Impact of Effective advertisement mode in

Marketing

GROUP MEMBERS• ANKITA SRIVASTAVA• AYUSHI SRIVASTAVA• HRISHIKESH PANDEY• RAVIKANT• SHIVAM SINGH• SONALI MISHRA

INRODUCTION• In an aggressive business situation, advertising plays an

important role in communicating with customers.• Advertising is a "non- personal paid message of

commercial significance about a product, service or company made to a market by an identified sponsor.

• five major decisions commonly referred as 5M’s (mission, money message, media and measurement) of advertising.

TYPES OF ADVERTISING• Product Advertising: It is used by business government

organization and private non-business organizations to promote the uses features, images and benefits of their services and products.

• Institutional Advertising: It is designed to create a proper attitude towards the sellers to build company image or goodwill rather than to sell specific product or service. Its assignment is to make friends for the institution or organization.

• Other Types: i) Consumer advertising ii) Comparative advertising iii) Reminder advertising iv) Reinforcement advertising

Media of Advertising

• Television• Internet • Movies• Posters, Banners• Newspapers• Wall Paintings

EFFECTIVE ADVERTISING

Marketing the ‘YouTube’ Way

To understand Internet advertising and development of alternative mediaYouTube.com was a video sharing Web site where users could

upload, share and watch videos for free. In less than 2 years of its existence, YouTube ranked amongst the Web's top 50 sites and had 16 million daily viewers. By August 2006, it had the highest market share in the free video sharing Web site category. YouTube had introduced two new advertising avenues named 'Brand Channels' and 'Participatory Video Ads' to encash its huge audience base and soaring popularity. But at the same time, YouTube's success story seemed to be eclipsed by allegations of copyright violations for the non-permissible content posted on its Web site. YouTube also faced a challenge to maintain its rapid paced growth and competition from other emerging me-too kind of startups. In October 2006, Google announced the acquisition of YouTube for $1.65 billion in stock-for transaction.

RESEARCH METHODOLOGYQUESTIONNIRE METHOD

44%

50%

6%

Classification according to age

11-20 yrs

21-40 yrs

41-60 yrs 60%

40%

Classification according to

male

female

below ma-tric

matric graduate post graduate

010203040506070

Perc

enta

ge

30%

4%2%

64%

How fequently you view ads

once a day

twice a day

more than twice

no regular

96%

4%

Do you like watching advertisements?

yes

no

84%

8%4% 4%

through which media you have seen it ?

TV

newspaper

magazine

others

10%

20%

30%

40%

How many types of advertisement you preferrd

1

2

3

4

60%14%

14%

12%

Why do you like the advertisement

theme

film star

good music

other reasons

46%

34%

20%

Do you think that the advertisement has forced you to consume product more ?

yes no

cannot say

100%

Which media is presently the advertisement more effective

TV

newspaper

magazine

others

28%

68%

4%

Do you think the advertisement is necessary for any product

Necessary

Ver necessary

Cannot say

Edu

catio

n

Liki

ng

Sta

ndar

d of

Li..

.

Leve

l of D

eve.

..

01020304050 40

20 20 20

%ag

e

REASONS FOR DIFFERENCE OF ADVERTISEMENT EFFECTIVENESS

Yes No Cannt say0

20

40

60

80

100

120

96

2 2

OPENION NECESSITY OF EFFECTIVE ADVERTISING IN MAR-KETING

For company For em-ployees

For cus-tomers

None of these 0

10

20

30

40

50

60

70

8068

2

30

0

Users for effective advertising

FINDINGSAfter going through the whole project and the collected data, we found that:

• 84% of the respondents said that TV is the most effective media of advertisement.

• 60% of the respondents said that they like the advertisement of any product because of its theme whereas, 14% said that they like celebrities in advertisement.

• Majority of respondents are of the view that advertisement is very necessary for any product.

• Majority of respondents sees the advertisement of the any product they like most.

• Majority of the respondents like advertisement by television of any product.

CONCLUSION• An attempt is made through this

research paper to review various studies on advertisement effectiveness and identify a range of measures used in context of a specific media

• At last we conclude that majority of the respondents said that TV is the most effective media for advertisement of any product and the celebrities are key factors in the effectiveness of advertisement in Marketing.