marketing with millennium - 11/21/16

mil lenniumspasalon.com | meevo.com

MARKETING WITH MILLENNIUM


Tanya ReeceYOUR PRESENTER

Learning SpecialistMillennium Systems International

Tanya Reece has a background in salon and spa management. Prior to becoming a member of the Education Department here at Millennium, she was a member of the Business Support team. As a Learning Specialist,

she is responsible for the internal and external education of the company.


GOTOWEBINAR OVERVIEW

• All attendees are muted upon entry to the webinar

• The webinar is in “listen only” mode for attendees

• If you have questions for the presenter(s) or host, please enter them into the

“Questions” box in the panel on the right hand side of your screen

• At the end of this webinar, please take some time to fill out the brief survey

that will be sent to you via e-mail


Millennium features a number of marketing tools that will help you create promotional materials to encourage more visits and reward loyalty. Within

minutes we can create special offers for booking services during quiet times, send exclusive coupons , offer discounts on new product lines, services, and

treatments. The best part? Automated Marketing allows you to do this at specified intervals – saving the need for employees to spend time manually

sending out these communications.

MARKETING WITH MILLENNIUM


Topics Covered

• Data Capture• Automated Marketing Set-Up• Maximizing Automated Marketing• Other Marketing Options• Promotions & Data• Educate Team


ASK YOURSELF:

“What do I want to accomplish?”

“What did or did not work before?”

“Who is my target audience?”

“How will I measure if I have been successful?”

6


Data capturing is critical because of the query capabilities in Millennium.

Think of the phrase “Garbage In / Garbage Out”. What process do you use

to capture all of the necessary marketing information?

DATA CAPTURE


DATA CAPTURE


New Client Information Forms

DATA CAPTURE


DATA CAPTURE


Client Selection

Form Letter

Spam Policy

Marketing Campaign

Marketing Manager

MARKETING CAMPAIGN SET-UP


CLIENT SELECTION



CLIENT SELECTION


Think of Client Selection as a “Search Engine” to use filters to search for Sales History, Appointment Dates, Birthdays, Clients

with Points, Clients that have had Service “A”, but not “B”, Clients who Have Gift Certificate with Balances, all Clients with

Email Addresses, etc.

F1 – USERGUIDE IS A GREAT RESOURCE!!



FORM LETTERS



SPAM POLICY



MARKETING CAMPAIGN



AUTOMATED MARKETING MANAGER


TOP MARKETING CAMPAIGNS

THE TOP MARKETING CAMPAIGNS ARE THE TOP COMMUNICATIONS IN WHICH CLIENTS ARE THE MOST

RESPONSIVE.


Birthdays

Encourages Clients to

Book Around their

Birthday

Client Selection

Titled “Birthdays”

Relative Dates

Contains E-Mail

Birthday’s Next

Month

Client Profile

Collect Birthday

Information from

Clients



New Client Follow Up

Collect Client Feedback to

Enhance Future

Experiences

Ensures that New Clients

Feel Welcomed

Client Selection Named

“Follow Up”

Relative Dates

Contains E-Mail

First Visit Previous

Week



Thank YouShows

Appreciation to Each Client

Client Selection Named

“Thank You”

Relative Dates

Contains E-Mail

Last Visit – Previous

Week



Ask Yourself: What am I Marketing? Who am I

Marketing to?

Create a Client

Selection

Set Up the Spam Policy

Create a Campaign

Schedule the Marketing

Campaign using the Manager

MAXIMIZING AUTOMATED MARKETING


OTHER MARKETING OPTIONSReports Mailing Labels

Telephone ListingClient Sales Summary

Form Letters

Mass SMSMass E-MailPost Cards, Letters, Etc.

Automated Marketing

MillenniumConstant ContactDemand Force


If your running a promotion, be sure to set-up Millennium to simplify the

process for your front desk. For example, set-up coupons, packages, multi-

product packages, etc. that match your marketing campaigns.

PROMOTIONS & DATA


Before sending out ANY type of marketing campaign, be sure to educate

your ENTIRE team on it. Your Service Providers should promote it, and the

Front Desk shouldn’t have to question the client about it at check-out.

EDUCATE YOUR TEAM


ACTION PLAN

Goal Actions Target Date

Capture the Critical Client DataUnder BIP, Force E-Mail Address to be

Entered & Have Clients Fill Out the DC090: New Client Questionnaire

Create Client Selections Determine the Target Market, and Query the Data

Set Up Automated Marketing Create a Spam Policy, a Strategy, and Form Letter for the Promotion

Keep the Top Campaigns in Mind

Create Thank You Letters, Welcome Letters, etc. & Corresponding Data in

Millennium to Send Out with these Top Campaigns


ADDITIONAL RESOURCES

• Remote Training• On-Site Training & Installation• Corporate Training• Online Webinars

TRAINING OPTIONSBUSINESS SUPPORT

• Phone: 973.402.8801• Email: [email protected]• Monday–Friday: 9am to 8pm EST• Saturday: 9am to 5:30pm EST• Community Site:

speak.millenniumsi.com

Call 1-888-813-2141 for information

mailto:[email protected]

http://speak.millenniumsi.com/


CONTACT USFor questions about today’s presentation

[email protected]

Download This Presentation onMillennium’s Slideshare

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