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Marketing Yourself as a Professional Brian Elswick

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Marketing Yourself as a Professional

Brian Elswick

2Confidential and proprietary. Not for distribution except to authorized persons.

What comprises a personal brand?

1. Appropriate Online Presence

2. A professional photo

3. Elevator pitch

4. Your strengths & weaknesses

5. Who you connect with and

engage with

6. Punctuality, preparedness,

purposefulness

3Confidential and proprietary. Not for distribution except to authorized persons.

1. Appropriate Online Presence• The most important (besides in

person) presence you can have

• 80% of people will search you when they hear your name in a professional setting

Confidential and proprietary. Not for distribution except to authorized persons.

An example of an appropriate online presence

Confidential and proprietary. Not for distribution except to authorized persons.

2. A Professional PhotoRepresents: • Who you are• Your confidence level• How well mannered you are• How much effort you put into

things

Confidential and proprietary. Not for distribution except to authorized persons.

2. A Professional Photo

7Confidential and proprietary. Not for distribution except to authorized persons.

Deciding which photo to use

8Confidential and proprietary. Not for distribution except to authorized persons.

9Confidential and proprietary. Not for distribution except to authorized persons.

3. Elevator Pitch

What you want someone to know about you within the first 30-60 seconds of knowing you

“What makes you you”

Confidential and proprietary. Not for distribution except to authorized persons.

An example of anelevator pitch

11Confidential and proprietary. Not for distribution except to authorized persons.

4. Strengths & Weaknesses

Past Experience

Skills that other people

endorse you for

Skills that you’re confident

What you do well in your

professional life

Confidential and proprietary. Not for distribution except to authorized persons.

How to display your strengths & weaknesses

Confidential and proprietary. Not for distribution except to authorized persons.

How to display your strengths & weaknesses

Confidential and proprietary. Not for distribution except to authorized persons.

5. Networking• Who you’ve connected with on

a professional level

• Important connections you’ve made

• Online connections are as important as real life connections

Confidential and proprietary. Not for distribution except to authorized persons.

Show off your connections

Confidential and proprietary. Not for distribution except to authorized persons.

6. Punctuality, Preparedness, & Purposefulness

Be On Time

Be Prepared

Spell-Check

Be Confident

Act with a purpose

Confidential and proprietary. Not for distribution except to authorized persons.

6. Punctuality, Preparedness, & Purposefulness

18Confidential and proprietary. Not for distribution except to authorized persons.

What’s the connection?

• Your online brand should compliment your personal brand

• All of these things make up your personal brand:• Being present• Appearing professional• Sharing what makes you you• What you’re an expert in• Your connections• Purposefulness

Confidential and proprietary. Not for distribution except to authorized persons.

Sam Snider

Donna Cinnella

Tiffany Torson

Christy Salgado

Valerie Bennett

Panel of Professionals

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