GOING BEYOND….FACEBOOK & TWITTERHow Social Media Continues to Shape Emergency Management

Adam Crowe, MPA, CEMIAEM Annual Conference

November 2010

WHAT TO TWEET ABOUT…(AKA OBJECTIVES) Macro Trends Common Integration Tactics Measurement of Success Audience Engagement Question & Answer

TRENDS Everything happens at

lightning speed People demand hyper

transparency Dialogue is as

important as message delivery

Tools are generally free It’s not about the

technology Brand detractor have

the same tools

“Integration of technology and social interaction within the construction of words, pictures, videos, and audio”.

FUNDAMENTAL CONCEPT OF SOCIAL MEDIA...

VIRTUAL WATER COOLER

MORE SIMPLY…

…SO ROBUST "Oftentimes, the government Web sites and

phone lines are overloaded and don't have the capacity to answer all the queries… A site like Facebook is so robust, it has the strength to support this kind of usage."

-Jeannette SuttonColorado University Boulder’s National Disaster Center“Fargo Uses Social Networks to Fight Floodwaters”, Nate Jenkins, MSNBC.com

SIZE (OR QUANTITY) MATTERS

PURE POWER Wizarding World of Harry

Potter Announced in 2007 for

2010 opening Announced at Midnight to

7 individuals Within 24 hours of telling

7 people, 350 million people heard about it

DEATH TO NEWSPAPER REVENUES

Source: Stateofthemedia.org

DEATH TO PRINT MEDIA

Courtesy of graphicdesignr.net/papercuts/

2007 2008

2009 2010

COMMON USAGE

DISASTERS 2.0 VT Massacre California Wildfires Fargo Flooding Icelandic Volcano Nashville Flooding Mumbai Attacks Deep Horizon Oil Spill Terrorism Video Hudson River Crash Haiti Earthquake Educational Videos

VIRGINIA TECH MASSACRE (2007)

VOLCANIC ERUPTION IN ICELAND (2010)

#ashtag #getmehome #putmeup

7 SIGNS OF TERRORISM VIDEO (2009)

MIRACLE ON THE HUDSON (2009)

DEEPWATER HORIZON OIL SPILL (2010)

DEEPWATER HORIZON OIL SPILL@BPGlobalPR

PREPAREDNESS PIGGY (2009-CURRENT)

AMERICAN RED CROSS SURVEY One in six (16%) have used social media to get

information about an emergency About half of respondents would sign up for emails, text

alerts, or applications to receive any of the emergency information.

About half of respondents would mention any of the emergencies or events on their social media channels.

Facebook was the most commonly used channel for posting eyewitness information on an emergency or newsworthy event.

During an emergency, nearly half would use social media to let loved ones know they are safe.

More than two-thirds agree that response agencies should regularly monitor and respond to postings on their websites.

MOVING BEYOND… Blogs Widgets Mobile Phone Applications Mobile Browsing RSS Wiki-Sourcing Geolocating Systems Document & Media Sharing Social Media Applications Podcasting & Radio Live Video Voice Activation Integrated Software SMS Text Compatible

THE WEB IS DEAD

BLOGS

WIDGETS Dynamic graphical interface Integrates dynamic feed into

more static environment Website Widgets

Facebook Twitter Blogs MySpace

Usable Tools Calendars Countdown Events Weather

Widgetbox

MOBILE PHONE APPLICATIONS Phone is not as important

as what runs on it 3 billion apps sold since

September 2008 (iTunes) 100,000+ applications Types of Function

GPS Motion sensitivity Text capability Touch Screen

Open source coding for developers

Two major providers: Apple iPhone Google’s Android (Droid)

MOBILE INTERNET 40% access internet 76% take pictures 72% send/receive text

messages 34% play games 34% send/receive email Higher usage in African-

American and Hispanic adults

50% of time spent on social network sites

Primary browsing technique by 2015 or 2020

PHONE APPS -- CATEGORIES Healthcare & Fitness News Photography Finance Business Education Weather Books Medical

Games Entertainment Utilities Social Networking Music Productivity Lifestyle Reference Travel Sports Navigation

PHONE APPS – SOCIAL MEDIA

UTILITY APPS

PERSONAL FAVORITE APPS

APP BUILDERS

SF DATA – APP BUILDERS San Francisco opens

its data to developers

DataSF developed Dozens of free apps Topics

Crime rates Types of trees Bus Schedules Historical voting

patterns

RSS Rich Site Summary Real Simple

Syndication Collection of feeds Read through

Reader or Aggregator

Application for PIO work & situational awareness

WIKI-SOURCING Free Web-Based Open editing Collaborative Espouses verifiability Neutrality-centered Wikipedia

16 million articles Replaced

encyclopedias Michael Jackson

GEOLOCATING SYSTEMS Identification of the real-world geographic location

of an Internet-connected computer, mobile device, website visitor or other

Identifies where you are currently Utilizes GPS, wireless signals, cell phone “pings” Adds significant connectively for software,

application, and other technology

GEOLOCATING APPS

SOCIAL GEO-LOCATING SYSTEMS Functionality

Mobile Maps Application Person-to-Person Mobile

Awareness Allows for Opt-in

functionality Location Aware for

Mobile Devices Brands

FourSquare GoWalla Google Latitude

POTENTIAL USES OF SOCIAL GEOLOCATION

Search & Rescue Debris Management Damage

Assessment Spotter Deployment Field Accountability

DOCUMENT & MEDIA SHARING Google Docs Google Wave – Real-time

collaborative editing TypeWith.Me Bulk Senders

Drop.io/Presentation.io Slide Share

PowerPoint + YouTube Uploaded slides & documents

Electronic Readers Kindle (Amazon)

$13.9 million in revenue (3Q ’08) $46.5 million in revenue (3Q ‘09)

MORE EBOOKS WERE SOLD THAN REAL BOOKS (12/25)

SOCIAL MEDIA APPLICATIONS Facebook

Facebook Connect Applications/Games

Twitter Lists TwitterFeed Music Services

Pandora Last.Fm

Ping.Fm

SMS TEXT COMPATIBILITY Text Compatibility Secondary stream of

information Addresses growing

communication avenue

Example of @JOCOAlert

HAITI EARTHQUAKE (2010) Red Cross Text Haiti (90999) $10 Donation Generated $5

million in 2 days Total of $32 million More than 10% of

entire donation to ARC

SOCIAL BOOKMARKING & STORAGE Bookmarking

Delicious Addthis Evernote Diigo

Storage MyOtherDrive Carbonite Omnidrive DropBox

PODCASTING Digital media files Episodically released Downloadable through

web syndication iTunes = Most

Common Source Starts from RSS Feed Free Sources:

PodBean Odiogo PodCast Revolution

INTERNET RADIO

Easily Accessible Automatic Podcasting Controlled message On-demand Johnson County Radio

Network

LIVE/STREAMING VIDEO

Posted VideoYouTubeVimeo

Stream VideouStream TV Justin.TV

Video CallingSkype

NEW MEDIA FORMATI, Reporter (KCTV) U Local (KMBC)

BIGGEST ENEMY

(SOCIAL) MEDIA MONITORING

VOICE SYSTEMS Activation Usage

Mobile Applications Blog Podcasting Text Message Note development

Google Voice Text-to-Speech

SOFTWARE INTEGRATION OutTwit TweetDeck Google Calendar Bulk Email Senders URL Shorteners

TinyURL Bit.ly

Jott TwtPoll Doodle Evernote

ALTERNATIVE REALITY

PUBLIC HEALTH VIRTUAL GAMES

GAMBLING ON GMAIL October 2009 Los Angeles City

adopted Google Apps enterprise wide

Suite included Gmail, calendaring, instant messaging, video, & other productivity tools

Est. reduction of $5 million in hard costs 90 to 12 mail servers Reduction of 5 IT staff

Source: Government Technology, Vol. 22, Issue 12 (December 2009)

CLOUD COMPUTING

CONCEPT CLOUD

“…MORE THAN A WAY OF THE FUTURE; IT’S A WAY OF THE PRESENT.”

FUNDAMENTAL CHANGE Be Proactive Find Unique Voice Utilize the Technological Integration Meets growing public expectation Cost-effective It’s really not about technology, but people

QUESTIONS?Adam CroweAssistant Director – Community PreparednessJohnson County Emergency Management111 S. Cherry St., Suite 100Olathe, KS 66061acrowe@jocogov.org913-715-1003Twitter: JOCO_Emergencywww.tinyurl.com/adamscrowe