Marketing Webinar

Welcome!

2012 Recruitment Campaign

Martin “Marty” Walsh Department Manager Membership Impact 972-580-2445 Martin.walsh@scouting.org

Karen R. Thompson   Strategic Brand ManagerMarketing Communications/Brand 972-580-2273 Karen.Thompson@scouting.org

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E-Blast Templates

Web Banners

Marketing Toolbox – Scouting.org/marketing

National Recruitment Campaign Page

Customizable Text Box

Brand on Demand

Membership Impact Department

We are available to assist councils with:• Membership analysis, reports, strategies and plans

• Training for staff and volunteers

• Direct Program development bringing Scouting to specific populations

• New-unit cultivation

Membership Impact Department Website

• Created to help in the areas of membership support for Volunteers and Executives

• www.scouting.org/membership

2012 recruitment resources

Recruitment PlanRecruitment Plan

• The BSA’s national recruiting URL

• Find a unit anywhere in the nation

BeAScout.org

BeAScout Resources

• Our biggest challenge is getting our units to update and maintain their pins.

BeAScout.org

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ResourcesResources

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Questions…

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Resources

• Marketing Hotline:

972-580-2239

• Marketing Toolbox:

www.scouting.org/marketing

• Membership Website:

www.scouting.org/membership

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Thank You!