marketing your shop beyond facebook

7/31/2019 Marketing Your Shop Beyond Facebook

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Marketing Your Shop

Beyond FacebookPinterest, Twitter & E-mails


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About Ondango

Ondango is a beautifully designed shopping system that helps you sell your

products on your Facebook page, by leveraging Facebooks viral features.

Sell your products directly on your Facebook page and

complete the transaction within Facebook.

Engage your fans with fan-only promotions, Daily Deals

and Product discounts.

Increase your reach on the worlds biggest social network

and use viral features to spread the word.

Monetize your Facebook presence through this additional

sales channel & turn fans into customers.

About the Author

Carolin Schlenther is a Social Scientist with Customer

Service experience. She has a Masters in Social Research

Methods and is currently filling the position of Manager

Customer Experience at Ondango.


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Reaching a wide audience is important for every marketing effort, especially if

you cannot just open your shops doors and get passers-by to pop in, as in the

brick-and-mortar world. For your Facebook shop you can use the social plugins

available to you via Ondango to market your products on as well as beyond

Facebook. The Pin it and Tweet options allow you to quickly and easily expand

your reach into other social networks at the click of a button. The Share link

feature provides easy access to each products URL and the possibility to use

them in your regular e-mail newsletter, on your blog or your regular website.

Read on to find out how to make Pinterest, Twitter and E-mail strategies workfor your Facebook Shop.

Introduction

How to utilize Pinterest and appeal to your customers visual sense.

How to make Twitter your marketing partner and help you connect.

How to build customer relations with the help of e-mails.


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Pinterest

Pinterest is all about visuals, and what could be better than that to advertise your

products? Pinterest functions on the fact that human beings are extremely visual,

something you should always keep in mind for your shop and product marketing

on Facebook as well. Consult the White Paper

for more tips on how to tickle your shop visitors visual sense.

Sign up on Pinterest.com and install the Pin it button as a browser

bookmark to be able to pin images from other websites.1

Create boards with different themes, maybe similar ones to your Facebook

Shop categories.2

Start pinning your own Facebook Shop products to your boards with the

Pin it button underneath your product images and follow others.3

Follow others around Pinterest in order to get followers yourself, but watch

out not to get addicted! If you want, you can visit the Ondango Pinterest

Board and see how it works.

!
http://pinterest.com/http://pinterest.com/ondango/cool-stuff-from-our-shops/http://pinterest.com/http://www.ondango.com/blog/2012/05/02/white-paper-marketing-your-facebook-shop/


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Twitter

Your other potential marketing partner is Twitter; 465 Million accounts and

growing, the number speaks for itself. Twitter gives you the opportunity to build

up a network around your business and to provide your followers with quick and

easy updates. Using Twitter for your business is about showing its personal site.

The more you can show the human side behind the brand or the small business,

the more people will develop a fondness for it. Twitter is not about sales pitches,

it is about human connection. Do not try to accomplish higher sales by filling it

up with sales slogans. Instead

Use a PERSONAL PROFILE IMAGE rather than your brand logo.

SHOW THE HUMAN SIDE of your business and let your followers participate in

your work outings and business events.

CONNECT by importing contacts from other networks, participating in Twitter

Chats or finding similar local businesses and help each other drive sales.

KEEP IT VISUAL and post product images to get peoples interest.


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Twitter is about TWO-WAY COMMUNICATION. Respond to followers queries,

questions or comments. Otherwise they will likely just unfollow you.

As with Facebook, tweet regularly (at least once a day; according to 15-

25 tweets per day is the sweet spot for increasing following), but try and offer

something different from your Facebook Updates. Those who are your fans on

Facebook as well as your followers on Twitter do not want to receive the same

content through 2 different channels.

Make SPECIAL OFFERS only available to those following you on Twitter. This

way, you give people a reason to follow you on Twitter and spread the word,

and it gives you the opportunity to monitor the effectiveness of Twitter for your

business. Ondangos coupon discount feature is ideal for this purpose.

Create a Twitter account yourself and start involving the 465 million

strong Twitter community as well. View this as a short introduction on

how to take advantage of Twitter as a small business.

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https://business.twitter.com/en/smallbiz/https://twitter.com/signuphttp://blog.hubspot.com/Portals/249/docs/ebooks/how_to_attract_customers_with_twitter.pdf


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E-mail Marketing

E-mail marketing has been claimed to be dead, but it actually still offers amazing

marketing opportunities. You can address your customers directly and provide

them with some exclusive customers-only offers while generating important

traffic.

Before you start your e-mail campaign, there are a few things you need to

consider:

Only send marketing

e-mails to subscribers.

Use a relevant subject line.

Use a sender the

subscribers recognize.

Send e-mails regularly.

Offer fresh content.

Insert links into your

e-mails.

Build up your subscription list organically (i.e.

with the Facebook shop newsletter feature).

You have 1 sentence to convince the recipientsto open the e-mail instead of deleting it.

Include your companys name. Otherwise, the

chances of the e-mails being opened are slim.

The best days for sending are Tuesday &

Wednesday, when people are most receptive to

communication.

Get your e-mail subscribers used to profiting

from opening your e-mails (i.e. videos, previews).

Use your Shops or your products (Share link

button) URLs to provide easy access.


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Conclusion

1. Get a Pinterest account and offer your followers those enticing

visuals!

2. Get Twitter on board to establish a closer relationship between your

company and your customers.

3. Integrate e-mails into your marketing strategy to reach your customers

directly.

marketing your shop beyond facebook

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