marketing/piackutatás egykor és ma (prezentáció), 2012
TRANSCRIPT
-
7/31/2019 Marketing/piackutats egykor s ma (prezentci), 2012
1/12
Wkze Bapo Ikalnfek=Ikpcb|oea.xokjcr|k|z
baycnp z ik
Xokjcr|k|z Bifcekx@rlkxbz|& 08;0% meorz ;0%
-
7/31/2019 Marketing/piackutats egykor s ma (prezentci), 2012
2/12
G`` anelnfk|nc k} eebxokfckfni ckxjze
K ikpcb|oea z k xokjcr|k|z edeydzcnp)o z iko mbffbi}mb bfifb|oz aykcnpfk|o ibac}bf|z`be3
K ikpcb|oea|rlzdbfyb z z}bpbxb
k wffkfk|o p|cbc
c}||3 K |rlz ioe| gbfozibp|
z bfozibp| p|c%
-
7/31/2019 Marketing/piackutats egykor s ma (prezentci), 2012
3/12
K ikpcb|oea edeymbffbi}mb baycnp
C]A] Xokjcr|k| z}kcak}k|3 \bpwr|kz|z wz% ikpcb|oea3 Cnixfbt& c}ak}lkza|ke kfkx
xokjz}biffb| z gofn}gok3 Ikcpn z iocpn ilz}bp|ke zbz}c}pbelz}bp3 Z|pk|aok z |kc|ock z|`%3 Rk% ekayne znc
gfpbp|bfib}z
z pnzz} aykcnpfk|$ikpcb|oea 9 pbcfi&9 xokjcr|k|z z|`%/
Wffkfk|o wozz}kmbf}zbc
-
7/31/2019 Marketing/piackutats egykor s ma (prezentci), 2012
4/12
K xokjcr|k|z edeymbffbi}mb baycnp
Cw}o jznlkz}bp& pozo bfwpznc3
Lb= cbwz xpngo z}kcbi`bp3
\nw``= c}o ilz}bpbc&z|poarf}z& |`fkz}bpcbz}|z&
p|cbfzbc z|`%
Cb}lb|fbabzxpb}be|joc z|`%
-
7/31/2019 Marketing/piackutats egykor s ma (prezentci), 2012
5/12
z io |p|e| k |`` ioe|
Jzkc jiz}kwkc`ke= pozo ak}lkzao z xnfo|ocko wf|n}znc3
\bjdenfaoko pn``kez3
O\& b)ak}lkza& oegnpijo)dza3 Ibawf|n}n|| z gnfykik|nzke wf|n}
cpeyb}b|3
Eb|qnpcoea3
\bfbgeok3 Z|`%
-
7/31/2019 Marketing/piackutats egykor s ma (prezentci), 2012
6/12
K ikpcb|oea edeymbffbi}mb ik
Z}inz eff loz}joxfek& xflrf=cbpbzikpcb|oea& klk|`}oz)ikpcb|oea&nefoeb ikpcb|oea& |bfbxfzikpcb|oea&ckxjznfk|o ikpcb|oea z|`%3
Lb ik oz znc k xpn`fik& ioelbeco p|dn}}& z|= f|weyxcza)z}bp nc|k|z3
Ik oz znc k |rlniey|kfke gfpbp|bfib}z&gfpb ikaykp}z oz& xf= jznlkgbaywbp& off%k} nefoeb ikpcb|oea& k ckxjznfk|o ikpcb|oea&JPI z|`% gbfgnaznc%
-
7/31/2019 Marketing/piackutats egykor s ma (prezentci), 2012
7/12
K ikpcb|oeacniireocjopfedey anelnfk|
Dzcnp= Jox| kjox`nf|`f& wkay=Ioelbe z}oe|be& z}oe|bioelbe z|`%3
Cz``= |bkzbppbcfinc& iz}o&
K\F ) @\F z|`3 Ik= wprzikpcb|oea&
eik pbcfi z|`%3 z kiocnp k
cniireocjo z kwzpfz k}nenz olbm=nefoeb wzpfz& PGOLz [P clnzp|cbz|z z|`%
-
7/31/2019 Marketing/piackutats egykor s ma (prezentci), 2012
8/12
K xokjcr|k|z edeymbffbi}mb ik
Z}oe|b ioelbe axo|inak|zzkf& |kfe|fzanzke oz& zgfpbp|bfib}db|be3
Ioe|dk ebi fbeeebcbayzabzbe p|bfib}db|kfkxbfwbc& znc k ccfbp&dn}} ebi p| z}kcbi`bp3
Zkm|nz gbfgnaznc& xflrf=pbxpb}be|k|owo|z fk}ep|bfib}wb& cwkfo|k|w zcwke|o|k|w cr|k|zncmbffbi}o zz}binzwk&z}i|axbz |inak|zncpnzz} aykcnpfk|ko z|`%
-
7/31/2019 Marketing/piackutats egykor s ma (prezentci), 2012
9/12
K ikpcb|oea|rlz dbfyb zz}bpbxb
K ikpcb|oea|rlz ioe| p|cwffkfk|o kc|wkce| gnadk| gbf3 Bwolbejok& dnay mf
cnewbp|fdk|& zdkz}enz|dk| |rlz|cb efcf
k wffkfk|nc ebi cxbzbcol`be pbkafeo& z pbfbwezwfkz}nck| kleo& lb wz% p|c)ibebl}zibe|3
K gnfykik|nzke wf|n}cpeyb}b|o kfckfik}cnlzdn}&k wffkfk|o z|pk|aokcokfkc|zdn}& k} nxbpk|wgbfklk|nc ibawkfz|zdn}zbi efcf}db| k ibagbfbfz}oe| |rlz%
-
7/31/2019 Marketing/piackutats egykor s ma (prezentci), 2012
10/12
-
7/31/2019 Marketing/piackutats egykor s ma (prezentci), 2012
11/12
zz}ba} anelnfk|nc
K ikpcb|oea z k )|rlz gne|nzza|z}inz bzb|`be ia ik oz jzkc
mbfz}z}oe|be ozibpoc bf $z ebi jzkck ak}lfcnl z}bpwb}b|bcpb oak}
b}+/3 K $ikpcb|oea/|rlz k
dk}ko aykcnpfk|`ke
zncckf oec`` k gbfoz)ibp|& ioe| k} bfozibp|p|cck|bapo`k |kp|n}oc3
Mkwkzfk|= ekayn`` zz}bgnaz z
bayiz bfozibpzb zba|db|
-
7/31/2019 Marketing/piackutats egykor s ma (prezentci), 2012
12/12
Cz}ei k goaybfib|+
Wkze Bapo Ikalnfek&XdL& ey% bay% lnjbezwbapoikalnfek%`fnazxn|%jni