marketo silicon valley user group - may 15, 2013
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Utilizing Tokens & SnippetsSilicon Valley User Group
May 15, 2013
Ryan Vong, SVMUGLiz Courter, Marketo
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Agenda
• Housekeeping & Announcements• Token Scenarios• Group Activity• Snippets• QA/Feedback?
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Housekeeping Items
• Summit 2013 Materials. Summit presentations/recordings and Revvie winner submissions are uploaded in the Community. You can view them here.
• Be Social. Take photos at the meeting today and tweet out the groups own hash tag #SVMUG
• LinkedIn City Group Participation. Join the city LinkedIn to network, view meeting presentations, request meeting topics and more!
• Not receiving MUG invites? Fill out this form indicating your city and you’ll be added to the list!
#SVMUG
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Community Sweeps and Contests!
There will be two contests coming up in the Marketo Community! One in May, and the other in June, so stay tuned!
You could win!
Along with Gift Cards, Rockstar Rewards and points…
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Help Us Help Worthy Non-Profits With the Gift of Marketo!• Use your Marketo skills to help out a worthy non-profit through
Marketo’s Product Donation Program
• Your Role• You or your company should have an existing
relationship with the non-profit• If your nominee is selected, you will have
primary responsibility for training the non-profit team on Marketo
• Deadline for submissions is June 7, 2013• More info here
© 2012 Marketo, Inc. Marketo Proprietary and Confidential
“Tokens to rule them all…”
- Ryan Vong, SVMUG
© 2012 Marketo, Inc. Marketo Proprietary and Confidential
What are My Tokens?
My Tokens are variables that you can use in your Event, which is a special type of Program.
• My Tokens enable you to enter information pertaining to your Event in one place, replace that information with a value you specify, and retrieve this information in other parts of the application.
• Local Tokens – Exist at Campaign folder or Program level. • Tokens can be inherited across all programs at the folder level or just
the program level.• Tokens can be overridden by values at the program level.
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Scenario 1: Mass Tokenization for Webinars
1. {{my.Additional_info}}2. {{my.Body_copy_1}}3. {{my.Call_to_action}}4. {{my.From Email Address}}5. {{my.From Name}}6. {{my.Headline}}7. {{my.Headline_text_1}}8. {{my.Line_item_1}}9. {{my.Location}}10. {{my.Marketing_message}}11. {{my.Product_Offering}}
12.{{my.Meta_keywords}}13.{{my.Reply Email Address}}14.{{my.Sorry_body_copy}}15.{{my.Sorry_marketing_message}}16.{{my.SubHeadline}}17.{{my.Subject}}18.{{my.Thank_body_content}}19.{{my.Thank_marketing_message}}20.{{my.Webinar_description}}21.{{my.Webinar_date}}22.{{my.Webinar_time}}23.{{my.Webinar_title}}24.{{my.Calendar Link}}
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Token Locations
From Name
Reply Email Address
Subject
Headline
Sub Headline
Product Offering
Call to Action
Header Text 1
Body Copy
Line Item 1
Marketing Message
Additional Info
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Invitation
Template View Preview
• Tokens utilized on invitation for each section.• Preview show all the local tokens inserted into the template including images).
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Landing Page
Template View Preview
• Tokens utilized on the landing page.• Allows easy updating of content from one place with preset content areas.
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Page Optimization
Template View Code View
Tags are inserted into code for SEO
• Tokens utilized in program updates page title and other meta information.• Easy way to add/manage for each page.
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Scenario 2: Tokens in Forms
• Tokens used as a select list.
© 2012 Marketo, Inc. Marketo Proprietary and Confidential
What are Snippets?
Snippets are reusable blocks of content, such as an email footer, introduction text, or a special offer.
Snippets can consist of text, tokens, and/or images, and you create Snippets in the Design Studio using a rich text editor.
Snippets can be used in multiple places.
You have the option of making a Snippet dynamic by using an approved Segmentation, or you can leave them static.
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Privacy & Unsubscribe Footer Snippet
Thai
Chinese
Japanese
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Dynamic Snippet
• Based on segmentation on Language Preference• Shared across all workspaces• Default admin footer and view as web page removed
© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Thank you!
Questions, comments or suggestions for our next meeting, please send to:
Ryan Vong – [email protected] Courter – [email protected]