If you want to grow your company, you need to brand your products and services and gain stronger engagement, marketing & sales

That’s why you’ll want to know about That’s why you’ll want to know about

If you want to grow your company, you need to brand your products and services and gain stronger engagement, marketing & sales

POWERBRandingTM

If Got a minute to talk about brand ?

Pssst! You really do need a few minutes to think this through.

Because your prospects, clients, and stakeholders ...just did.

In the time it took you to read this page so far, your audience has already gained and locked in thier impression of your brand.

Yep, it’s a fast burn. Pretty damn judgmental.

But get used to it. Every one of us is slinging our swords all day long to keep those irrelevant yapping brand messages at bay.

So we need to break though that static. And be bullseye relevant to your prospects.

*

*

2

?BRAND VALUE

“Creativity and imagination are crucial to the success of a brand.”

“...the brand (is) an organizing idea in corporate strategy, to touch and inform everything they and their people make, do and say.”

“The intangible element of the combined market capitalization of the S&P 500

has increased to around 80%, compared with some 30% twenty years ago, and is

likely to grow even further as tangible distinctions between businesses become less

sustainable. The brand element of that combined market value amounts to around one-third of the total, which confirms the brand as the most important single corporate asset.”

“Time & money on an intangible?”

“The clarity of focus that a strong brand positioning gives organizations will always create more effectiveness, efficiency and competitive advantage across all operations.”

— “Brands And Branding” (Bloomberg Press)

“Marketing is not selling. Marketing is building a brand in the mind of a prospect. If you can build a powerful brand, you will have a powerful marketing program. If you can’t, then all the fancy

advertising, fancy packaging, sales promotion, web design, and

public relations in the world won’t help you achieve your objective.”

—“The 22 Immutable Laws Of Branding”

“There’s a seismic shift taking place in the world of business.

The shift from selling to buying. This shift is enhanced by, accelerated by, and caused by brands.”

3

What makes your business distinctive ?What do you offer —

tangible & intangible?

How do your prospects

and customers perceive what you sell?

Do you have a Better way?

A New Way?

A Different Way?

W-I-I-F-M?

PERSPECTIVE

“Do prospects “get” our company?”

4

The answers to key questions like these are the raison d’etre for your business...

help your customers relate to you...and why you want to do a really good job

on branding or re-branding, and roll out that thinking across your

company products, services and culture.

Do they get a really strong great impression of what you do, and a “thumbs-up” feel for your brand, and why they might want to do business with you... ...with just a quick look?

“Can PowerBranding make a difference?”

FOCUS 5

This is the excerpted PDF......get in touch & grab the rest of this tasty branding perspective!

o Check out the thinking behind this unique process

o See, hear, touch and feel the clients we’ve worked with, in branding, marketing, strategic planning and consulting programs

o See some great samples of our branding and targeted marketing work (we’re not showing the crappy stuff)....

o...including some of the strongest work that’s earned 27 Gold and Silver SouthStar Award trophies, presented by the Direct Marketing Association, for the unique combination of Strategy, Creativity, and Results

o Checklist for “Why Do This Branding Work?”

....and more!

SAY HI here in LinkedIn...or JoelAlpert123@gmail.com

...let’s talk about your branding, re-brand, marketing or the strategic thinking we might help with...let’s do a no-obligation virtual coffee call

T A P T H E P O W E R

© 1999 —2016 MarketPower, Atlanta, GA. MarketPower is a federally-registered trademark, and our servicemarks include: PowerBranding, PowerPlanning, Continuity Consulting, PowerCreative, PowerSessions, and the unique execution of light bulb graphic.

Structural Dynamics, Digital Business Analysis, and Digital Decision-Making, are servicemarks of Robert Fritz, Inc. All programs are subject to evolution. v0814d

Joel@MarketPoweronline.com 404.636.5635

POWERBRanding,POWERPlanning, and support programs are produced by Joel Alpert…

— Structural Dynamics Consultant

— Certified Direct Marketer— Inbound Marketing Certified Professional

— Certified Business Communicator

These unique programs

integrate the proprietary

consulting and strategic

processes developed by

Robert Fritz, Inc. in the field

of Structural Dynamics …with

the award-winning tactical &

creative programs developed

by MarketPower.

RECOMMENDED

JoelAlpert123 @JoelAlpert JoelSkype

MaRkETPOWER is a specialized marketing consultancy that seamlessly brings together the

essential elements of practical strategy…smarter marketing tactics…and effective, award-

winning creative campaigns, to help companies produce results faster and more efficiently.

This is the excerpted PDF:get in touch to grab the rest of this tasty PDF...