marketplace & supplier images - adding grey …images.partner.zalora.com.s3.amazonaws.com... ·...
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page 01 of 11
guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS
GENERAL NOTES
CANVAS SIZE
FILE MANAGEMENT
RETOUCH
GREY BACKGROUND COLOUR VALUES
20cm (w) x 25cm (h) at 300dpi, pixels/inch
Each file is named according to their SKU - a unique code assigned to a product.The first two letters refer to the brand, followed by an underscore ( _ ) and a number which represents the order in which the images will appear on the website.
For example:AL005AA64DPR_1AL005AA64DPR_2AL005AA64DPR_3AL005AA64DPR_4AL005AA64DPR_5
ensure the views of the product follow the same sequence as the images below
remove dust and imperfections on productsremove minor wrinkles and any unatural creasesliquify products where needed to make as smooth and symmetrical as possibleremove any fishing line, blu tac or tape used to hold the productremove dust, dirt and marks on backdrop and on the table retouch the backdrop, retaining the shadow falling off the product, do not paint over, do not leave banding and do not leave patchinessremove props such as plastic feet when used, and use extra images provided to re-create productwhen cloning/healing or patching, please maintain the texture of the fabricfor apparel, remove pimples, piercings, dry skin, scars, bruises on model’s face/skin without over-retouching
APPAREL - 240, 240, 244ACCESSORIES - 240, 240, 240
PLEASE SCROLL DOWN >>>
Last Updated on 11 October 2016
NOTEbe aware that there are different types of guidelines for apparel and accessories, please scroll allthe way downbe aware there are also different instructions depending on whether the original images have shadows or not, so please read through thoroughly
page 02 of 11
guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS
APPAREL
1. Begin with your image that has been placed on the Iconic guidelines and canvas. For images with a completely white background, skip to step 3, as you do not have to desaturate the background
2. Desaturate any shadows and mask out the model, using a Hue/Saturation layer, as shown below. If background is darkerthan 240.240.244 RGB, please lighten, keeping only the shadows, so the correct grey can be added in th next step
Last Updated on 11 October 2016
page 03 of 11
guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS
APPAREL
3. Add a color fill layer, with the RGB values 240, 240, 244, as shown below
4. Change the blending mode of the color fill layer to Darker color, as shown below
Last Updated on 11 October 2016
page 04 of 11
guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS
APPAREL
5. Mask out the model and the product on the color fill layer, as shown below, as any RGB values higher than 240, 240, 244 will be filled with grey otherwise
6. Flatten and save out the complete image with new grey background
Last Updated on 11 October 2016
page 05 of 11
guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS
ACCESSORIES
2. Desaturate any shadows and mask out the product, using a Hue/Saturation layer, as shown below
1. Begin with your image that has been placed on the Iconic guidelines and canvas. For images with a completely white background, skip to step 3, as you do not have to desaturate the background
Last Updated on 11 October 2016
page 06 of 11
guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS
ACCESSORIES
3. Add a color fill layer, with the RGB values 240, 240, 240, as shown below
4. Change the blending mode of the color fill layer to Darker color, as shown below
Last Updated on 11 October 2016
page 07 of 11
guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS
ACCESSORIES
5. Mask out the product on the color fill layer, as shown below, as any RGB values higher than 240, 240, 240 will be filled with grey otherwise
6. Flatten and save out the complete image with new grey background
Last Updated on 11 October 2016
page 08 of 11
guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS
FLATLAY - GREY BACKGROUND & SHADOW
2. Draw path accurately around the product, as shown below
1. Begin with your image that has been placed on the Iconic guidelines and canvas. These instructions are for deep etched flatlay images that need a shadow added as well as a grey background
Last Updated on 11 October 2016
page 09 of 11
guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS
FLATLAY - GREY BACKGROUND & SHADOW
3. Select the path, invert the selection and delete any white background, as shown below
4. Add a completely white background, on a spearate layer underneath the product layer, as shown below
Last Updated on 11 October 2016
page 10 of 11
guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS
FLATLAY - GREY BACKGROUND & SHADOW
5. Add a drop shadow to the product layer, using the exact values shown below
6. Add a color fill layer, with the RGB values 240, 240, 240, as shown below
Last Updated on 11 October 2016
page 11 of 11
guidelinesMARKETPLACE & SUPPLIER IMAGES - ADDING GREY BACKGROUNDS
FLATLAY - GREY BACKGROUND & SHADOW
7. Change the blending mode of the color fill layer to Darker color, as shown below
8. Flatten and save out the complete image with new grey background and shadow
Last Updated on 11 October 2016