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Marketplace outcomes and conclusions Dr. Georgia Ayfantopoulou, CERTH/HIT 26 June 2019 Hamburg - Germany

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Page 1: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Marketplace outcomes and

conclusions

Dr. Georgia Ayfantopoulou, CERTH/HIT 26 June 2019

Hamburg - Germany

Page 2: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Agenda

AEOLIX achieving buisiness paradigm shift

01

02

03

Assessing Impact of AEOLIX Implementation

Discussing selected AEOLIX outcomes

04 AEOLIX success paremeter & future enchancement

Page 3: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

HORIZON 2020 Research & Innovation Program

PANEUROPEAN LOGISTICS PLATFORM

Added Value creation

Enable Data xchange

Ecosystem management

Page 4: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Overall impact assessment

• How data exchange improved the sustainability of operations & the cooperation of the ecosystem?

• AEOLIX (added value) services specialization ?

• Priority Domains of implementation?

• Focus of future improvement ?

• What Value proposition to future users ?

Page 5: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Overall Impact Assessment

Improve the standardization (reduce paperwork/complexity), dynamic reconfiguration

of shipments, number of trips with consolidated cargo

End-to-end visibility and status alerts reduce cancellation and support decision making

Combine orders into shipments with increased load factor

Improve the modal shift Increase the number of trips with consolidated cargo

Reduce the CO2 emissions

The order fulfillment cycle time has the least impact resulted from consolidated shipments

Service Quality

Efficiency & Operations

Planning & Performance

Environment

Responsiveness

Improve administration work time and the workers’ quality of life Society

Adjust production and distribution schedule- Better resource utilization reduce fees & waiting times, freight forwarders can find

available vessels/trucks though marketplace

Page 6: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Agenda

AEOLIX achieving buisiness paradigm shift

01

02

03

Assessing Impact of AEOLIX Implementation

Discussing selected AEOLIX outcomes

04 AEOLIX sucess paremeter & future enchancement

Page 7: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

AEOLIX Living Labs Quick Wins impacts assessment and business paradigm shift analysis (1/2)

7

21 Media Partners

Page 8: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

AEOLIX Living Labs Quick Wins impacts assessment and business paradigm shift analysis (2/2)

8

21 Media Partners

from manual exchange of

information to digital communication

The paradigm shifts recorded for all living labs showing the fundamental change due to AEOLIX adoption

in their business

from exclusive/proprietary to open

and connected information

system

public and private system

interconnectivity allowing

transparency in information exchange

from asynchronous to synchronize

logistics activities through

improved and dynamic information

sharing

from fragmented use of information

exchange to more open and

connected network in order to allow

better information exchange

Page 9: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Agenda

AEOLIX achieving buisiness paradigm shift

01

02

03

Assessing Impact of AEOLIX Implementation

Discussing selected AEOLIX outcomes

AEOLIX sucess paremeter & future enchancement 04

Page 10: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Environmental impact

-25% -20% -15% -10% -5% 0% 5% 10% 15%

LL 5_Inland Waterway (Danube River)

LL 6_Intelligent Port and City (Bordeaux)

LL 1_Intermodal Logistic Management (Hamburg Port)

LL3_Multimodal Information Exchange Collaboration (Thessaloniki)

LL 10_Collaborative Automotive (Galicia)

CO2 emissions

Due to the increase in load factor the CO2 increased accordingly

In fact two main drivers induce the freight transport: tonnes per € of output and the average distance per tonne

Page 11: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Business impact

0% 20% 40% 60% 80% 100% 120% 140%

LL3_Multimodal Information Exchange Collaboration (Thessaloniki)

LL 10_Collaborative Automotive (Galicia)

LL 11_Load Center Control (Mondelez Bratislava)

LL 1_Intermodal Logistic Management (Hamburg Port)

Increase of load factor

Target Actual

The companies participated in the pilot had mostly full shipments and there was only a minor increase in load

factor due to small margin for consolidation

Before AEOLIX the trucks were less than half loaded and non consolidated. AEOLIX developed synergies for

cargo consolidation

Page 12: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Socio-economic impact

The more the load factor and shipment

consolidation is increased the highest the

increase in fuel consumption

-20% -15% -10% -5% 0% 5% 10% 15%

LL 1_Intermodal Logistic Management (Hamburg Port)

LL 10_Collaborative Automotive (Galicia)*1

LL 5_Inland Waterway (Danube River)

LL 6_Intelligent Port and City (Bordeaux)

LL3_Multimodal Information Exchange Collaboration (Thessaloniki)

LL4_Intermodal e-customs (Trieste)

FUEL CONSUMPTION

ACTUAL TARGET

AEOLIX future use Fuel consumption is influenced by the load rate. The load rate for loaded trips is influenced by the volume and characteristics of the demand (mainly, shipments size, type of commodity and just-in time practices), while the rate of empty running is influenced by the imbalance of physical trades. These two rates could be upgraded by improving the information and effectiveness in grouping orders & shipments in consolidated loads and in reducing freight market barriers through the use of AEOLIX

Page 13: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Socio-economic impact

-30% -25% -20% -15% -10% -5% 0%

LL 5_Inland Waterway (Danube River)

Empty runs

Target Actual

AEOLIX had only one LL which owns the feeder distribution process. The rest of the LLs either they outsourced or they own only specific leg of the supply chain thus they are not interested in measuring the empty runs (example: they have exports

and not imports) AEOLIX future use

As more companies are added to the platform, even greater efficiencies will be delivered. Decreasing the empty runs resulting in reducing the shipment cost. Collaboration can result in the reduction of the collective empty runs. This can be achieved by brokering freight to each other and, in a way, exchanging customers. In addition to improving margins and asset utilization, the collaboration can reduce both company’s overall km driven, leaving a smaller carbon footprint.

Page 14: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Since waiting time in terminal decreased then the efficiency of the operations increased accordingly Truck and container throughput improved dramatically in some Living Labs (LL8, LL6)

Business impact

0% 10% 20% 30% 40% 50% 60%

LL 6_Intelligent Port and City (Bordeaux)

LL 8_EU China Logistics (Northampton)

LL4_Intermodal e-customs (Trieste)

Terminal productivity

Target Actual

Page 15: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Soc-economic impact

-80% -70% -60% -50% -40% -30% -20% -10% 0%

LL 1_Intermodal Logistic Management (Hamburg Port)

LL 12_e-CMR (IRU)

LL 6_Intelligent Port and City (Bordeaux)

LL 8_EU China Logistics (Northampton)

LL4_Intermodal e-customs (Trieste)

Waiting time for trucks in the terminal

Target Actual

Lead time reduction through shipment transparency ETA service help to better identify, assess and aggregate resources

Reduction in waiting time improves the trucks turnaround time and supply chain efficiency

Page 16: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Benefits between 40.000€ & 200.000€

- Living Lab 3: Multimodal Information Exchange and

Collaboration

- Living Lab 7: FMCG Lab: Increasing efficiency in

handling incoming shipments to a large distribution

facility

- Living Lab 10: Collaboration in Automotive Industry

- Living Lab 11: Mondelez Load Control Centre

Connectivity: FMCG Real Time Collaborative

Environment

Benefits lower than 20.000€ - Living Lab 8: China-EU Logistics

- Living Lab 9: Cross Chain Collaboration

- Living Lab 12: Digitalization of freight transport

documents (e-CMR)

Benefits: + 200.000€ - LL2: Living Lab 2: TermiLab: Terminal

centric data collection, processing and

exploitation

- LL5: Living Lab 5: Inland Waterway Danube

- LL6: Living Lab 6: Intelligent Port and City:

Bordeaux

Benefits between 20.000€ and 40.000€

- Living Lab 1: intermodal Logistic Management:

Hub2Hub – Multimodal Hinterland Logistics;

- Living Lab 4: Trieste Gateway Hub –

multimodal

e-customs logistics;

B

C

A

D

Economic benefits of each LL

LL2

LL5

LL6

LL1

LL4

LL8

LL9

LL12

LL3

LL7

LL10 LL11

Page 17: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Living Labs Summary

As more companies are added to

the platform, even greater

efficiencies will be delivered due

to proliferation of synergies and

strategic partnerships

• Difficult to measure the total CO2 emissions

when shipments are transshipped or when

supply chain ownership is changed

• Suppliers engagement is required to

achieve CO2 emission/empty runs targets

across the whole value chain

LLs clustered based on their

financial benefits. high level of

integration is linked with

higher benefits.

Improve the standardization

(reduce paperwork/complexity)

dynamic reconfiguration of

shipments

Different priorities among LLs

(better use of the capacities/

financial benefits/ performance

and responsiveness )

Clear strategy is important (either

agile or responsive or cost

focused or innovative) to set the

appropriate objective and ultimately the

KPIs and to right basis for collaboration

and partnership

Page 18: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Agenda

AEOLIX achieving buisiness paradigm shift

01

02

03

Assessing Impact of AEOLIX Implementation

Discussing selected AEOLIX outcomes

AEOLIX success paremeters & future features 04

Page 19: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Evaluation of market penetration (2/3) 10 Important factors for market penetration derived

from 3 rounds of Delphi Study

Always Available Legal Framework

Ease of Use Data Privacy (GDPR)

Network Security Integration into Existing Systems

Traceability of Information Feasible Implementation Strategy

Reliable Technology Certified Data Exchange

Page 20: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Answers Round 1 Round 2 Round 3 MEAN STD DEV CV

Always Available 4.7 4.8 4.8 4.8 0.08 0.02

Ease of Use 4.3 4.9 4.9 4.7 0.32 0.07

Network Security 4.5 4.6 4.6 4.6 0.05 0.01

Traceability of

Information 4.3 4.6 4.4 4.4 0.14 0.03

Reliable

Technology 4.4 4.4 4.5 4.4 0.05 0.01

Legal Framework 4.2 4.3 4.2 4.2 0.04 0.01

Data Privacy

(GDPR) 4.3 4.1 4.2 4.2 0.12 0.03

Integration into

Existing Systems 4.2 4.2 4.2 4.2 0.02 0.00

Feasible

Implementation

Strategy

4.3 4.1 4.1 4.2 0.09 0.02

Certified Data

Exchange 4.0 4.1 4.2 4.1 0.08 0.02

Comments

Visibility is key for AEOLIX success with integrated supply chain resilience

Solution is deemed not very easy to use or integrate

Respondents feel security of data sharing is critical

Stakeholders abilities to trace information as it moves through actors is critical

Reliable 'always on'

Sharing agreements needed, would give greater collaboration

opportunities with data

Lack of knowledge of this metric created nervousness with respondents,

especially those in the global marketplace

Integration was seen as critical, and was linked to the issues around ease

of use

Lack of feasibility was noted as a critical issue with supply chain

software’s

Secure and certified sharing of information would be needed for seamless

data sharing

Evaluation of market penetration (3/3)

Page 21: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

• AEOLIX needs to be sure to address all the aspects outlined as success factors, in order to be aligned to market needs and ensure good profitability can be achieved by all supply chain actors in line with their strategy for collaboration .

• Having a platform that connects to other systems such as AEOLIX, means mitigation of risk and greater profitability of organisations can be achieved through proffering connected and collaborative visibility.

• AEOLIX must leverage its position as a neutral certified information exchange, building trust and overcoming the major issues of culture that reside within supply chains. Capacity building for industry on digital connectivity could help.

• Ease of use and integration aligned to understanding the marketplace of existent ICT logistics systems is a must for the AEOLIX. Attention is to be paid to the ability for AEOLIX to engage with leading software without ‘middle ware’ which leave supply chains open to vulnerabilities [security].

Evaluation of market penetration ..ideas for future ..

Page 22: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

AEOLIX- SELIS – Interoperability Demonstration Communication schema possible

24

21 Media Partners

Connect the users

User of SELIS platform consumes an application of AEOLIX platform: “Cargo Bundling” of LL3 Intelligent logistics hub

AEOLIX offers to all the means to interact with others!

AEOLIX Toolkit - Selis GW

AEOLIX SDK AEOLIX CE - SELIS Data

Page 23: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Pan European Logistics (PanEL) platforms of the future

• Pan European Logistics platform of the future consist of communication infrastructures enabling

the cooperation of a community through data exchange and allowing access to services and to

plug in applications in order to offer added value to the community members through data

sharing.

• Interoperability of PanEL platforms need to be achieved at business, technical & legal level

• Based on two projects initiatives (AEOLIX , SELLIS) common approach in PanEL platforms

organization is recognized:

– Community building level

– Connectivity-communication level

– Service Level

– Application Level

Page 24: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

The AEOLIX impact assessment Team

Dr. Georgia Ayfantopoulou

Leonidas Parodos

Sofia Raptopoulou

Stig Franzen

Asif Akram

Mauro Dell’ Amico

Guilia Renzi

Liam Fassam

Page 25: Marketplace outcomes and conclusions - AEOLIX · Answers Round 1 Round 2 Round 3 MEAN STD DEV CV Always Available 4.7 4.8 4.8 4.8 0.08 0.02 Ease of ... Asif Akram Mauro Dell’ Amico

Dr. Georgia Ayfantopoulou [email protected] +30 2310 498457 Leonidas Parodos [email protected] +30 2310 498440 Sofia Raptopoulou [email protected]

THANK YOU

It was a great journey …..