Shop staff interview at Start (See appendices): “We have various different women who wear this, so we have, you know, young fashion students wearing it and then we also have forty year’s old women wearing it so. I think it’s just about the way you style it and how much confidence you have”!!

VISUALS & KEY MESSAGEM’A visuals display the essence of their label: realistic, authentic, simple, natural beauty. Loose beauty in the sense o f “ c o m p l e t e a r t i s t i c , p e r s o n a l a n d e m o t i o n a l freedom” [Hunger Tv, 2014] M’A’s row spirit is inspired by figures like Patti Smith (Just Kids) and Janis Joplin. !!M’A’s aesthetic is “detached from that whole sense of ‘glamour is fashion”. They revealed to Interview Magazine that working with fantasy has never made sense to them, they want things to be real.!!In line with their clothing and spirit, from their invitations to their DIY cups (see next page), the brand keeps its photography, general imagery and communication very simple and true. Their look books are often photographed in urban landscapes or, this season, in the raw woods with a Polaroid- no studio in sight. The duo explained that they keep to this simple style because they want the main attention drawn only to the clothing [Matches Fashion, 2014]!!This rawness also reveals their obsession for the 90’s and creates a “Grunge 2.0” atmosphere around the label [Fashion Editor] It is where their unique perspective about Denim lies: M’A’s Denim is the most basic of Denim and the essential ingredient to M’A’s “youth code”, which they define as “the e s s e n c e o f v i t a l i t y, r e b e l l i o n a n d t o m o r r o w ' s generation” [Interview Magazine, 2012]!!Spirit Inspirations: Patti Smith, Janis Joplin, Kate Moss, Kurt Cobain, Alanis Morissette, Missy Rider Frankie, Devon Aoki, Angela Lindvall, the 1990’s, Sofia, their interns.!

• Beyonce, Rihanna, Solange Knowles and Rita Ora have been spotted wearing M’A (see next page). However, none of them are in communication with the duo and some of the pictures (Rihanna in M’A jeans) were not passed on on their social media, except for Solange, which suggests the label doesn’t want to be associated with some of these pictures. If this is the case, it can be explained by the fact there is a huge gap between the pure, raw, effortless M’A girl and RNB pop queens who can appear too sophisticated. Singer FKA twigs, Kylie & Kendall Jenner, Yasmin Sewell also wear M’A and their pictures were all passed on by the duo.

• M’A launched a collection in collaboration with Topshop in October 2014. On one hand it allowed them “to win a new army of fans” [Vogue, 2014] and fulfil their will to “relate to their generation” and target a young market by selling their pieces for more accessible prices. On the other hand, their brand’s image can be deterred by a collaboration with a mainstream high street brand: “we want to work for a younger and cooler customer, rather then going completely mainstream” [Matches Fashion, 2014]

• For their a/w2014 photography (pictures in the forest), M’A started a collaboration with the photographer/stylist duo Masha Mel & Tess Yopp (see picture), known for “their edgier-than-edgy shoots in magazines like Dazed, i-D and Hunger” [Inside-Out Blog]. M’A explain they give them compete freedom: “their visual inspirations are amazing and we just like to see our work through their eyes!” [Hunger Tv, 2014]. In addition, they are perfect brand ambassadors for the brand as they often wear their pieces.

• This year, M’A is part of the fifteen-strong Swarovski anniversary collective initiative. "The crystal has become an integral part of the collection and we also experimented more with fabrics and embroidery than we normally do, which was a fun new part of the process. It adds a slightly more luxe element for the Marques Almeida girl and also brings a new dimension to our work using a material that looks and feels so precious” [Vogue, 2014]

CELEBRITY ENDORSEMENT & COLLABORATIONS

• M’A don’t use big-name fashion models, they do the opposite. They use untamed rather a n d ro g y n o u s w o m e n w h o m a re n ' t professional cat walk queens. For M’A, the model plays a huge importance as “they do the work for the clothing”

• Marta for Matches Fashion, “Designers pay a lot of attention to if the model is super tall, super skinny and we just pay attention to whether she is cool, the height does not matter - fashion is about the attitude”

• i-d, 2014: Although their line-up catwalk might appear to be an array of struggling artists, 90s beauties and girls in punk bands, in fact, they'd rather get Sofia Marta's sister (see picture on top) to walk it (‘If they could convince her!’) than any of the models mentioned here. "It would be amazing to have any available line-up of Devon Aoki, Angela Lindvall and Frankie Rayder, but it would not feel like our stuff, Because our aim is to get something new out there”

MODEL CASTING

• a/w2014 “seamlessly married 90’s grunge with 70’s glamour”, with subtle references to Galliano and Tom Ford and Patti Smith, Janis Joplin’s inspiration. The most important and unchanging way M’A see their fashion is “something realistic about real girls” and it felt fresh and exciting to mix that 90’s rawness with Galliano’s fantastic unrealistic shows [Hunger Tv, 2014]

• According to style.com’s Pre-Fall 2015 Trend Report, the 70’s are at the core of 2015 “with such labels as Chloé, The Row, and Zero + Maria Cornejo doubling down on all sorts of ’70s tropes, from rock-star shearlings to tunic-and-trouser suits to baja shirts straight off the beach in Malibu”

• While s/s2015 embarked on the more rocky side of the 70’s, the journey could end up with darker 70’s punk inspirations for a/w 2015 mixed with a more precious and luxe element: crystal [integral part of 2015 collections]. In this way, M’A could “relate to their generation” and conveys their message: “something precious and luxurious does not need to feel detached or untouchable” [i-d, 2014]. See pictures for M’A’s 2015 inspirations: Vivienne Westwood dressed in 70’s punk outfit, new MA’s “weird, weird, weird obsession” [i-d, 2014]: Dolly Parton country singer (not that weird as the punk comes from the rock which comes from the country music), Joan Jett punk rocker, Kristen Stewart in “Runaways” playing Joan Jett’s role and musician rock-punk blues PJ Harvey,

• As a indispensable reminder of their 90’s rooted spirit, M’A’ could use 2015’s Prodigy revival album, “The day is my enemy” to be released in March 2015. Their electro big beat music is already part of M’A’s essentials, along with bands like the Chemical Brothers: “We both remember being teenagers and seeing Prodigy pick up a Brit Award on TV and them just getting up from their seats to go on stage smoking and with beer bottles. The ’90s were amazing and this song is genius” [Clash Music, 2012]

TRENDS 2015

SWOT ANALYSIS

Strengths !

Items are unique, authentic and recognisable As Rihanna says: “Denim never goes out of style”. M’A embodies at the same time nostalgia, innovation and evolution Environmentally friendly : Denim is classic and durable, the items are unique and have longevity Collaboration and sponsorship from Newgen and Topshop: offers inancial support and draws press coverage Strong brand’s identity: raw, effortless, free-spirited beauty Strategic location in fashion: London Strong social media presence: Twitter, Facebook, Instagram, Tumblr. Stocked by Start, Shoreditch, a “selection of imminent luxury brands”: choice of unique and niche brands Endorsed by celebrities like Rita Ora, Rihanna and Beyonce: draws press coverage and brand awareness Published in respected fashion magazines like Vogue, Elle, Dazed, i-d Have online shop

Weaknesses !

Average written brand content !!Lack of relevant information on social media and website !!London’s stockists Harvey Nichols and Liberty don’t list M’A in their online designers list. !!Where are the brand’s manufacturers? Where the fabrics come from? What about Sustainability? Lack of information everywhere and even shop staff doesn’t know (see appendices) !!Not enough posts on social media + No Pinterest, no blog, no Vine, no Youtube channel !!Niche style, small specific target market , can lead to revenues issues

Opportunities !

Create more relevant brand content through storytelling to build a stronger brand identity. Use video for example, considering having a Youtube channel !Associate with other more viable young brands !Creating new cool, sophisticated and innovative ways of wearing denim !Give more information on manufacturing, fabrics, quality, sustainability !AW 2015 : new opportunity to make the brand evolve in its styles through collaboration with Swarvosky: crystal and embroidery adding a luxe element to the MA girl !Make social media content stronger !Create own physical store, not to be dependent on other stores

Threats !Strong concurrence !More stockists outside London than in London !Specific product, possible evolution? Already put in the “Denim” box by shop staff at Start (see appendices) !Mainstream brands copying their designs !Being endorsed by mainstream fashion publication like Grazia or celebs, who do not correspond to how the brand wants to be perceived !Collaboration with Topshop might deter the brand’s image as they don’t want to go completely mainstream !Too expensive for their young target market !Danger of becoming obsolete because of over exposure !Danger of deterring potential buyers because stockists information is not up-to-date on the website. !

MEDIA PERFORMANCE

1. Public Relations 2. Recent

Promotional Activity

3. Recommendations

• The brand manages its own PR out of Fashion Week schedule, getting almost complete control of their press coverage and which influencers wear their clothing, which allow them to create a real strong brand identity. During Fashion Week, the brand is represented by AI PR who manages information, ticket requests and press inquiries. AI PR’s CEO Adam Iezzi (see picture) explains he chooses only clients who “have a point of view and a real strong message” and reveals his secret is “a refreshingly straightforward, simple, transparent approach to PR” [Another Mag, 2014], fitting M’A’ vision. M’A also receives PR backing from NEWGEN and through Topshop’s collaboration with massive and influential contact bases.

Pros: Strong brand identity conveyed through authentic and personal communication - Control where the label appears staying faithful to their vision - Help to target a specific customer

Cons: Reduced amount of press coverage - Slow label’s growth and brand awareness - Lack of information and professionalism on website and social platforms - Lack of relevant brand content and storytelling

• M’A’s communication: The duo is good at building a personality behind their brand using their own image. They are all about close communication with their clients and friends, showing backstage pictures, involving their audience and keeping them close. They are all about being fun, accessible and simple, which fits perfectly with their vision of fashion and the way they want the label to be perceived: raw, natural, effortless, related to people (see pictures from their social media on the next page). This spirit is also conveyed by their model casting, straight from the real life street.

PUBLIC RELATIONS

RECENT PROMOTIONAL ACTIVITY• Website: M’A’s website is very simple and straightforward. The main page

leads directly to the online shop, which already sets an accessible and unpretentious mood. However, the bio, the press section, the stockists and even the collections/look books are outdated. The bio contains spelling mistakes. It damages the brand’s credibility, professionalism and concretely deters potential buyers because of the outdated stockists section.!

• Traditional and digital media: Most recent coverage of M’A in the medias is about their collaboration with Topshop (see horizontal Dazed digital picture on the next page). The latest piece passed on by AI PR on their social media is dated July 2014 and consists of an article in Glamour (see vertical picture on next page). Both observations go against their will to “go completely mainstream”. M’A also gets coverage from well-respected fashion magazines like i-d, Dazed, Tank, Vogue and Elle. i-d and Dazed are the best place to target their “young, cool, edgy” audience. But at the same time, Vogue and Elle bring brand awareness and actual sales. The content in media coverage is unbalanced between products only and storytelling about the designers philosophy and vision. Content is majorly product driven, while it should give a whole feeling about the label through storytelling and conveys the “M’A’s vibe”. Also, when there are stories, they are limited and repeated everywhere.

• Social media (Facebook, Twitter, Instagram, Tumblr.): On Facebook and Instagram, M’A posts almost the exact same content, whereas it should be featured to entice to follow both of them. Content consist of promoting design and online shop, share personal/daily experiences and press coverage. Tumblr. and Twitter are consistent, they are followed by Elle and Vogue on Twitter and re-tweet a lot other fashion influencers, which helps to build their brand image. On Tumblr. pictures get 150+ which reveals good engagement from the audience. On the next page, we can see M’A engage their audience in starting the conversation by challenging them in sharing “how do you wear your M’A” or, in this case, personal messages, “What is your love?”, unrelated to fashion, via hashtags. Overall, their communication on social platforms, using friendly tone, succeed in conveying their message of authenticity. However, spelling mistakes and the heavy writing gives a cheesy and unattractive feeling that does not align with the target audience. Also, we would like to know more about why it is “cool” that Rita Ora or Beyonce are wearing M’A. Consistent messages about attitude (their biggest inspiration ) should appear here. And why Rihanna in M’A jeans SS14 was not passed on their social platforms. Is it because M’A is now leaving the 90’s street style (clearly embody by Rihanna on the picture) to head towards a more luxe side of the M’A girl?

RECOMMENDATIONS• Create more brand content, reinforce their strong brand

identity through storytelling. Posting and getting coverage about the collections is not enough. M’A need to create a blog to establish a broader, more mixed communication that would conveys a real sense of the M’A vibe (not only through pictures but also through writing, about inspirations, music, books)

• Create Pinterest, Vibe accounts and Youtube channel. Videos are a really good way to feel the M’A’s atmosphere. They already have some that are really effective in that sense but they can only be found randomly on their social platforms, they don’t even appear on the website.

• Urgent need to update their website in terms of stockists, bio, collections, look books and create more brand content.

• Give information about the brand’s manufacturers, fabrics and sustainability. People want to know everything about the piece they buy, especially for designer’s pieces.

• Overall, M’A’s message is successfully conveyed. We can feel the M’A girl rawness and natural through the consistent visuals, aesthetics and communication that perfectly portrays their products and values. However, if the image of the ideal M’A girl client is clear, it is also likely that this specific young audience could not afford to buy into the brand. It may be the reason of the Topshop’s collaboration that allowed accessible prices. Also, the image of the M’A girl can be confused by celebrity endorsement like Rita Ora, which is not explained or justified. M’A is also very good at engaging the audience, maintaining a close, friendly communication and involving them in everything they do, in a simple, effortless way.

CLIENT EXPERIENCEAs a potential customer, I tried to find M’A’s stockists in London. I started by looking at the stockists section on their website. “Opening Ceremony” was the only one appearing in the list for London (date:15/01). I went to the address indicated: 33 King Street. When I got there I found what appears in the picture and a small paper indicating a new address in Shoreditch High Street. So I went there and I found a florist at the address who told me Opening Ceremony had shut down and was not coming back to London any soon. Then there was no shop in London selling M’A anymore! I wrote to M’A on Facebook (see post) they answered 3 days later and by that time (11/02), their stockist section on the website had been updated showing 4 new addresses: Start in Shoreditch, Matches Fashion, Harvey Nichols and Liberty. Except for Start (now updated) and Matches Fashion, M’A doesn’t appear on their stockists’s designers list online. !I then went to Start (see appendices on the next page for full interview with shop staff) where the staff was helpful, passionate about the brand and was able to build a story around the label (where they come from, how they started). Except for the fact she thinks they are Brazilian. She says she wears M’A so she becomes an influential brand ambassador directly in store, a very positive point. !+: Good experience in store - Relevant information about the label - All sizes available!- : Very bad experience as a customer wasting hours trying to find an inexistent shop - Slow customer service on Facebook - M’A had been stocked in Start for 2 seasons but Start didn’t appear on M’A website until now - Shop staff at Start cannot give information about manufacturers.

“I’m so happy I finally found the MA collection! I’ve been all around London to find it… It was supposed to be stocked only in Opening Ceremony, according to their website, but I went there and the shop is completely closed”

“Yes, absolutely! They had problems with their premises unfortunately so they had to shut it down”

“So how long have you been selling the brand?”

“Two seasons”

“Oh really! Because it’s not part of your designers’ list on your website!”

“We..just have edited photographs so, this is the new collection so it will be updated because the previous collection sold out so..” [It has now been updated]

“Ok thanks!”

“I’ll show you the pieces we’ve got”

[She lays four M’A pieces on the table, that she pulls from some random different spots of the clothing rail]

“Thank you! I don’t know much about the brand.. Can you tell me more about the price range? And the key pieces?”

“Yes! I mean it is all really reasonable actually.. 195 for this top, the denim jeans are 265. This is the key look for this season [see pictures on next page], their whole collection is based around these wide jeans.”

“So it’s all about denim?”

“Yes, all about denim, everything they do is about denim”

“Ok and do you think this is going to change or they will always stick to it?”

“Yes it will stick to it and it has always been like that! They started their products as a Fashion East stable, so every season there are about five designers who get sponsorship in the East End with Lulu Kennedy, and she showcased M’A first. They graduated from St Martin, it’s a Brazilian duo [actually, it’s not, they are Portuguese] and basically they just play around with different denims, different washes and it’s all about the frame.”

“And what about the clients? Who is buying into the brand? Is it more of a young hipster brand or a high fashion brand? I’ve seen they did a collaboration with Topshop so I wondered where they situated themselves?”

“Yes absolutely! The Topshop thing is more directed to their younger market and also accessible prices but then this [what Start sells] is their mainline. So yeah, but we have various different women who wear this, so we have, you know, young fashion students wearing it and then we also have forty year’s old women wearing it so. I wear it! I think it’s just about the way you style it and how much confidence you have.”

“One last question, do you know where the pieces are manufactured? And how? “

“No, I don’t sorry”

APPENDICES: SHOP STAFF INTERVIEW AT START

Not Just a Label (2015) Marques’Almeida London [online] Available from https://www.notjustalabel.com/designer/marquesalmeida [Accessed on 02/02/2015]!Macalister-Smith, T. (no date) Spotlight on…Marques’Almeida [online] Matches Fashion. Available from http://www.matchesfashion.com/womens/the-style-report/aw14-the-london-fashion-week-issue/designer-focus-marques-almeida [Accessed on 01/02/2015]!Marques’Almeida official website. Available from www.marquesalmeida.com [Accessed from 15/01/2015 to 16/02/2015]!Elle Uk (2013) Autumn/Winter 2013 Marques’Almeida [online] Available from http://www.elleuk.com/catwalk/marques-almeida/autumn-winter-2013 [Accessed on 06/02/2015]!Radlinski, D. (2012) Under the Influence: Marques’Almeida [online] Opening Ceremony. Available from http://www.openingceremony.us/entry.asp?pid=6958 [Accessed on 06/02/2015]!Bumpus, J. (2014) LFW Preview: Marques Almeida [online] Vogue News. Available from http://www.vogue.co.uk/news/2014/09/16/marques-almeida-london-fashion-week-preview [Accessed on 10/02/2015]!Donnelly, E. (2013) Ten questions with Marques Almeida [online] Elle Uk. Available from http://www.elle.com/fashion/news/a23947/marques-almeida-interview/ [Accessed on 11/02/2015]!Cochrane, L. (2014) Why Marques’Almeida for Topshop is this season’s most wanted collaboration [online] The Guardian Fashion blog. Available from http://www.theguardian.com/fashion/fashion-blog/2014/oct/03/marques-almeida-topshop-this-seasons-most-wanted-collaboration [Accessed on 14/02/2015]!Morris, L. (no date) Cool for school Marques Almeida [online] Interview Magazine. Available from http://www.interviewmagazine.com/fashion/marques-almeida/#_ [Accessed on 07/02/2015]!Casely-Hayford, A. (2014) The Interview: Marques’Almeida [online] Hunger Tv. Available from http://www.hungertv.com/feature/marques-almeida-interview/ [Accessed on 12/02/2015]!Rickey, M. (2014) Bringing Back the Bootcut: Marques’Almeida A/W 2014 [online] Fashion Editor at Large. Available from http://www.fashioneditoratlarge.com/2014/08/marques-almeida-bootcut-autumn-winter-fall-2014/ [Accessed on 12/02/2015]! Kilcooley-O’Halloran, S. (2014) Marques’Almeida for Topshop [online] Vogue News. Available from http://www.vogue.co.uk/news/2014/09/29/exclusive-marques-almeida-topshop-full-collection-pictures-gallery [Accessed on 13/02/2015]!Clash Music (2012) Fashion Mixtape: Marques’Almeida [online] Available from http://www.clashmusic.com/feature/fashion-mixtape-marques-almeida [Accessed on 12/02/2015]!Kinsella, F. (2014) When in doubt dance it out with Marques’Almeida [online] i-d. Available from https://i-d.vice.com/en_gb/article/when-in-doubt-dance-it-out-with-marquesalmeida [Accessed on 11/02/2015]!Style.com (2015) The Pre-Fall 2015 Trend Report [online] Available from http://www.style.com/trends/fashion/2015/pre-fall-2015-trends [Accessed on 13/02/2015]!Woo, K (2014) The PR Series: Adam Iezzi of AIPR [online] Another Mag. Available from http://www.anothermag.com/current/view/3988/The_PR_Series_Adam_Iezzi_of_AIPR [Accessed on 15/02/2015]

REFERENCES

Image 1 -2: Photography by Masha Mel, http://www.hungertv.com/feature/marques-almeida-interview/!Image 3: http://www.groomedandglossy.com/british-fashion-awards-the-nominees/!Image 4: M’A website, look book A/W2011!Image 5: M’A website, look book A/W2012!Image 6: M’A website, look book A/W2013!Image 7: Photomontage from M’A S/S2015 in Vogue http://www.vogue.co.uk/fashion/spring-summer-2015/ready-to-wear/marques-almeida!Image 8: http://showstudio.com/collections/page:3!Image9: Photography by Masha Mel, http://www.hungertv.com/feature/marques-almeida-interview/ !Image10: Kate Moss by Corinne Day, http://dayandbailey.blogspot.co.uk/ !Image11: http://www.studiowaba.com/Marques-Almeida !Image12: http://www.openingceremony.us/entry.asp?pid=6617 !Image 13: http://www.pieterdegroot.com/Marques-Almeida-S-S-13-Invite !Image14: https://nervingxnirving.wordpress.com/ !Image 15-16: http://www.studiowaba.com/Marques-Almeida!Image 17: http://jaiperdumaveste.com/category/women/masha-mel/ !Image 18-19: http://instagram.com/marques_almeida/!Image 20: http://themuse.jezebel.com/you-will-be-wearing-these-gianormous-pants-in-2016-1681004540!Image21: http://instagram.com/marques_almeida/!Image 22: M’A website, look book A/W2012 !Image 23: http://instagram.com/marques_almeida/!Image 24: http://dizzyspangle.com/2014/10/22/fashion-history-101-punk/vivienne-westwood-70s/ !Image 25: http://music.famousfix.com/tpx_12168/dolly-parton/album-covers_16 !Image 26: http://www.gemm.com/search.pl?media_format=2&wild=Joan+Jett&field=artist+or+title&list_begin_prev=1&list_end_prev=25&low_limit_prev=25&low_limit=5&list_howmany_str=NEXT+500&page_on=2 !Image 27: http://www.fanpop.com/clubs/kristen-stewart/images/11113187/title/runaways-photo !Image 28: http://pitchfork.com/reviews/albums/3759-uh-huh-her/ !Image 29: https://www.marquesalmeida.com/stockists !Image 30: http://www.studiowaba.com/Marques-Almeida!Image 31: http://www.anothermag.com/current/view/3988/The_PR_Series_Adam_Iezzi_of_AIPR!Image 32/33/34/35 : http://instagram.com/marques_almeida/ !Image 36/37 : https://www.facebook.com/pages/Marques-Almeida/215041328567825 !Image 38: https://www.facebook.com/AIPrLtd!Image 39: http://dazeddigital.tumblr.com/post/98798126678/marquesalmeida-x-topshop !Image 40: http://instagram.com/marques_almeida/ !Image 41/42 : http://www.studiowaba.com/Marques-Almeida !Image 43-48: Personal pictures

IMAGES REFERENCES