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A S I A ’ S O N L I N E F A S H I O N D E S T I N A T I O N

G E T T I N G YO U R E A DY F O R

T H E O N L I N E F E V E R !

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AGENDA

IDENTIFYING YOUR GAPS

HOW TO OPTIMIZE ORDER PACKING

BULK UPDATE FOR PRICE

PROMOTIONS

BULK STOCK UPDATE

SELECTION OF DELIVERY PROVIDER

BULK ORDER PROCESSING

TIPS FOR CAMPAIGNS!

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GETTING READY UNDERSTAND THE SELLING STRATEGY YOU ARE PLANNING FOR

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Key Events for the Last Quarter of 2015

Singles’ Day : 11/11 Black Friday / Cyber Monday : 27–30/11 Clearance campaign for aged inventory. Black Friday/Cyber Monday focuses on ZALORA App traffic . Recommended markdowns : Up to 80%

The Online Fever : 12/12 High traffic campaign with partnerships from other online verticals Recommended markdowns : Up to 50% Find out more about The Online Fever here

http://images.partner.zalora.com.s3.amazonaws.com/SellerCenter/Campaigns/THE ONLINE FEVER_AN INVITATION.pdf

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IDENTIFYING YOUR GAPS KEY POINTS TO LOOK OUT FOR IN YOUR SELLER SCORECARD

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CLEAR OUT AGED INVENTORY • Target skus aged >90days for 11.11, Black

Friday & Cyber Monday

• Give higher markdowns for skus with

broken sizes or shallow stock depth (less

than 5 units/sku)

SKU Age Recommended markdown

Within 30 days Up to 10% (after 3 weeks)

30 - 60 days 15% - 20%

60 - 90 days 30% - 40%

90 - 120 days 50% - 65%

120 - >180 days 75% - 80%

Update your stock to 0 if you’re not

selling them anymore!

Are these irrelevant products eg super old trends or season? Low quality? Images are not attractive? Markdown price is not attractive? Broken sizes?

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REDUCE CUSTOMER DISSATISFACTION • What’s the biggest return reason for you?

Reason Recommended quick fix

Size too large/small

Ensure accurate size measurement Indicate “Size may run smaller/larger” For one size apparels, select the relevant international sizing instead of One Size

Quality Adjust your price to reflect the quality of the product Add close-up images of the material

Color Ensure images reflect product color accurately Add close-up images of the material

Defective item Check, double & triple check your product to the order list before sending it out! Wrong item sent

Style Ensure images reflect all angles of the

product, especially if the product has additional detailing

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UNDERSTAND YOUR DEMAND • Increase your offerings for products that

converts well

• If you have products with very high age

and low CTR that cannot be sold, cut your

losses , update stock to 0- there’s some

products that just won’t sell no matter

how low you mark it down!

CTR and CR is one of the highest – there is potential demand, you need more of these products!

Relatively high subcat contribution = less competition = potential higher yield. Stock up on these!

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DON’T GET BURIED

• Inject fresh inventory for 12.12!

• Slowly increase the number of new products in your offerings so customers have more to look forward to as

time progresses

• Observe your pricing competitiveness and adjust accordingly for the new offerings

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AIMING FOR EXCELLENCE Which operational areas do you require a

quick-fix?

For the Key Events, you should aim to:

• Process all your orders within the first 24 hrs

• Update all your stock on Seller Center at the

end of every day (if you are also selling on

other platforms/offline retail shop)

• Check all packed items are correctly

matched to the order, especially for color &

size!

Area Recommended quick fix

Processing order delay Check your account regularly to ensure you don’t miss out on new orders. If you’re an Android mobile user, download the Seller Center App so you don’t miss out on immediate notification of your orders

Pickup delay Highlight to ZALORA if your item doesn’t get picked up within the allocated time given to you.

Cancellation (seller) Ensure you update your stock regularly if you also sell them on other platforms / offline retail space Check your stock before processing any orders

Cancellation (customer)

Cancellation by customer usually occurs when items take a longer time to be delivered than expected. So process your orders quickly!

https://play.google.com/store/apps/details?id=com.zalora.sc&hl=en




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HOW TO OPTIMIZE ORDER PACKING

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• WHY??

• Reducing Shipping Cost

• WHEN??

• When Customers place multiple

items from you

• WHAT TO DO??

• Simply pack all items from ONE

ORDER in one big bag to send out!

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• Download Open office

BULK PRICE UPDATE SYSTEM YOU NEED TO HAVE

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BULK PRICE UPDATE HOW TO?

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1. Go to Products Import Products

2. Right click on “ Price Update” to and click ‘save link as’

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3. Save the file type as csv file

4. Select:

Character Set = Unicode (UTF-8)

Separate by = Semicolon

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5. Put in the Sales Price and Dates

• Date format = yyyy-mm-dd

6. Save as “Text CSV(.csv)”

7. Click on “Keep Current Format”

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8. Go to back to “Import Products” Page on Seller Center

9. For Import Mode, Choose “Update products”

10.Click Browse to choose the CSV file with the updated prices

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BULK PRICE UPDATE TIP TO CHECK IF PRICES ARE UPDATED!

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• Scroll to the bottom of the upload page to check if your upload is

successful. A downloadable feed report will also show any error you

have made

• Go to Products Manage Products to double check if sale price is

being updated

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BULK STOCK UPDATE HOW TO?

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1. Go to Products Import Products

2. Right click on “ Stock Update” to and click ‘save link as’

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3. Save the file type as csv file

4. Select:

Character Set = Unicode (UTF-8)

Separate by = Semicolon

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5. Key in the correct stock quantity

6. Save as “Text CSV(.csv)”

7. Click on “Keep Current Format”

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8. Go to back to “Import Products” Page on Seller Center

9. For Import Mode, Choose “Update products”

10.Click Browse to choose the CSV file with the updated prices

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BULK ORDER PROCESSING RECEIVING YOUR SALES ORDER

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You will receive your Sales

Order via a transactional

email

Notification email will be sent to

you on every customer order.

Click on the hyperlink “Click

here to manage your pending order(s).”

You will be directed to Seller

Center Orders Manage

Orders

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BULK ORDER PROCESSING EXPECTED LEAD TIME

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• 24 working hours

• Set orders from Pending Ready to Ship

• 0 tolerance for late

pending

Due to the unusually high expected orders, orders pending > 1 working day

will assumed delayed and automatically cancelled in order to maintain

excellent customer experience* *May be subject to change. Look out for any further updates in the Seller Center Newsfeed

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Print Stock Checklist and ensure stocks

available

Cancel any order/item that is not available

Lay out all your items in

order and make sure you have enough

packages

Print out all the

Invoices/AWB and Set

Ready to Ship

BULK ORDER PROCESSING PROCESS FLOW

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BULK ORDER PROCESSING PRINTING OUR YOUR STOCK CHECKLIST

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1. SORT BY PAYMENT METHOD

2. Select between 20 to 30 Orders 3. Select ‘Print out Stock Checklist for selected items’ Go

4. Print out Checklist

Very useful for you to pick up the items from your warehouse

Make sure all the items are available before you pack your order

If any item is OOS(Out of Stock), remember to cancel the it within 48 hours

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BULK ORDER PROCESSING SETTING TO READY TO SHIP

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1. Click on the

checkbox to select

invoices

2. Select ‘Set To Ready to Ship’

Go

3. Your invoice number will be

generated automatically

• These invoice numbers

will be for your own

references.

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4. Click on All Documents Print out all the documents

• Be careful to sort them in the right order!

• Make sure you have your (1) Invoice (2) AWB

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5. Click on Ready to Ship to set all orders to ready to ship!

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QUICK TIPS!

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1. At Ready to ship tab, look out for the ticks to know if you have

printed all the documents for the order!

2. Batch process about 25-30 orders at a time to avoid human error

3. Prepare all logistics - Layout all your items in order on top of the

packages before clicking ready to ship/ printing your invoices

4. Take note of your cut off time for the next day delivery. Only those

that were processed and clicked ready to ship before 6 PM will be

picked up the following day

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POSSIBLE ERROR – HOW TO OVERCOME

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• Validation Errors

when R2S is clicked

• This occurs because

the system

categorized this

order to be by a

different shipment

provider

• Important to process

order based on 3PL

provider/ payment

method

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WHAT TO DO?

• Scroll through the

list to track down

the order that is by

a different delivery

provider

• Copy the order

number

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• Exit the screen

• Paste the order number in the search bar

• Untick and deselect the order

• Set the rest of the orders to ready to ship

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Promote your ZALORA shop in your own social media sites!

Mark down your prices competitively

Ensure that you have enough stock in your warehouse

Start uploading your products earlier to appear onsite

Prepare enough AWB and packages, refill your printer!!!

Update your bank account details to ensure timely payment from us!

Android mobile users : Download the Seller Center App for higher convenience

TIPS TO SCORE DURING OUR CAMPAIGNS SELL ALL YOUR PRODUCTS!!

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ARE YOU

READY?