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page 01 of 11 guidelines MARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS GENERAL NOTES CANVAS SIZE FILE MANAGEMENT RETOUCH GREY BACKGROUND COLOUR VALUES 20cm (w) x 25cm (h) at 300dpi, pixels/inch Each file is named according to their SKU - a unique code assigned to a product. The first two letters refer to the brand, followed by an underscore ( _ ) and a number which represents the order in which the images will appear on the website. For example: AL005AA64DPR_1 AL005AA64DPR_2 AL005AA64DPR_3 AL005AA64DPR_4 AL005AA64DPR_5 ensure the views of the product follow the same sequence as the images below remove dust and imperfections on products remove minor wrinkles and any unatural creases liquify products where needed to make as smooth and symmetrical as possible remove any fishing line, blu tac or tape used to hold the product remove dust, dirt and marks on backdrop and on the table retouch the backdrop, retaining the shadow falling off the product, do not paint over, do not leave banding and do not leave patchiness remove props such as plastic feet when used, and use extra images provided to re-create product when cloning/healing or patching, please maintain the texture of the fabric for apparel, remove pimples, piercings, dry skin, scars, bruises on model’s face/skin without over- retouching APPAREL - 240, 240, 244 ACCESSORIES - 240, 240, 240 PLEASE SCROLL DOWN >>> Last Updated on 11 October 2016 NOTE be aware that there are different types of guidelines for apparel and accessories, please scroll all the way down be aware there are also different instructions depending on whether the original images have shadows or not, so please read through thoroughly

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Page 1: MARKETPLACE & SUPPLIER IMAGES - ADDING GREY …images.partner.zalora.com.s3.amazonaws.com... · completely white background, skip to step 3, as you do not have to desaturate the background

page 01 of 11

guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS

GENERAL NOTES

CANVAS SIZE

FILE MANAGEMENT

RETOUCH

GREY BACKGROUND COLOUR VALUES

20cm (w) x 25cm (h) at 300dpi, pixels/inch

Each file is named according to their SKU - a unique code assigned to a product.The first two letters refer to the brand, followed by an underscore ( _ ) and a number which represents the order in which the images will appear on the website.

For example:AL005AA64DPR_1AL005AA64DPR_2AL005AA64DPR_3AL005AA64DPR_4AL005AA64DPR_5

ensure the views of the product follow the same sequence as the images below

remove dust and imperfections on productsremove minor wrinkles and any unatural creasesliquify products where needed to make as smooth and symmetrical as possibleremove any fishing line, blu tac or tape used to hold the productremove dust, dirt and marks on backdrop and on the table retouch the backdrop, retaining the shadow falling off the product, do not paint over, do not leave banding and do not leave patchinessremove props such as plastic feet when used, and use extra images provided to re-create productwhen cloning/healing or patching, please maintain the texture of the fabricfor apparel, remove pimples, piercings, dry skin, scars, bruises on model’s face/skin without over-retouching

APPAREL - 240, 240, 244ACCESSORIES - 240, 240, 240

PLEASE SCROLL DOWN >>>

Last Updated on 11 October 2016

NOTEbe aware that there are different types of guidelines for apparel and accessories, please scroll allthe way downbe aware there are also different instructions depending on whether the original images have shadows or not, so please read through thoroughly

Page 2: MARKETPLACE & SUPPLIER IMAGES - ADDING GREY …images.partner.zalora.com.s3.amazonaws.com... · completely white background, skip to step 3, as you do not have to desaturate the background

page 02 of 11

guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS

APPAREL

1. Begin with your image that has been placed on the Iconic guidelines and canvas. For images with a completely white background, skip to step 3, as you do not have to desaturate the background

2. Desaturate any shadows and mask out the model, using a Hue/Saturation layer, as shown below. If background is darkerthan 240.240.244 RGB, please lighten, keeping only the shadows, so the correct grey can be added in th next step

Last Updated on 11 October 2016

Page 3: MARKETPLACE & SUPPLIER IMAGES - ADDING GREY …images.partner.zalora.com.s3.amazonaws.com... · completely white background, skip to step 3, as you do not have to desaturate the background

page 03 of 11

guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS

APPAREL

3. Add a color fill layer, with the RGB values 240, 240, 244, as shown below

4. Change the blending mode of the color fill layer to Darker color, as shown below

Last Updated on 11 October 2016

Page 4: MARKETPLACE & SUPPLIER IMAGES - ADDING GREY …images.partner.zalora.com.s3.amazonaws.com... · completely white background, skip to step 3, as you do not have to desaturate the background

page 04 of 11

guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS

APPAREL

5. Mask out the model and the product on the color fill layer, as shown below, as any RGB values higher than 240, 240, 244 will be filled with grey otherwise

6. Flatten and save out the complete image with new grey background

Last Updated on 11 October 2016

Page 5: MARKETPLACE & SUPPLIER IMAGES - ADDING GREY …images.partner.zalora.com.s3.amazonaws.com... · completely white background, skip to step 3, as you do not have to desaturate the background

page 05 of 11

guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS

ACCESSORIES

2. Desaturate any shadows and mask out the product, using a Hue/Saturation layer, as shown below

1. Begin with your image that has been placed on the Iconic guidelines and canvas. For images with a completely white background, skip to step 3, as you do not have to desaturate the background

Last Updated on 11 October 2016

Page 6: MARKETPLACE & SUPPLIER IMAGES - ADDING GREY …images.partner.zalora.com.s3.amazonaws.com... · completely white background, skip to step 3, as you do not have to desaturate the background

page 06 of 11

guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS

ACCESSORIES

3. Add a color fill layer, with the RGB values 240, 240, 240, as shown below

4. Change the blending mode of the color fill layer to Darker color, as shown below

Last Updated on 11 October 2016

Page 7: MARKETPLACE & SUPPLIER IMAGES - ADDING GREY …images.partner.zalora.com.s3.amazonaws.com... · completely white background, skip to step 3, as you do not have to desaturate the background

page 07 of 11

guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS

ACCESSORIES

5. Mask out the product on the color fill layer, as shown below, as any RGB values higher than 240, 240, 240 will be filled with grey otherwise

6. Flatten and save out the complete image with new grey background

Last Updated on 11 October 2016

Page 8: MARKETPLACE & SUPPLIER IMAGES - ADDING GREY …images.partner.zalora.com.s3.amazonaws.com... · completely white background, skip to step 3, as you do not have to desaturate the background

page 08 of 11

guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS

FLATLAY - GREY BACKGROUND & SHADOW

2. Draw path accurately around the product, as shown below

1. Begin with your image that has been placed on the Iconic guidelines and canvas. These instructions are for deep etched flatlay images that need a shadow added as well as a grey background

Last Updated on 11 October 2016

Page 9: MARKETPLACE & SUPPLIER IMAGES - ADDING GREY …images.partner.zalora.com.s3.amazonaws.com... · completely white background, skip to step 3, as you do not have to desaturate the background

page 09 of 11

guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS

FLATLAY - GREY BACKGROUND & SHADOW

3. Select the path, invert the selection and delete any white background, as shown below

4. Add a completely white background, on a spearate layer underneath the product layer, as shown below

Last Updated on 11 October 2016

Page 10: MARKETPLACE & SUPPLIER IMAGES - ADDING GREY …images.partner.zalora.com.s3.amazonaws.com... · completely white background, skip to step 3, as you do not have to desaturate the background

page 10 of 11

guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS

FLATLAY - GREY BACKGROUND & SHADOW

5. Add a drop shadow to the product layer, using the exact values shown below

6. Add a color fill layer, with the RGB values 240, 240, 240, as shown below

Last Updated on 11 October 2016

Page 11: MARKETPLACE & SUPPLIER IMAGES - ADDING GREY …images.partner.zalora.com.s3.amazonaws.com... · completely white background, skip to step 3, as you do not have to desaturate the background

page 11 of 11

guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS

FLATLAY - GREY BACKGROUND & SHADOW

7. Change the blending mode of the color fill layer to Darker color, as shown below

8. Flatten and save out the complete image with new grey background and shadow

Last Updated on 11 October 2016