DATASHEET

www.DiscoverOrg.com

MARKETO CONNECTOR

IDENTIFY AND TARGET IDEAL CUSTOMERS

Use DiscoverOrg’s granular advanced search to identify and prioritize target accounts and leads based on 70+ data points.

Search for accounts, leads, and buying signals by demographic, or geographic filter criteria in DiscoverOrg.

Upload individual lead records or entire lists in bulk to Marketo at the click of a button.

The Marketo Connector puts data enrichment and cleansing on auto-pilot by automatically searching Marketo for new leads, populating missing fields, and cleansing bad data with DiscoverOrg’s industry-leading intelligence. When marketers can effortlessly update Marketo leads with accurate, robust data, they see better email deliverability, higher lead conversion rates, and more marketing-sourced pipeline.

MARKETO INTEGRATION FEATURES

Automatic Append & Clean

Custom Field Mapping

Webhooks

Bounced Email Identification

Human Verification

70+ Data Points

Smart Lists & Campaigns

Data Hygiene Reporting

ENRICH DATA FOR BETTER SCORING, SEGMENTATION, AND PERSONALIZATIONWebhooks provides trigger-based enrichment of leads sources from forms, trade shows and other third-party lists. Upon lead creation, field-level updates, or other specified criteria, webhooks enriches leads with the latest data from DiscoverOrg. Webhooks offers reactive trigger-based enrichment of leads when certain criteria are met whereas Append and Clean offers continuous updates to leads as new data emerges or data changes over time.

Reduce the number of online form fields needed to capture leads and boost conversion rates without sacrificing access to data needed for segmentation, lead routing, and reporting

Fill in blank fields to ensure more leads reach the scoring threshold for qualification and get passed to sales

Append missing or hard-to-acquire information such as revenue or department budgets

AUTOMATE DATA HYGIENE

One of the most time-consuming and often overlooked challenges in B2B marketing is keeping data clean. Data can decay up to 70% per year - rendering a database worthless. In addition to continuously scrubbing existing leads for incomplete, inaccurate, and outdated records, DiscoverOrg continuously looks for new records to cleanse.

TO

SUBJECT

Hello Franklin,

Your new Append & Clean is complete! We found 15 new matches, 15% of your 100 total Marketo leads in List “Enterprise Leads.”

New Matches Found: 15Confirmed Bounced Emails Found: 0Emails Updated: 2Phone Numbers Updated: 13Total Updates Performed: 271

Check email addresses against our database of known bounces to filter out bad contacts

Automatically replace bounced email addresses with verified email addresses from DiscoverOrg to improve deliverability

Take advantage of custom field-mapping to control when and how records are enriched and updated