marketingstrategyfornewapp-memo (1)
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Marketing Strategy for new App MEMO Suggested Name for the application : MEMO, MEETME, MEETY, MITIN, CITA (From Spanish), MODE. I suggest MEMO It sounds well, easy to remember, easy to market,it has all the information about the app in its name, it sounds professional. 1. Executive Summary
Brief description of MEMO Fully Supported Meetings , Meetings at your hand
Our app is a mobile app (iPhone, to start with) that helps users manage their meetings in a better way.
Most people do not have a way of managing their meeting files and notes in a neat and organized way. The best anyone can do is fill out a meeting minutes' template and send it to the meeting attendees via email. If the sender (the meeting organizer, usually) has all the files organized, the rest of the people do not. Our app will help users overcome this issue by allowing them to add notes, voice recordings, photos and videos (either from the gallery or directly from the camera), reminders and submeetings to meeting events. The user will be presented with a dashboard showing his next meeting and a short list of upcoming meetings. The user can also browse previous or later meetings in other screens. He can then select one and manage its files. The user cannot add new meeting events through the app as this is already done from the calendar app and we do not want to reinvent the wheel. Moreover, Apple keeps their Calendar app updated with new features that we do not need to replicate in our app. Additional features: 1 The user can send notes as meeting minutes and the app will setup an email to the meeting attendees in a predefined format 2 The user can share any of the meeting files via email 3 The user can sync his meeting files via iCloud so that he can pick them up on other idevices
4 The user can open any of the supported files directly from an incoming email or from a webpage and attach them to a meeting event
Define target market Small and medium business owners , Freelancers, Students, entrepreneurs, Start Up owners, Students interested in new technology, who want to save time and money. Business owners who are interested in new cloud based solutions, new apps for their Apple smart phones which will help them to better manage their time. These people rely heavily on their smart phones and laptops. They are tech savvy, interested in new technology Men and Women 3055 years old. Since we are not oriented to specific geographical area and target all the people who respond to our criteria we are talking about 85 000 000 people who are using smartphones with IOs in UK and USA. We can include audience from other countries as well.
Competitive advantage No other app provides such features and so convenient way to set up and manage your meetings.
Our Mission statement To provide our clients a meeting management tool which will help them be more effective and scale their business.
Positioning statement Positioning is the way our solutions are defined by consumers. We help our customers know their business, manage their busy schedule, be able to share files easily and are always prepared for each meeting. Time management and Success.
2. Market and Situation Analysis
Economic environment
The boom of new technologies and the increasing number of new applications for smart phones have proven the need and the growing market for these solutions. Business apps, especially the ones which are cloud based are growing in term of need from business people across the world. The environment is perfect and it needs new cloud based solutions. MEMO is a great app for the owners of IPhones, from which about 75% are business people owners or decision makers in their business organization. Over 50% of businessmen are using IPhones. Blackberry usage is declining with over 35%. This growing users of iPhones have determined the need of new and better business tools and solutions.
Social environment
What are the social and demographic trends? The users who are business oriented owners or decision makers are growing.
What is the % of our target market from the whole population. About 15% who are matching our criteria.
Start Up environment, entrepreneurship trends in the world. Is the population aging? Are family structures changing? Are there changes in the level of education? Young educated people, tech savvy, fans of iPhones, entrepreneurs, startup leaders, small, medium and big size companies’ owners.
Characteristics of iPhone people versus Android people:
Highest level of education attained? iPhone people are more educated: they
overweight +27% for graduate/PhD education and underweight 33% for high
school education. Android people show the same pattern to a much smaller degree:
+8% for graduate/PhD, 12% for high school.
Household income? iPhone people are more affluent: they overweight +11% for
>$75,000(3), +30% for >$100,000(3) and +48% for >$125,000(3). Android people are
much less affluent but still have above average means: they overweight for income
categories above $50,000 but to a much smaller degree: +4% to +14%.
iPhone people are a notch up the socioeconomic scale: higher income, higher education,
higher representation in professional and managerial jobs. They are tech enthusiasts, but more
as consumers than producers: a big overweight for digital device addiction, but none for
technical jobs.
Why does Apple retain the lead in app quality? The homogeneity of the iOS platform is one big
reason: it’s much harder to develop for Android due to its many software and hardware variants.
This data sheds light on another big reason. iPhone is where the money is, and iPhone people
are the most enthusiastic tech adopters.
http://money.cnn.com/2015/01/22/technology/mobile/iphonesmartstudy/
Technical environment
Using the new technologies telecommunications mobile devices, social media channels and others to reach out the target market. From the age of 3055 about 90% are using mobile devices, and about 85% of them are having smart phones and tablets. From this 85% about 65% are using the smart devices to manage their daily business tasks emails, calendar, video phone calls, chat messages through skype, viber and other VoIP services.
Industry environment The business apps for businesses are growing in numbers. Especially the ones which offer cloud based solutions VoIP, Accounting companies, Emails, CRM, Security, Internet of Things. Business people are looking for more new tools that will help them to better manage their projects.
Competitive environment
Who are our major competitors? What do they offer? What we can offer that is different, better and at better price.
Main competitors who offer similar solutions Go To Meetings, Outlook, Google Calendar
They offer specific type of solutions. We want to offer all the solutions they have combined and improved.
Office productivity: Microsoft Excel, Word and PowerPoint (Free)
Don't confuse these apps with the old, limited Office Mobile app, which was intended to let you
make basic edits to documents, spreadsheets and presentations on an iPhone or iPad. Instead,
these are fullfledged mobile versions of Excel, Word and PowerPoint. All of the apps are
jampacked with advanced formatting and editing features, although they don't include quite as
many options as the desktop versions. They're also beautifully designed and touch optimized,
with big, easytotap buttons. Unfortunately, they only work on iPads; iPhone users should stick
to Apple's own iWork suite (which includes Pages, Numbers and Keynote).
Email: Outlook (Free)
Microsoft's new email app for iOS is packed with perks for business users, especially if you
already use Outlook to manage your inbox at the office. Outlook for iOS fully integrates with the
desktop Outlook calendar, so you can send and accept meeting invitations via email and then
receive alerts when it's time to meet. You can also access your full calendar right from the app
to review appointments and schedule new ones. We also like the app's Focused Inbox feature,
which intelligently sorts your email to keep important messages at the forefront.
Note taking: Evernote (Free)
Why take notes on paper when you have an iPhone or iPad on hand? Evernote saves your
notes to the cloud, so they're backed up and accessible from anywhere. The app lets you
dictate or manually enter your notes, and even insert photos. And if you want to write out notes
with a stylus, its textidentification functionality can recognize and index your handwriting so it's
fully searchable later on. Another perk is that Evernote is available for just about every platform
— including iOS, Android, Windows Phone, Mac and PC — so you can view your notes on just
about any device.
Cloud storage: OneDrive (Free)
There are plenty of good cloud storage platforms for iOS, but OneDrive is our top pick for
business users, thanks to its tight integration with Windows. The app lets you access your files
from anywhere on your iPhone or iPad, including documents saved to your Microsoft Office
account. And PC users don't have to download any extra apps to get the system working; just
drag files into the OneDrive folder on your PC, and they'll be backed up to the cloud
automatically. As with other cloud storage systems, you can even recover deleted files and
revert to previously saved versions, to give you a little peace of mind.
Contact management: CamCard (99 cents)
Even in the digital age, swapping business cards is still one of the best networking tools for
entrepreneurs. But cards are easy to lose, and manually inputting all that contact information
into your address book is a timeconsuming chore. Thankfully, the CamCard app can automate
the process. Just point your iPhone or iPad camera at a business card and snap a photo.
CamCard's textrecognition software will extract key details like names, addresses and contact
information, and then update your address book automatically.
Remote meetings: GoToMeeting (Free)
GoToMeeting is a solid videoconferencing app with good options for business users. For
starters, the app lets you host virtual meetings with up to 25 attendees joining remotely from just
about any Webconnected device. And with its builtin invitation system, it can also streamline
the process of scheduling a meeting. Plus, it has handy features like speaker identification, so
you always know who's talking in a crowded meeting. You can share your screen with a few
taps, which is great for remote presentations. You can even share your keyboard and mouse
controls with other attendees to collaborate on a project from anywhere.
SWOT Analysis
INTERNAL
Strength ∙ Better service with improved features Online and offline support One solution with all the features the other competitors offer Easy to navigate plus Cloud Storage included
Weakness ∙ Not developed yet and not available on the market ∙ Not popular. ∙ Competition which is developed. ∙ CRM (clients/distributors) not existing. ∙ Not developed distribution channels.
EXTERNAL
Opportunity ∙ Entering a young developing market Business apps for IOS∙ New business brand and solution ∙ Not that many competitor apps for business users Key partnerships Branding/ Social Media Marketing Services – Meetings schedules, Cloud Storage, files xchange Referral system – Clients to us and us to 3rd parties
Threat ∙ Reliance on software and technology . Zero capital . Easy to replicate . Quality control issues . Losing sight and ability to sell the app.
3. Market Segmentation and Customer Analysis Market segmentation Men and women from around the world (We may start with a specific market USA, United Kingdom, Australia, Germany, Canada). Generation Baby boomers, X, Y and Z. 2555 years old, educated, tech savvy and people who like to use new technology not only for communication purposes but also for managing their business cloud based solutions, management tools, optimization marketing tools. Our target groups is interested in new methods for business management and interested in cloud solutions. Our main target groups is small business owners, start up companies owners younger peeps 3545 years old, entrepreneurs, other business organizations looking to optimize their business processes. They want to be online all the time, they like to use viber and whats up. They manage their businesses through their laptops and iPhones. They manage and schedule meetings, prepare presentations, post on social media, make photos, send emails, make videos, share and exchange. They look for easytonavigatethrough apps.
By understanding the needs of segment we can tailor our marketing mix to deliver what our customer values. Each segment will offer growth and profit opportunities so the trick is to deliver the best offer to the best segment.
We are also looking for partnerships with other companies, websites which offer apps for iOS, market and write about them. We are looking for Influencers.
We can create an affiliate program that we can offer to other business. Referral program will be part of our marketing strategy.
4. Objectives and Goals “Where MEMO wants to be” Mission Statement
To become the preferred choice of business people for meeting app and to deliver high quality business solutions to those in need. 5. Strategies and Tactics "How to get there"
Pricing strategy How we can be competitive with the price? What solutions we can offer that will save time and money to our customers and at the same time provide them with high quality reports and decision making solutions. How many customers we will need so we can make profit after taxation and how we will keep the mass customers. o what revenue we need to break even; and o what the price says about our solution eg: value, quality and prestige.
Affiliate Program Increase our reach through partners. What we will give them for each
acquired customer for each downloaded app. What is the cost of the application? Product strategy We should consider the following o what level of quality and consistency does the solution we offer has. Who is developing/ programming the solutions we offer (We need a team of professional
programmers who will work on all the necessary things that should be done. If you need software specialists I work with one of the best team of programmers who can help you develop your cloud based solution. They offer cloud based solutions for telecommunication companies, smart grid systems, led lighting, software for banks and others.)
How many features does it have and can they be removed or added, what solutions should be added.
Does the design and/or service deliver what the customer values? The interface, mobile version app and the design should be better than the the
competitor's ones.
Place strategy We should think about these when determining the distribution strategy o What distribution channels and methods we will use Partners sites to promote MEMO,
Our site Micro site should be developed and blog should be included so we can drive traffic through it.
We will also use a referral and affiliate program to attract more businesses.
Distribution is one of the most challenging, but important, aspects of the marketing mix.
Evaluation and Promotion strategy Validate Your Idea You want to be certain that there is a market for your app, a demand. You want to know what kind of download volumes and revenue you can get from that app.
You also want to build the app the right way. You need to do a deep market research on your
app potential what customers needs will it satisfy, how it will make the target audience life
easier and how attractive will be to the target audience. This way you’ll have a much better idea
of how to position and market your iOS app.
It doesn’t matter if you’re building a seasonal app, surfing on a trend or targeting a niche market.
Analyze what your competition is doing and read their users reviews on the App Store. Find out
what can be improved, what features are useless and cluttering the app and what’s missing.
Your app has to have something different, a unique approach. And you have to (do your best to) know that people will want it.
Your market research can (should?) also be done by directly communicating about your app
idea and creating a landing page.
Choose Your Revenue Model
Figure out how you can make money. I see two situations where you don’t necessarily need a revenue model:
You’re building an iPhone or iPad app just as a hobby
You want to acquire users to later on cross promote with other apps (already built or not)
Choose Your App Price
This goes along with the previous point.
You can decide that your app is free, and get revenue from inapp purchases. You still have to
decide how much to charge for these inapp purchases.
If you have a paid app, you’ll be able to experiment with it but be careful of the image you give
to your potential users. It’s easier to start at a higher price and do price drops than to suddenly
charge twice the price.
The price you can charge people depends on your target audience and your app. Some people
can happily drop $9.99 for an app.
Start Marketing Within Your App
App marketing shouldn’t be an afterthought. Memo should be strong app. The features and all options it provides should be easy to navigate
and manage, files upload should be easy, calendar settings, sharing with other people,
invitations for the app should include gmail, facebook, twitter and other sharing options.
UX
The user experience of your app is critical if you want its success. MEMO should be easy to use
from the very first seconds. Some argue that if your app needs a walkthrough, you blew it. It’s
probably not totally true, but you get the point.
People might not use your app like you’re anticipating (more on that a little further), but you
have to do your best to make it easy for them to use the core features.
Create mockups, try different things and ask the right people for feedback. For your mockups,
you can use tools like Balsamiq, Evolus’ Pencil or the really handy POP iPhone app (and some
dotted paper).
Once you have the first draft, spend a few dollars and ask UX/UI experts for their advice. If you
don’t know any, try reaching out to some through Clarity. Don’t expect them to do all the work
for you (unless you have the money), but you’ll be surprise how much insight a 30 minutes call
can give you.
Design
You need a stunning design. Good design one of the best investments. If your iOS app is relatively basic and you’re short on money, check out if one of the cool
templates at the App Design Vault could be a good fit.
Your design needs to be coherent. This means that the different parts of your app should have
the same feel, and also that any visual asset you’re creating (including your app icon) should be
consistent with your app design.
Details matter. Small things like sounds and how things move give a general good feeling to users and can make a difference.
Whether it’s in terms of user experience, design or your code, Apple appreciates it when you
use the latest. Being the firsts to optimize for iPhone 5 or use Passbook gave several apps
additional exposure.
Make sure your design looks appealing to business people and that it offers full functionalities
and if necessary make sure that new features and updates will not ruin its current customers
experience.
Users retention
If your iPad or iPhone app is great and you market it right, you should get some attention. You
should be able to get it reviewed, get some downloads and put it in people’s hands.
How long people use your app. Do they use it for 30 sec and then uninstall it. Make sure your
app is useful and people can use it for a long time. How different it is from the current apps we
mentioned at the beginning and what make is it unique.
Share mechanisms / Virality aspect All downloads spike eventually wear off. So how we will keep it going?
A lot of app download charts look like this. You need organic growth, too.
Getting in the top charts is hard but doable. It’s much harder to stay there.
In all cases, you’ll have to keep on marketing your app and giving it the attention it deserves.
But it can not be the only way it spreads.
You need users to become your marketers. And how this will happen? Customer experience,
customer service and word to mouth marketing.
You need users to talk to their friends about it Word to mouth marketing. The best marketing
you can get.
You need users to share content by themselves.
That means you have to figure what can be “viral” about your app, allow people to share
content, make good use of social media via Facebook, Open Graph, Twitter, Google+,
Slideshare, Youtube, etc.
Feedback and Customer Engagement
Having happy users is critical to your app success. Having great app ratings (4.5+) and user reviews increases the conversion on your app page.
The more people see that others like your app and are satisfied with it, the more chances you
have that they will try it.
So it happens, you need 2 things:
1. A great app
2. A way to handle any issue users can have with your app so you can make it better
To identify any problems people encounter with your app, you need to be easily reachable. DO
NOT wait until negative app reviews appear to learn about a bug, a needed feature or app
crashes.
Be easy to reach (and have a great app).
Allow users to contact you.
Let them contact you from within the app. Let them contact you from the App Store page (the support URL). Let them contact from your website or through social media. Once they contact you, you need to listen to them. Answer them. Act on what they’re suggesting
(or consider it). Do your best to turn an unhappy or unsatisfied users into someone that
understands there is a person behind the app that can be reached and cares about its users.
Once you’ve dealt successfully with a request or problem, those users will usually be happy to
leave you a great review.
So people can contact you directly from the app, you can let them send you an email or a tweet.
Or you can use an inapp feedback SDK like Appboy.
Measuring your marketing channels’ effectiveness
To market your app, you’re going to try all kinds of things.
You’re going to get people to know about it through many channels. Wouldn’t it be nice to know
which ones are the most effective?
By knowing that, you could decide what’s worth it and what’s not. You could focus on what
brings the most downloads, or even better on what brings the highest revenue.
Tools like Tapstream, Yozio or Distimo’s AppLink let you do just that. For Android apps, Google
Mobile App Analytics can let you know the same thing too.
Ad exchange
If you’re an indie developer or a startup, chances are you have a limited budget.
You probably can’t afford to advertise on mobile applications where users are likely to be
interested in your app too.
A service like TapForTap will let you do free tap exchange: you simply trade clicks with other
app developers. You show ads for other apps, earn credits and spend those credits for your
own app.
If you don’t mind the ad banner (you could have an inapp purchase that includes its removal)
then it can be a good way to spread the word about your app.
Build Your App’s Online Presence
You can’t rely only on the App Store page. You need people to find out about your iPad or
iPhone app on the web. You need a place to refer people to (bloggers, journalists, strangers).
And you need to build a community around your application.
That means having at least a website (and probably a blog) and using the main social media
platforms.
Website and blog Not only do you need a website (or at least a page) for your app, but you need to create it as
soon as possible.
You’ll need one eventually for support and branding, so you might as well use it prelaunch.
Your app website should evolve. You can start with a landing page and a mailing list subscription form, then add a blog, then add download links and eventually add testimonials and
great user reviews.
Kissmetrics gets potential users’ emails, learns about them and their needs (MyAnalytics).
So as soon as you have your app name, its concept and a few screenshots designs you should
go ahead and create your app website.
Key elements for your app website
Your app website is the place where you can show your app in its best light and pitch it to
visitors, and where you can really explain the problem(s) you’re solving.
You want it to be sexy, easy to scan and read.
There are several elements you need to include :
App name and app icon
Devices on which the app is available (with app screenshots inside or a video capture of
the app). Video is a must anyway. So you can promote it on YouTube, Vimeo and
others.
App pitch: a short sentence explaining what your app is and why it’s a must have
benefits of using MEMO and what the users will benefit from it saving time, documents
share, meeting administration, mails.
Badges of the mobile app stores where the app can be downloaded (the latest ones)
Call To Action: mailinglist subscription form before app launch; download button(s) after
App promotional video: the quickest way for someone to initially assess your app
Social proof elements (once app is released): testimonials, user reviews, awards won,
Apple features, etc.
Key benefits and screenshots: should explain in more details what value your app brings
and show its main screenshots
Contact/Support info: make yourself easily reachable to both bloggers and users. Use
also your social media channels to be reached and monitor daily the channels you use
Facebook, Twitter, email, chat support if you have, the app providers, etc..
Social Media info: links to your social media accounts, Facebook Like button (to your
page or your app), Tweet button.
Press Kit: you might think it’s outdated, but you still need one
Links to your other apps (if you have others, and if relevant to your app audience)
Create a Blog and start posting about your app features, benefits for business people and useful
content about other interesting business apps. Blog is great to:
Engage users by sharing your app’s building process, designs.
Keep them in the loop about what’s happening: launch, app updates, new features.
Share great content about the niche your app is in, your mission, or teach people
something: a productivity app could have a blog with tips on being more productive and
a football app about major football news, players, etc.
The more content you share, the more visibility your app can get. If you do it right.
Copywriting
It’s a good thing to have a website and a blog for your app.
But if your copy sucks, then it won’t help much. If your app pitch is 10 sentences long, people won’t bother reading it. If your blog posts are full
of typos and boring, you won’t engage people, and you probably won’t turn visitors into
customers.
In the same fashion, if the copy of the description on your app store page turn people away then
you won’t make your app a success. Write stories about the development of the app, how the
name was chosen, what people it is created about, how they will benefit from using it, how it
works. Other useful apps that will save time and money to business people. Create your blog as
it is made as service blog, not like spam.
You need to make people want your app. You might be awesome at coding and designing an app. You also have to get better at
marketing and copywriting.
Inbound Marketing / Content Marketing
Yes, you need to do some App Store Optimization.
But you also need people to find you on the web. You can’t depend only on the App Store as your sole marketing channel.
And forget about web directories and paying people for links. You need to start building and
sharing interesting content so people get to know and find you.
I know, it’s easier said than done. And sometimes it’s hard to know if it’s working (it does take
time) or what’s working. Remember what I said earlier about measuring your marketing’s
effectiveness? That’s what it’s for.
Give it some time, it won’t happen overnight.
If you plan on building several apps for the same niche, content marketing is a great way to go.
All the content you create can potentially benefit any of those apps! And when Apple changes
its App Store again, you won’t suffer as much even if things don’t go your way.
By creating and sharing great content you’re also showing there’s a person/team behind the
app, as well as building trust.
The right call to action
Once your app is released, you want your app website’s visitors to download it.
Don’t make them look for those download buttons!
Display a visible call to action. Insert the app store badges (they got better with time), and consider adding another one. If it
makes sense, why not using new services available like app distribution via SMS or sending
download links directly to people’s phone?
If your app is not ready yet, then your call to action is the subscription button to your app email
list.
The money is in the list
App developers still don’t use mailing lists enough.
Someone signing up for your email newsletter is someone you’re going to be able to reach
easily, and engage. As long as they remain subscribed they give you the right to reach them directly in their inbox. Tweets, Facebook statuses, or any other social media platforms can be useful. But the best way
to make sure someone receives an information is still using an email. It’s your job to choose the
right subject lines and tell the right thing so they keep opening them.
Although your email list is still useful postlaunch (put a form on your website and blog), it’s
prelaunch that it will have the more interest.
Before launch, put a subscription form on your app website and make it the most obvious thing
on the page (see call to action above).
Here are a couple ways you can use your email newsletter:
Gauging the interest people have in your app (no sign ups at all? Maybe something is
wrong)
Keep people informed about when your app is launching. Don’t forget to mention again
what your app does, so they can remember you.
Asking people for feedback
Letting people know about a crowdfunding campaign
Asking people to vote for your app for an award or a contest
Letting people know about great news and milestones
Once you got your newsletter going, keep sending email regularly (but not too often) so people
don’t forget about you. Use services like Mailchimp and Aweber to send it.
App Store Affiliation
You know it, Apple (and Google) takes its share (30%) on each app you sell or inapp purchase
you generate.
It kinda sucks, but you can’t do anything about it. And they also let you distribute your product
on their store.
No matter how you feel about this, I’m sure you don’t want to pass on the opportunity to get an additional 5%. And not only when someone buys your app, but also when they buy anything
during the following 72 hours on the iTunes store (as long as they don’t click on another affiliate
link).
Now the thing is, you don’t contract directly with Apple but with affiliates, the major ones being
LinkShare (US, Canada and Mexico), Tradedoubler (Europe & Brazil) and DGM Pro (Australia &
NewZealand).
That means you have to contract with all of these affiliate companies if you don’t want to miss
out on your 5%. Fortunately, Georiot has a solution for you (in exchange for 15% of your 5%).
Once you’re affiliated with all 3 companies, you create an account on Georiot. They give you a
Georiot link for each app, which automatically redirect users to the right App Store so you can
get your money. That way, you don’t have to ask yourself which link you should be using.
Want to learn more? Check out this blog post and the Georiot website. The only thing you want
to consider is if you’re going to be able to combine this with the way you track the sources of
your downloads.
Social Media Channels Most of MEMO’s app promotion will occur on the web and mobile.
No matter how you feel about social media, you have to get started on it. Create a twitter account if you don’t have one already, and consider creating a “pro” Facebook account.
Once that’s done, start using it. Follow/Like people and pages that talk about iPhone app
development, app marketing , great apps, etc. Get to know who is who, who has influence and
who shares interesting content you can learn from.
Learn. Share the good stuff, so others start following you too. Interact with others and engage in
discussions whenever you feel you can bring value.
On Facebook, you can join groups like App Business Entrepreneurs orApp Entrepreneurs and
Marketers where you’ll meet other indie devs and companies and share learned lessons.
And keep at it.
Depending on your app, building your online presence on social media sites like Reddit,
Pinterest, Instagram or Vine can make sense too. Linkedin is a good option as well if you want
to develop some business related contacts and to offer it to businesses.
I mentioned Twitter earlier when talking about building your online presence.
A Twitter account for your app can also make a lot of sense. A lot of early adopters use Twitter, and it’s a great platform to interact with them. You can use Twitter to share great content on your niche (whether yours or others’), your app
news, or even for support (check out how Just Landed does it).
You can also use Twitter to reach out to journalists and bloggers. It won’t always work
(especially if they don’t know you) and sometimes it’s better to do it with your personal account,
but a tweet with a promo video can be pretty powerful.
A Twitter group like IDRTG (Indie Developers ReTweet Group) can help you reach even more
people when you have content other developers should be interested in and major news to
announce.
To optimize the time you spend sharing content on Twitter (or Facebook), use Buffer to queue
up your outgoing tweets and automatically post them at optimized times. It even gives you
useful analytics.
You can also use a tool like HootSuite to create lists corresponding to search queries: that way
you can find discussions you can jump into by knowing when others are talking about your app
or mentioning important keywords. Or Retweet what’s worth it.
Bring value and thank people for their comments and shares.
Depending on your app and your target audience, a Facebook page can make a lot of sense
too.
If you plan to share videos, photos, or longer texts then Facebook is to consider. In all cases,
you should create it and save the name.
A Facebook page can be a great way to engage your users and potential users. You can ask
them what they think of your designs, questions about what they’d like to see in your app, you
can share the good news, etc. Pretty much the same things you can do through your email list
but status by status.
Don’t make it only about your app, though. Not promotional only. Chances are people will get
annoyed and stop following you if your Facebook page is one giant ad.
Facebook posts: Blog articles, app news, new features, videos, presentation share from
Slideshare.
Post on Facebook groups: Share info about the app, videos. Try to make it to look like not spam
but mostly like a useful information that they will benefit from.
Business Groups
https://www.facebook.com/groups/BusinessClassifiedsOnLine/
https://www.facebook.com/groups/580474132010090/
https://www.facebook.com/groups/210178792472585/
https://www.facebook.com/groups/Businessconectionsuk/
https://www.facebook.com/groups/281310178639425/
https://www.facebook.com/groups/biaForum/
https://www.facebook.com/groups/BusinesNetworkingAustralia/
https://www.facebook.com/groups/BMLasVegas2014/
https://www.facebook.com/groups/FLPLTS/
https://www.facebook.com/groups/195226407269647/
https://www.facebook.com/groups/SmallBusinessSpotlight/
https://www.facebook.com/groups/511898278848262/
https://www.facebook.com/groups/USUKCANADABusinessOpportunities/
https://www.facebook.com/groups/334334826591563/
https://www.facebook.com/groups/UKUSCANADABusinesses/
Identify ore business groups to post in!
Apple iOs groups
https://www.facebook.com/groups/apple.entusiaster/
https://www.facebook.com/groups/iPhone6.Italia/
https://www.facebook.com/groups/applefansdeutschland/
https://www.facebook.com/groups/fansapplemania/
https://www.facebook.com/groups/appleazerbaycanailesi/
https://www.facebook.com/groups/applesupportpolska/
https://www.facebook.com/groups/554267827919245/
https://www.facebook.com/groups/1503426669895630/
https://www.facebook.com/groups/AndroidAndIosApps/
https://www.facebook.com/groups/smartapps90/
https://www.facebook.com/groups/119608934726619/
https://www.facebook.com/groups/923774791026952/?ref=br_rs
https://www.facebook.com/groups/923774791026952/
Google +
Here we need to start adding people who are business oriented and to start posting and G+ communities. Share also info that you share on Facebook and the other social media channels. This will help with the optimization. Be creative, add people and companies which match your target audience and criteria business people, students. Google + app communities https://plus.google.com/u/0/communities/104033636299524605316 https://plus.google.com/u/0/communities/109516501352948334965 https://plus.google.com/u/0/communities/113826880340152714616 https://plus.google.com/u/0/communities/107047731077747818341 https://plus.google.com/u/0/communities/118024477713338508558 https://plus.google.com/u/0/communities/111640439000100491329 https://plus.google.com/u/0/communities/103080162762503986347 https://plus.google.com/u/0/communities/104438674681568563730 https://plus.google.com/u/0/communities/100900106670985806840 https://plus.google.com/u/0/communities/110504841523333558932
Linkedin is great platform to reach business partners. I think you can contact businesses and offer to install your app on the business smartphones so all employees can manage their
meetings and share files for them using MEMO!
Also it is good to identify Linkedin groups and post them about your app. Articles from your blog,
researches. Ask for feedback from fellow developers and research. Linkedin is great to build
professional relationships and to attract some business clients.
Linkedin groups
https://www.linkedin.com/grps?home=&gid=3757680&trk=anet_ug_hm
https://www.linkedin.com/grps?home=&gid=8107633&trk=anet_ug_hm
https://www.linkedin.com/grps?home=&gid=139664&trk=anet_ug_hm
https://www.linkedin.com/grps?home=&gid=1277097&trk=anet_ug_hm
https://www.linkedin.com/grp/home?gid=1144987
https://www.linkedin.com/grps?home=&gid=8160434&trk=anet_ug_hm
https://www.linkedin.com/grp/home?gid=1898242
https://www.linkedin.com/grp/home?gid=4733823
https://www.linkedin.com/grps?home=&gid=81209&trk=anet_ug_hm
https://www.linkedin.com/grp/home?gid=1894005
Marketing Your App With Video YouTube and Vimeo
Video is one of the most powerful ways to get your message across about your app. You might
think we’re biased, but we’re definitely not the only ones saying it.
Done right, a demo video for your app can bring you several marketing benefits.
It can help you boost your app visibility, increase user engagement and retention, and get more (qualified) downloads. And that’s without mentioning branding and SEO benefits. People are highly solicited nowadays, and they don’t have time to download each app they hear
or read about. This is true for smartphone users and bloggers/journalists alike.
A demo video allows you to show in a very short time what your app is all about. It sounds cliché but it’s true: if a picture is worth a thousand words, imagine what a video can achieve. Here are a few tips to produce an efficient demo video:
Consider your audience. Keep your app target audience in mind at all times when creating your script and video. Business people, students, young entrepreneurs.
Write a script. This will save you tons of time and will allow you to make sure the message you convey is the right one. Just like for your website, don’t hesitate to get
feedback on your script (before getting started on your video). If you can, try to bring him
some emotion and story telling.
Make it short (between 20 seconds and 1 minute). 1 minute top. You might be tempted to show every feature of your app, but the truth is people won’t take the time to watch
your 3mn video.
Focus on the benefits and and added value of your app. Focus on what makes your app unique and worth downloading. Avoid boring and keep things dynamic. Show
Memo’s features.
Make it efficient. Your goal is to show what your app is all about, but you also want people to remember it and be able to download it. Make sure you display your app
name, icon and a call to action inviting viewers to download the app on the mobile app
stores. Displaying your website address helps, too.
Keep it simple. If you’re not a video expert, it’s safer to keep it simple so don’t use crazy cheaplooking effects or complicated scenario. A simple structure like intro > core
feature(s) > outro is most likely enough.
Some mobile app stores (Google Play, Amazon) have been allowing you to add a video to your
app page for a while. And now it’s coming to the App Store as well with iOS 8!
You can (and should) also use your video on your app website, in your public relations efforts,
when marketing on social media or even at events and tradeshows.
After actually trying your app, people watching your app video is the next best thing that can
happen. Make the most out of it. Create channels for MEMO on Youtube, Vimeo.
Choose The Right Promotion Campaigns
Playing with your app price and making promotions is a good way to boost your app downloads
and hopefully increase your revenue.
There are a couple things you can do by yourself so that people notice the price change of your app (and some robots pick it up), but the more effective way to boost downloads is by far using a third party who specializes in app download boosts. This will rarely be free (although it can happen). And sometimes it will be expensive. But many of these app discovery apps have millions of users, and being featured (a push to
their users) can give a great visibility boost to your app.
If your app has all we talked about here, then you might not only make it to the top charts (in
some countries at least) but also stay in there for a while.
A few services you might want to take a look at: Appgratis, Appsfire, Free App A Day,
FreeMyApps, etc. More on this page.
Loyalty Program One should be developed for the customers and the employees as well Process strategy
Your process strategy is concerned with the planning, development, implementation, documentation and review of the systems that help you achieve the other aspects of your marketing strategy. If you have the right processes you’ll have the right product, in the right quantity to the right place at the right time. Priorities, responsibilities and timeframes (what/who/ when) Assign responsibilities to yourself and staff to make sure your strategy gets implemented. Make sure you set timelines so that everyone knows when action points need to be achieved. 6. Budgets and Controls Sales, expenses and marketing budgets tools for review Contingency plans and risk management The Budget should be developed by you based on the market situation and what needs to be done first. I suggest you spend most of your marketing budget on the online activities Sales SEO about $800/ month, Facebook and Linkedin advertising about $200/ month, SMM and Content Marketing $300/ month . For building fan base, create a buzz about MEMO Facebook ad To create a buzz and attract attention to the app. We will test the market in New York City and Boston Massachusets. Targeting men and women 2545 years old students, small business owners, entrepreneurs, start up businesses, working from home, freelancers, interested in smart phones, IOS, Iphones. Out of 14 000 000 people the target audience is 450 000. The daily budget is set to $10 which will give you between 10002700 people to reach daily.
After testing the market and see the results page likes, app downloads you can test other markets India, Europe, more cities in the States Los Angeles, San Francisco, Dallas major
cities. Europe Germany, UK, France. China is great market as well. But do not spend all your money on facebook ads.