Marketing YourselfSuccessfully

Q + S = M

[Qualifications + Salesmanship = Marketability]

CorporatePedigree

Education

Stability

Results &Accomplishments

Job TitlesAttitude/Image

InterviewingBranding

Packaging

Marketing

Q + S = M

Are you creating new

opportunities?

Should everybody allocate their time according to these

statistics?

Do you have a plan?

(even a crummy plan is better than no plan at all…)

158 resume submissions.First solid lead after 33 days.

12 phone interviews.23 live interviews.

Six job offers.

[now that’s a marketing plan!]

Channel #1: Job Boards[Did you know 3 sites alone contain 95% of the openings out there?]

The “Holy Trinity” of Job Boards

www.indeed.comwww.simplyhired.com

www.craigslist.com

Tips on Using Job Boards Use Boolean syntax for precision

Data mine for company targets, not just job leads Save your searches as automatic alerts

Study each ad carefully for clues to the “backstory” Send an e-mail note, not a full cover letter

Use the “Trends” tool to identify hot credentials Be done by 9am each day with this part of the process

Channel #2: Recruiters[The key question: are you recruitable?]

Tips on Finding Recruiters

www.searchfirm.com(shallow, but free)

www.searchselectonline.com(deep, but costs money)

www.linkedin.com(time-consuming, but extremely current)

Tips on Working With Recruiters Know the different types

Ask them whether you are “fee eligible” Keep in touch, but don’t pester them

Work with as many good ones as you can find Ask them not to distribute your resume wantonly

Be a long-term resource for them Let them help you land the job

Don’t do an “end around” to the hiring manager

Are you creating new

opportunities?

while everybody elseIs duking it out

Chasing Leads

now let’s talk about

Creating Opportunities

Channel #3: Networking[sadly, the most misunderstood avenue of all]

Having coffee isNOT networking

Attending events isNOT networking

Hanging out with friends isNOT networking

Surfing social media sites isNOT networking

[So just what theheck is networking?]

“I’m really busy for the next fewweeks, but I’ve got five minutes right

now. What can I help you with?”

Tips on Networking Have a killer elevator pitch

Manage your “social capital” religiously Touch base with each contact at least monthly

Educate people on how best to refer you Recognize the signs of a brush-off

Think reciprocally; don’t be a schmuck Aim for at least a 1:1 ratio in generating referrals

Close the loop with people Master the use of LinkedIn.com

Trust Me.There’s nothing more useful for

getting good networking results thanto compile a list of the

Top 20-30 CompaniesYou Most Want to

Work For

Channel #4: Direct Marketing[when else fails, pitch yourself!]

Targetmarketing

works.

While sending out resumes blindly is a waste of effort, there’s always a market for the right value proposition, delivered to the right decision-maker,at the right moment in time…

[even for job hunters]

Are you creating new

opportunities?

[500+ employees] [1-500 employees]1,500 ???

Great Sources of Company Data

www.zoominfo.comwww.jigsaw.com

www.linkedin.comwww.googlemaps.comwww.seattle24x7.comwww.tradevibes.com

www.washingtontechnology.org

Tips on Direct Marketing Sell solutions, not qualifications

Leverage your most effective communication style Consider leading with a question

Don’t attach a resume Show them you’ve done your homework

Focus on getting a meeting, not closing the sale

Attitude… Are you acting like you deserve a great job? If so,

knock it off.

Are you coming across like a winner who is in control of

your own destiny?

Are you tending to talk more about your past or about

your bright future?

Is your job search reflecting the strengths you claim to

have as a professional?

Are you taking active steps to keep your skills sharp and

maintain peak marketability?

Are you getting out of your comfort zone regularly?

[is almost everything]

Lifelong Career Management[lather : rinse : repeat]

Tips for Ongoing Career Health Wrap up your job search appropriately

Capture key lessons learned Keep running track of your accomplishments

Update your LinkedIn profile Maintain touch with key contacts at least quarterly

Consider hosting a signature annual event Monitor job leads to ensure you stay marketable

Always have a backup/contingency plan Pay it forward and help others

Are you creating new

opportunities?

www.career-horizons.com

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