marketing yourself using social media mandy gross communications services manager
TRANSCRIPT
Marketing Yourself
Using Social Media
Mandy GrossCommunications Services Manager
About MeO B.S., Ag
Communications/ANSI, OSU – 2000
O M.S., Ag Communications, OSU – 2006
O Arizona Farm Bureau – 2000-2002
O Ag Communications Services, OSU – 2002-2003
O FAPC, OSU – 2003-present
Social Media Revolution 2015
https://www.youtube.com/watch?v=0eUeL3n7fDs
Most Popular Social Networking Sites
1. Facebook2. Twitter3. LinkedIn4. Pinterest5. Google Plus+6. Tumblr7. Instagram8. VK9. Flickr10. Vine
10 Ways to Promote Yourself
O Be yourself.O Keep it short,
sweet and awesome.
O Don’t just link.O Dress it up with
multimedia.O Follow.O Use email
signature.
O Tag people in your posts.
O Create a website/blog.
O Create once and post everywhere.
O Post regularly, but don’t over post.
Promote Yourself without Promoting Yourself
O Join Facebook Groups.O Share your story.
O Post to a Facebook Group.O Turn it into a blog post.
O Be of service.O Answer people’s questions on social
networks.O Pay it forward.
O Ask for feedback.
Social Marketing No-No’s
O Having dead pages.O Build it, and they will come.O Combining business and personal.O Not managing your social networks.O Flooding the market.O It’s all about you.O Too much spam.O Link, link, link.O Text, text, text.
Social Media EtiquetteO Please and thank you.O Be positive and encouraging.O Don’t be too quick to judge.O Be respectful.O Be personable.O Be patient.O Follow rules on groups.O Watch what you post.O Add a profile picture.O Don’t be too quick to react.
#hashtagsO A word or phrase
preceded by a hash or pound sign and used to identify messages on a specific topic.
O Started on Twitter, but was not an original Twitter function.O 2009 - #flight1549 –
Plane landed in Hudson River.
Promote yourself using #hashtags
O Don’t use too many hashtag key words.O #careertechsummerconference2015O Keep short and sweet.
O Stay on topic.O Use relevant hashtags.O Trending topics.
O Easy does it on frequency.O Don’t have to use a hashtag on every post.
O Easy does it on number.O Too many in one post will scare people!
Listen, Listen, ListenO What to listen
for:O ComplaintsO ComplimentsO QuestionsO Leads and
inquiriesO Opportunity
conversationsO Spot the
trends.
Social MediaMonitoring Tools
O Google Alerts – Set up alerts using keyword or phrase, and notifies you via email when keyword or phrase is used.
O Social Mention –Learn about brand mentions and interaction in digest format.
O Topsy – Search engine that monitors brand mentions across the web with a focus on social insights.
O Hootsuite – Dashboard to see your social media platforms in one place.
O PinAlerts – Monitors links to pins from your website and notifies you via email when someone pins from your site.
Lessons LearnedO Social media is
constantly changing.O Don’t expect too much.O Failure is the best teacher
and a part of success.O Engage your audience.O Reaching your goals take
time and experimentation.O Be human.O Ask …O Share what you love.
O News, current events, prizes, apologies and thanks.
Questions?O Marketing with Social Media Training
O September 10, 2015O More information, visit www.fapc.biz.
Mandy Gross405-744-0442